512. Reaction
Some people say that "White Night Chase" is not as good as the audio-visual online reviews, but who cares?
In fact, even Wang Yifan admits that "White Night Chase" is not perfect, but because "White Night Chase" can be said to be the first series in China that can be regarded as a high-quality online drama.
Only with comparison can there be harm. Compared with the current low-cost online dramas, "White Night Chase" is completely bullying people. Is it comparable?
The most expensive online dramas in the current crime are only tens of millions, while the mainstream online dramas are still at a small cost of millions, which is nothing compared to the production cost of "White Night Chasing" of over 100 million.
Those online dramas with high investment and those who are responsible for the top players must be traffic stars, and most of the pay is given to celebrity actors. So how many can you do good dramas left?
The result is naturally self-evident. The key is that these tens of millions of traffic students who can be invited are just some second- and third-tier traffic students. Those top-tier traffic students, even TV series, can make investors doubt their lives, let alone online dramas.
The main brand of "White Night Chasing the Murder" is no longer a traffic star, but the quality of the series and the plot.
Although the success of "White Night Chase" has only been launched for a short time and the series has not yet been aired, it has driven a craze.
According to netizens, that is, it turns out that online dramas can be filmed so well.
And the success of "White Night Chase" is already expected.
One week after "White Night Chase" was launched and before the second week was updated, the data released by Huaxun Video made several other opponents finally unable to help it.
The first week of "White Night Chase" is free version of 6 episodes, and members watch it in advance next week, which is 12 episodes.
This week, the effective click rate of "White Night Chase" exceeded 500 million, and Huaxun's new members exceeded 1.8 million.
Although the click-through rate of "White Night Chase" is still a bit worse than that of some popular dramas nowadays, the key to the problem is that these popular dramas can indeed bring considerable traffic to video websites, but the cost of purchasing online broadcasting rights of video websites is far more than "White Night Chase". Although video websites are not a loss, after all, this is a one-time transaction. Unlike "White Night Chase" and it also requires advertising share. But the biggest problem is that at present, it is not the only video website in China that dominates, but there are many giants competing and snatching users, especially paid users.
And these popular dramas are not stupid, so they naturally don’t want to sell exclusives, but they don’t want to sell exclusives, but the price is higher than the sky and the cost-effectiveness is too low.
Therefore, the producers are usually unwilling to sell exclusives. Although the price on the video website has been reduced, everyone has it, and there is no question of grabbing paid users.
But "White Night Chasing the Murder" is different. This is the exclusive series of Huaxun Video. Moreover, it is fresh enough that it has never been broadcast on TV. It gives the audience the first soup.
If you don’t have someone, you will naturally have the advantage. The drama is excellent enough, the more people you attract, you can only wait if you don’t rush to members. In addition, when Mi Huayuan gets the hook in "White Night Chasing the Murder", he will not care about the blades or something.
So what to do? You can only get a membership.
In fact, self-made dramas are not new, but at such a high cost, it has always been a matter that major video websites and current film and television companies have been difficult to choose.
Because high costs mean high risks.
However, "White Night Chase" taught them a lesson. The seemingly high investment is not afraid of not being able to return. In other words, domestic online video websites have a large enough market to accommodate high-cost high-quality online dramas such as "White Night Chase", so that they can get high returns.
Of course, the demand for online dramas is indeed impossible to compare with TV dramas. There are so many satellite TV stations in China, but there are only a few video websites that can take on high-quality online dramas such as "White Night Chase".
But the interests are touching, and "White Night Chase" has already succeeded, which means that this path is correct.
Not to mention anything else, after the big hit of "White Night Chase", several Huaxun's archenemy immediately announced that they would invest heavily in creating high-quality online dramas.
Huaxun is not much different, and immediately stated that it would book the second season of "White Night Chase".
Huaxin will naturally not be able to make money. The first season of "White Night Chase" has only been aired in the second week, and it has announced that it will launch the second season of "White Night Chase" here.
Not only are there new moves on the video website, but on the other hand, some film and television companies have also announced that they will start filming new online dramas and create new high-quality online dramas.
In the weeks after the broadcast of "White Night Chase", more than twenty online drama projects with investment of more than 50 million were launched.
Among them are the works of several major film and television giants.
And as "White Night Chasing the Murder" continues to become popular, Zhang Mo became popular.
Moreover, the fan group has almost surged, and for a moment the limelight has surpassed some traffic stars.
This naturally made Zhang Mo's value rise.
The impact of "White Night Chase" on Zhang Mo and the fact that Zhang Mo has won a large number of fans and has won the title of uncle male god, Zhang Mo is also amused and crying.
Although he is not young, he can't be considered an uncle, right?
But the role he played in "White Night Chasing the Murder" is the role of the uncle.
Zhang Mo's popularity actually had an impact on the entertainment industry, even if it was not less than that of "White Night Chase".
Why? The answer is very simple. Many people suddenly discovered that idols do not have to be young, handsome, and cool.
Although Zhang Mo is not a matchmaker, he is definitely not handsome, but his fans think he is super handsome and cool, especially when analyzing the case, there are actually female fans who can't help but lick the screen.
I can only say that the taste of the public is too difficult to predict.
Anyone like Zhang Mo can become an idol star. So doesn’t it mean that other artists like Zhang Mo can be completely made into uncles and male gods?
Of course, the media also analyzed why Zhang Mo became popular? On the one hand, in "White Night Chasing the Murder", Zhang Mo played two roles with superb acting skills, and on the other hand, it was also a trend of changing public tastes.
In fact, Zhang Mo is not the first nickname of uncle and male god. People like Chen Dahua are actually the earliest uncle and male god.
However, Chen Dahua has a deep foundation, but Zhang Mo suddenly became popular.
Another thing is that traffic stars are created in large quantities, and they even begin to cause aesthetic fatigue. They all rely on their faces to make a living. There are indeed many fans, but because there are too many homogeneous stars, the tastes of young fans have also begun to change.
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Chapter completed!