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505. Boutique web dramas

Even though the film "White Night Chase" has already had a recipient, Huaxun Video, and the contract has been signed long ago.

In other words, "White Night Chase" already has a playback platform.

But the question is what kind of resource treatment will Huaxun Video give to "White Night Chase".

After all, it is difficult for you to reflect these resources in the contract. Although Huaxun is also an investor, after all, the quality of "White Night Chase" remains to be verified, and those resources are also costs.

If "White Night Chase" is an A Dou who cannot be helped, then Huaxun cannot spend a lot of promotional resources to "White Night Chase" even though he knows it is impossible to succeed.

In fact, compared to the promotion of traditional TV series, online dramas rely more on publicity resources than TV series.

Because of traditional TV series, even if there was not enough publicity before, the broadcast period was placed there, at least many people could see it. Just like the original "Love Apartment", the playback platform was not good at the beginning, and the playback period was not good. At the beginning, the ratings were average, but in the end it became a very good dark horse.

Unlike online dramas, there are too many dramas on the Internet. If the platform does not provide resources, no one will see them at all.

Therefore, if "White Night Chase" wants to succeed, you must first obtain the support of Huaxun Video and obtain a large amount of promotion resources before you can succeed.

Huaxun Video's development has not been very smooth, because everything is about coming first and then coming.

Among the major video giants, Huaxun Video was the latest to be established, so even if Huaxun is rich, it still cannot compete with the other two companies in terms of copyright.

Although Huaxun has the largest user base, the most important thing about video websites is content. If you don’t have content, how can you retain users?

Therefore, as the CEO of Huaxun Video, Huang Xiangzhong’s strategy is to create high-quality content by itself.

Because at present, a popular drama appears on the market. Usually, in order to maximize profits, the copyright owner will not agree to sell exclusives most of the time, but will sell more dramas, and will not buy them if you like it.

For Huaxun, they must buy it. Even if this drama is not going to bring too many essential changes to Huaxun, but they still have to spend a lot of money to buy it, because in this way they can stand on the same starting line as other video platforms.

Otherwise, if people have them, I don’t have them, why should you let users choose you?

At this time, we need some exclusive content that people don’t have. Huaxun has also created some low-cost self-produced dramas before. The effects are indeed some, but they are not enough to cause qualitative changes.

In fact, for now, low-cost self-produced dramas are still the mainstream of online dramas.

This time, Wang Yifan came up with a high-quality online drama plan, which can be said to make Huang Xiangzhong feel like he is seeing the sun.

Why didn’t Huaxun open high-quality online dramas before?

Is it because I don’t have money? Of course not, but because this kind of attempt is too expensive and the risk is too high.

Although Huaxun Video is rich, do the other companies have no money? They are not short of money, but none of them dare to try it with high investment.

The main reason is that it is inherently limited, or the risk is too great, which makes people hesitate.

For film and television companies, they will not touch so-called high-quality online dramas, at least until there are successful cases, they will not touch them.

Because high-quality online dramas and investments can catch up with TV dramas, they might as well shoot TV dramas with this money.

To put it bluntly, before this, no one saw the market size of online dramas and simply believed that it was not advisable to take such risks with large sums of funds.

But this time, Wang Yifan started to shoot high-quality online dramas and solved the problem of funds. Huaxun Video can also try at a lower cost. If you win, there will be many benefits, and it is considered a pioneer. If you lose, there will be no big loss for Huaxun Video. After all, the main investor is not Huaxun Video.

Of course, if you succeed, then you can imagine that high-quality online dramas will spring up like mushrooms after a rain, because when someone breaks out for you and doesn’t go, it’s really stupid.

This time, Huang Xiangzhong naturally attached great importance to it. For this reason, he not only came by himself, but also brought his capable generals, the chief content officer of Huaxun Video, Gu Ming, and the editor-in-chief of the film and television content section, Chen Changlin and others to come to Xinxing Entertainment together.

The production cost of "White Night Chasing" is 200 million yuan, but in fact it doesn't cost that much, but it is definitely a big production, with at least 100 million yuan.

However, "White Night Chase" has already recovered part of its investment through advertising implantation, so the cost of "White Night Chase" is actually not that high.

But no matter what, "White Night Chase" is definitely a high-quality online drama with a large investment.

Huang Xiangzhong’s future development strategic plan for Huaxun Video, among which the high-quality online drama plan is an extremely critical link, and "White Night Chase" is the first battle for high-quality online dramas.

Wang Yifan is naturally here this time. After all, he attaches great importance to the high-quality online dramas. In the future, high-quality online dramas will become the mainstream of online dramas, and the benefits involved are also extremely huge.

Not only Wang Yifan has come, but also Lin Husheng and Chen Hanming have come.

Once "White Night Chase" is successful, it will stimulate Huaxin's stock price. Huaxin's first goal is to become the first private entertainment industry stock in China with a market value of over 100 billion yuan.

Naturally, I attach great importance to this.

Chen Hanming naturally came for the benefit of Xingmeng. You should know that Xingmeng is also Xingmeng's industry, and Xingmeng holds half of Xingmeng's shares.

As the Star Dream CEO, Chen Hanming naturally hopes that the company can develop new businesses. Once "White Night Chase" is successful, the subsequent plans can follow closely.

Then, Dai Xinyue, who came to hear the news, also attached great importance to "White Night Chase", not because of investment, but because it was the first project of Times Light and Shadow, Huaxin and Wang Yifan, so she also hoped that this movie would be successful more than anyone else.

Then it was Zhang Li. Although Mingzhu Film and Television also invested in this online drama, Zhang Li is a typical expectant child to be successful. The reason why he invested in this drama was actually for Zhang Mo.

It can be said that the male protagonist of this drama was achieved by Zhang Mo himself. Once he failed, the blow to Zhang Mo would definitely be enough to make him suspicious.

Therefore, Zhang Li hopes that this drama will be successful both public and private.

Finally, it was Zhang Mo. He suffered a lot during the filming of this drama. He played two roles by himself. It was easy to say, but it was really difficult to do.

However, in the end, Zhang Mo still persevered and overcome it.

For him, he was really a sense of accomplishment, more than ever before.

Although there are indeed some reasons why he can star in this drama, there are also results that he has worked hard to achieve.
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