"Hahaha!" When the people in "Six Realms" were helpless and desperate, Lin Husheng laughed happily on the other side, on Huaxin.

Why? Because just now, "I'm Not a God of Medicine" just had a friendly conversation and negotiation with the person in charge of Hualian Cinema and Cinema, which are under Huaying.

And this is just the beginning, or it is like a signal. After that, the person in charge of the distribution department of "I Am Not a God of Medicine" began to receive frequent calls from theaters.

And what is the content? Naturally, they have to give up the supplementary agreement before the Six Realms, and based on the actual situation and the conditions of the previous issuance contract.

Because normal issuance contracts have a passive item, that is, once the attendance rate cannot reach a certain limit, the theaters will have the initiative to turn the guest on the spot, and they can adjust the schedule of films at their discretion, rather than being restricted by that contract.

During this period, it can be said that Lin Husheng is under the greatest pressure. Logically speaking, how could a company go public be affected by the box office of a movie?

But in fact, the impact is really huge.

So July 11th.

The screening of "I Am Not a God of Medicine" has finally increased to 38%. Although it is still not comparable to "Six Realms", it is already a very good screening.

In fact, the initial low-scheduling was really not a bad thing for "I'm Not a God of Medicine". Do you understand hunger marketing?

Although "Six Realms" has a bad reputation, it is backed by several giants after all, so the screening has indeed declined, but it still retains 46% of the screening.

Of course, if the reputation still does not improve, then what is waiting for "Six Realms" will be a film schedule that will decline again.

For "I Am Not a God of Medicine", although the reputation is very good, the popularity of the topic has been restricted and has not been further promoted. This is also related to the fact that there were too few screenings before, because no matter how popular it is, it would be useless if you didn't have screenings.

But now it’s different. As a result, "I Am Not a God of Medicine", which has always controlled the rhythm, has become popular on the third day of its release.

What I am not a medicine god is touching is the medical industry that the public is paying great attention to today, and there are many examples of people who fall back from poverty due to illness.

So, the topic of "Sky-high price medicine!" quickly became a hot topic.

There are also related topics that follow: chronic myeloid leukemia, Gleevec, the current situation of sky-high drugs, and other keywords are also rising sharply.

"Is he a good person?" This topic extended by Cheng Yong asked his brother-in-law to tell his son that his father was not a bad person has also become a hot topic under the guidance of his intention.

In contrast, although "The Six Realms" also has some topics, the topic itself is not a topic of public attention. It is naturally difficult for such topics to be popular. What's more important is that the reputation of the movie has been ruined.

Yes, it's rotten. In the past, the special effects of "Six Realms" were confirmed, but now, because of the negative reputation of "Six Realms" fermentation, the original advantages have become fatal disadvantages at this time.

"I spent all the money on special effects, no wonder I looked like this."

"I'm so embarrassed to see that I'm so disappointed!"

"I remember Director Chen Hang had yelled before that he wanted to subvert Chinese movies. He did, and completely subvert Chinese movies and subvert our senses. I couldn't bear to look at them!"

"I'm talking and nostrils are so terrible. It's the same tune. What's the director's mind thinking?"

"Today a guy told me that this movie still has advantages, at least the special effects are done well, special effects are spent so much money, who can't do the special effects? But the movie is not just special effects, right?"

"Only the movie with special effects left!"

"The three heads have deformed, anyway, the first thing I thought of was this. I can't get into the role at all!"

The rating of "Six Realms" on Audio-Visual Network has long been lifted, and the rating has been falling, from the previous 7 points to the current 6.2 points. The key is that this score is obviously still unsustainable, and it changes almost every day.

In fact, if Chen Hang hadn't been too high at the beginning, the publicity was too comprehensive, and the public expectations were too high, perhaps "Six Realms" might not have had such a bad reputation. Of course, there is another point, that is, the filming schedule of "Six Realms" is too high.

Some people may ask, isn’t it a good thing to have high scheduling? In fact, this is not the case. Even for "I Am Not a God of Medicine", it does not mean that the higher the scheduling, the better.

"I'm Not a God of Medicine" is because I know that the screening will not be too high, so I chose to preview it on a large scale. In fact, it is just doing hunger marketing. In addition, the reputation of this movie is indeed very good, so naturally when the screening increases, the increased screening will meet the needs of those audiences.

Since the preview, "I Am Not a God of Medicine" has begun to stick to it step by step to protect the reputation of the movie, so the current explosion has occurred.

On the other hand, when "The Six Realms" was previewed and internal movie watching conferences, they actually knew that the movie was not as good as they expected, but for the sake of the box office of the movie, they chose to control the reviews.

This is actually nothing wrong. Most of these movies are done in this way. Otherwise, the reputation will be broken as soon as it rises. How many people will watch it?

But the problem is that since you don’t have that much confidence, why bother to strive for such a high screening from the beginning?

As a result, the higher the schedule, naturally, the more people will see the movie for the first time, and the more people will watch it. Although the box office on the first day is better, at the same time, it will be too difficult to control the reviews at this time.

For theaters, there is no problem with large-scale filming, but it requires attendance. However, because the screening is very high, the movie cannot meet the audience's expectations, so the attendance rate has dropped significantly, so the theaters naturally can't sit still.

Of course, it cannot be said that their strategy is wrong. In fact, this is a very contradictory thing, or a helpless thing, because if "The Six Realms" did not have such a high schedule at the beginning, the box office would not be that high. Although the negative reputation would ferment, it would not be so fast. However, by the same token, the attendance rate may be higher than that of a large-scale release, but the box office would definitely not be as good as the first day of the release.

In fact, to put it bluntly, it is still a problem with the movie itself. Promotion and distribution will indeed promote, but in an increasingly mature film market, good promotion and distribution will be more often icing on the cake rather than playing a decisive role.
Chapter completed!