499. Fragrance outside the wall?
Those who are following the box office on the first day are not only the producers and publishers of the two movies, but also many, such as major theaters, and some waiters.
After all, whether "I Am Not a God of Medicine" can achieve good results under the pressure of "Six Realms" is related to Huaxin's listing.
In terms of cinemas, the reason they pay attention to is even simpler. They have a supplementary agreement with "Six Realms". Whether the benefits that the agreement can bring to them can smooth the gap between the attendance rate of "Six Realms" and "I Am Not a God of Medicine" is crucial.
Doing business is about pursuing profits. Why do they schedule higher films? Of course, it is because it is profitable. However, once they find that schedule higher films will cause them some losses, then the agreement will lose its value.
Not to mention giving in to two points, three points, five points are useless, because these cannot bring in passenger flow.
The box office of "I Am Not a God of Medicine" on the first day was indeed not as good as "Six Realms", but who doesn't know that the attendance rate of "I Am Not a God of Medicine" is almost overwhelming, especially in the prime time of bustling areas, it is almost hard to get a ticket.
On the contrary, the "Six Realms" has better time, more episodes, and twice the schedule of films than "I Am Not a God of Medicine", but the box office on the first day was only more than 80 million.
So, everyone knows that "The Six Realms" is not as good as imagined.
The problem with "The Six Realms" lies in the most difficult to change the movie itself and style.
July 10.
Of course, it is impossible for theaters to directly use the terms to give up the agreement the next day. After all, although the performance of "Six Realms" on the first day did not seem to be very good, it was actually quite good.
Of course, it is impossible not to make any changes, after all, they also have to try it out.
So, it is natural that although "I Am Not a God of Medicine" was still crushed in the screening and did not add any screen, the time period was adjusted a lot, and the proportion of games in the prime time period increased significantly.
However, Chen Hang and the others are temporarily concerned. As long as the theaters do not give up the concession agreement for the time being, they can't do much in "Six Realms", and the screening is still the highest.
However, their eyes have already focused on North America, Southeast Asia and Europe.
The global distribution of "Six Realms" except China was handed over to North American film and television giant Mina Group.
As a veteran giant, Mina Group has no doubt about its distribution capabilities, and "Six Realms" itself also includes their investments.
In fact, the pre-shot box office of "Six Realms" in North America was quite good, and the evaluation they gave was pretty good when it was screened internally.
In terms of film critics' special show, although they were scolded by many film critics, this is not a bad thing. On the contrary, if the film critics collectively praise it, they will have to be truly worried.
After all, North American film critics and China film critics are really different.
Film critics in North America are a tradition. They have many professional film critics. Although their influence is getting lower and lower, especially on the market, it still has a great impact on the awards season.
But "Six Realms" wants to award the awards season? What about you?
Therefore, Parker Pictures, a subsidiary of Miner collective in North America, is responsible for the distribution of "Six Realms".
It won more than 2,000 screens on the first day of its release, which is actually considered a large-scale scale for a "foreign film".
The box office on the first day of its release in North America was also newly released, with $6.25 million!
Yes, this is the first box office of "The Six Realms" in North America. How to say this box office? For Chinese movies released in North America, this is definitely a high box office.
But in terms of the scale of investment and promotion of the film itself, such a box office is obviously difficult to satisfy.
Of course, Mina is actually quite satisfied. Why? Because Mina signed an issuance contract with the country, the domestic market can only get a box office share at most, while other incomes in North America are Mina's income.
Therefore, compared with Mina's collective investment, they will not lose money. After all, at that time, they will not only be able to draw a distribution fee, but also get all the other benefits of North America in this film except for the box office share.
But Chen Hang and the others couldn't be happy. According to the current box office data of "Six Realms" in North America on the first day of the film, the final box office of this movie is estimated to be difficult to exceed 50 million US dollars.
Although the box office of this movie is already very outstanding compared to other domestic movies, for several major investment giants, for Chen Hang, not to mention subverting Chinese-language movies or subverting Hollywood, it will definitely be a huge loss.
Of course, it is too early to say this now. After all, the domestic box office was 240 million on the first day, which is actually quite good. According to normal circumstances, the next day box office in China should normally rise.
So is there hope to look forward to break Yang Long's box office record? As long as you can do this, you will lose a little, and it doesn't matter.
But is there really hope in China to break Yang Long’s box office record?
Chen Hang himself has no confidence, especially after receiving the offline investigation report of the China Film Box Office Data Network, he no longer said that he was confident and had nothing left.
All that remains is hope, and the theater chain can last for a while.
Because, once the theaters can't hold on, "I'm Not a God of Medicine" will take off, while "The Six Realms" will face collapse.
The film market is in the same period, especially the summer period, which has always been a winner-takes-all period. Obviously, "The Six Realms" is just a superficial winner. He originally wanted to return to the box office in North America to promote it, but now, he doesn't dare to do so, because it will only backfire.
The slogans shouted by "The Six Realms" are too high and the investment is also super huge. For such a movie, it is natural that you can sell well, but if you don't sell well, it will be embarrassing.
In July, although "I Am Not a God of Medicine" lost the first-day box office champion on the surface, anyone with discerning eyes could see that once "Six Realms" cannot withstand the pressure and the attendance rate drops, it will be the beginning of the collapse.
Because in the country, the reputation of "Six Realms" has basically been lost.
Especially the weird style of arias kimono and arias made countless Chinese audiences look embarrassed.
His style of fusion of Chinese and Western styles is obviously not home-friendly, and the fusion of styles has never been so simple.
Many times, some movies fail, but they don’t know the reason for the failure. But more often, just like Chen Hang, he knows what the problem with the movie is, but it’s useless.
Chapter completed!