Haixi Century Capital Hotel.

The box office celebration banquet of "Hitting the Wrong Car" exceeded 1 billion yuan.

In fact, celebration banquets are mostly social dinners.

Of course, it is also a banquet that rewards merit.

The reason why it was held in Haixi City is naturally that it cannot resist the official invitation from Haixi City.

At the same time, Li Mingjuan can be truly called returning home in glory this time.

After all, before this, although Li Mingjuan was a relatively well-known director from Haixi City, her weight was still a little worse.

But now, the box office of "Hit the Wrong Car" has exceeded 1 billion, and Li Mingjuan's status and status are different again.

It can be said that she is definitely the most accomplished director in Haixi City now!

The success of "Hitting the Wrong Car" has actually become a hot topic in the circle.

It’s not that everyone is not optimistic about this movie, but that low-cost dramas like "The Wrong Car" can earn a box office of 1 billion, which is far beyond everyone’s expectations.

"Director He, it is really surprising that the movie "Hitting the Wrong Car" can actually get a box office of 1 billion. You are an old expert in movies. What do you think is the key?" Although Lian Jun is the vice president of a film and television company under the giant, he is naturally not as good as the director He Jun, as a big director.

"If the movie "Getting on the Wrong Car" is just a script, it is actually an extended version of the first story of "Gratitude Heart". To be honest, when the filming of this movie, director Li Mingjuan was a little unfamiliar, and it can only be said to be fairly normal." He Jun shook his head and said.

"Yes, everyone knows it's old wine in a new bottle, but this movie has a box office of one billion yuan. Is it really based on those songs and dances as the outside world analyzed?" Lian Jun sighed.

"Actually, the new bottle of old wine is nothing. There are many films adapted from past old movies. In fact, I think the most successful thing about "Going the Wrong Car" is not just singing and dancing, but promoting and marketing and marketing with wonderful singing and dancing." He Jun said.

At this time, Dai Xinyue, who was in the light and shadow of the times, brought a middle-aged man over.

"Mr. Lian, Director He! Didn't you disturb your fun, right?" Dai Xinyue greeted with a smile.

"Mr. Dai! It just so happened that Mr. Dai had worked with director Wang Yifan for quite some time. We happened to have some questions and wanted to ask Mr. Dai for advice." Lian Jun said with a smile.

A hint of suspicion flashed in Dai Xinyue's eyes, but she still smiled bitterly and said, "Mr. Lian is sarcastic about me?"

"Mr. Dai misunderstood. I just didn't understand why "Hit the Wrong Car" was obviously just an old wine in a new bottle, but why it unexpectedly won a box office of more than one billion yuan. We both were puzzled," said Lian Jun.

"So that's it, two, let me introduce you to you. This is director Mi Huayuan..." Dai Xinyue introduced the middle-aged man beside her to Lian Jun and He Jun.

When he heard Dai Xinyue's introduction, even Jun and He Jun were a little surprised. No one was familiar with Mi Huayuan and the others, but they had also heard of his name.

Mi Huayuan, a Chinese American, previously worked on the North American NBC TV network and has directed several American dramas that are also popular in North America.

Especially good at military and action dramas.

Although TV and movies are different, in Hollywood, TV series may not be really inferior to movies.

In North America, many great directors even direct some TV series, and of course, they usually direct the beginning.

Moreover, many American dramas have investments far exceeding movies, and even the cost of tens of millions of dollars per episode is quite large.

Therefore, although Mi Huayuan is just a TV drama director, He Jun, or even Jun, does not mean to underestimate him.

"I have long admired Daming, Director Mi!" Lian Jun said the truth.

Because there are really not many Chinese people making a name for themselves in Hollywood, North America, Mi Huayuan is one of the most famous ones.

The reason why Mi Huayuan returned to China to develop is actually very simple, because in North America, especially in Hollywood, Chinese and even Asians are the most discriminated against. For example, Mi Huayuan, although he is a director, he has directed several popular American dramas, but in fact, in North America, the producer is responsible for the production. Most of the time, directors are less than the top, and they are basically just tool people.

Even so, Mi Huayuan has already hit the ceiling.

The four of them made some polite decisions before they talked about the movie "The Wrong Car".

Mi Huayuan smiled and said, "I have also watched this movie during my time back to China. To be honest, this movie can only be considered average, but the singing and dancing are very exciting."

"In fact, things like old wine in new bottles are more popular in North America. Original works are often difficult to win the favor of those big companies. Innovation means risks. Therefore, Hollywood has been remakes or filming sequels in recent years, but there are fewer and fewer original large productions."

"I personally think there are three aspects to the reason why "Hit the Wrong Car" exploded. First of all, the script of this film tells a complete story, at least there is no mysterious thing. Although "Hit the Wrong Car" is a drama film and seems to be a bit literary, in fact, the structure is the model of a commercial film. However, many nodes of the explosion follow the tragic model."

"To be honest, the song and dance of "The Wrong Car" is really exciting. This is the second and third, but I have to say that the promotion and promotion of this film is very good."

"I have heard of music director Wang Yifan. In fact, many films in North America have sold very well, and some even have the benefits exceed the box office profit of the movie itself. The most important reason why the movie "Going the Wrong Car" has achieved such a good result is that the other party combines the song with the story of the movie and conducts alternative marketing. The short video platform wants to make a song that is good in itself popular, and the speed is the fastest, because the lyrics of the song itself only take a few dozen seconds or minutes. For a long film, it can only be interludes, but for a short video, every lyric can be analyzed using the video screen to maximize the effect. In addition, the speed of network information transmission makes those songs become popular quickly and turn into the box office of the movie..." Mi Huayuan analyzed.

Lian Jun and others also nodded one after another.

In fact, some things are separated by a layer of paper and can be penetrated by a little bit.

But although the reason is simple, it is not that easy to operate.

First of all, you have to have a good song, and it is a good song that is very consistent with the movie story. Secondly, this song needs to have elements that can be widely spread and sung in a short period of time.

For example, family affection, love, feelings, etc.

Moreover, it also requires considerable funds to do the initial hype.

For example, when a short video was initially not the UP hosts spontaneously produced a short video of this song, then at this time, it would cost money.

And high-quality short videos also require a considerable cost...

Then it is to form a scale effect. It is impossible to spend money to make such short videos all the time. People need to see the benefits of such short videos and then spontaneously create such short videos.
Chapter completed!