Actually, are big productions really profitable? Not necessarily.

Even many large productions lose money and make a name for themselves, or can only recover their costs through long-term operation of copyrights.

In fact, most of the time, those high-cost projects really make money not the box office, but the cash in fame.

For example, "Battlefield of Mars" seems to have lost money and the box office is not good, but in fact, people have already made money.

Because Chen Hang's name is there, most people praise him. The real share of the return based on investment is actually the Times Light and Shadow. Most of the time, some other outside investments are discounted.

Maybe someone will ask, those people do not seek returns when investing, so what do they want?

What is the picture? They are the investors in this movie, and some of them are directly taking the bill.

However, these things cannot be put on the surface. For many companies, especially listed companies, they need to publish financial reports.

Some things are very sensitive and it is definitely impossible to announce them. At this time, the business of Xinxing Company created by Huaxin and Wang Yifan is very eye-catching.

Although it is impossible to compare with those big productions, the return rate is enough to blind the eye.

Movies can never just look at the numbers on the books.

Many times, the influence of movies is in all aspects!

For example, why is the Space Administration willing to help in "Martian Rescue"?

Why do some official institutions intervene in some videos and provide strong support?

Of course, it is because the movie itself is a carrier, and some things can be promoted through the movie, which is more effective than many direct publicity.

"Martian Rescue" also has advertisements. Of course, it is definitely not comparable to those movies with modern urban environments, but there are also many. Many businesses are not for the movies, but for the name Wang Yifan.

October, National Day, the third movie among ten small projects by Xinxing Entertainment was released, "The Dark Side" directed by Yang Qin.

However, Wang Yifan didn't pay much attention this time because "Martian Rescue" was officially launched after several months of preparation.

The crew of Hengcheng's "Mars Rescue" is preparing for today's shooting in a specially built super studio.

Since there are few scenes in this film and this large studio occupies more than half of the scenes, it is basically filmed in the order of the movie, eliminating the time to re-arrange the scenes.

Each department was making its own preparations, and several actors had put on makeup and space suits early in the morning, and were called together by Wang Yifan.

"You will be more relaxed when performing later. When taking samples on the Mars surface, you should act like picking shells on Shark Beach. Just think that you are here to travel..."

"I understand the director." Everyone nodded.

Then he explained to Yifan again, and asked them to figure out the script and lines by themselves. Half an hour later, the crew was ready and the deputy director took them away.

Then the shooting started.

The first scene was filmed with astronauts, performing soil sampling on the surface of Mars.

Because I have been trained by professional astronauts, I have been practicing countless times in terms of techniques, movements, and sampling. In addition, because they are all in the space suit, there is no need for any acting skills. I only need to make any mistakes in the lines, so there will be basically no problems. Therefore, the first scene was filmed very smoothly, and I only took two shots and passed.

In fact, this is also the scene that many movies will arrange. After all, everything is about a good start, especially the first shot, so relatively simple scenes are usually arranged to shoot.

This is not the first time Wang Yifan has filmed a science fiction movie, but this time "Martian Rescue" is still quite troublesome because this time it was filmed by a 3D camera.

However, for Wang Yifan, it is really not a problem for an experienced crew like "Martian Rescue".

The first day of shooting went smoothly because there were basically no too difficult shots.

However, what Wang Yifan didn't expect was that someone came to visit the set on the first day of filming.

And it was the person who surprised Wang Yifan. Li Mingjuan, after filming "Dance My Life 2", the movie did not achieve the expected results. Li Mingjuan also felt that she was inadequate in some aspects, so she went to charge for a while.

Wang Yifan hasn't seen her for a long time.

"Director Wang!" Li Mingjuan and Wang Yifan were also very familiar with each other. They worked together several times. At the beginning, Li Mingjuan also served as an assistant director and executive director for Wang Yifan.

"Why are you here? Why are you charging over? Are you planning to resume work? Is this?" Wang Yifan asked with a smile, because Li Mingjuan did not come alone, and also brought a strange middle-aged man. He didn't look like a person in the circle, but more like a person in the system.

"This is the leader of my hometown city, Director Yang Ming. Director Yang, this is the director Wang Yifan I told you." Li Mingjuan introduced.

"Hello, Director Yang, hello!" Although Wang Yifan didn't know the other party's purpose, he still said politely and enthusiastically.

"Director Wang has long admired his reputation!" Yang Ming smiled and held Wang Yifan's hand with both hands and said enthusiastically.

Li Mingjuan is from Fujian, but Wang Yifan is not very clear about which city he is from.

Wang Yifan could guess a little about Director Yang's purpose.

In fact, in recent years, local officials have sponsored filming, and promoting the city has become a trend.

They usually look for some well-known directors, either providing venues or direct funding, which is actually akin to advertising implantation, but not for promoting products, but for promoting cities.

Especially some tourist cities are particularly enthusiastic about this. Of course, the effect is still very good.

This is a win-win situation. Film companies can obtain sponsorship, filming convenience, and local official support, so it is naturally more convenient to shoot.

The city has received positive publicity through movies. Once the movie becomes a hit, it can completely become a city's business card.

Let the city's popularity spread with the movies.

Of course, this is not easy, and it provides a large amount of sponsorship, but in the end the movie is a failure.

From unintentional planting to intentional intervention, from single-line cooperation to diversified development, the combination of film and city has gone through a gradual process, which has indirectly promoted the virtuous cycle of the Chinese film industry and promoted the effective unity of social and economic benefits of domestic films.

Now many places have begun to go from sponsorship to investment, and have been involved in the development of movies throughout the process, but because laymen command experts, the results are often not so good.

Soon, Wang Yifan knew the other party’s purpose of coming this time.

Li Mingjuan's hometown is from Haixi, Fujian Province.

Director Yang initially found Li Mingjuan. Haixi City has been "marrying" with movies since the previous year and has invested and sponsored many films in an attempt to create a city business card for Haixi City.
Chapter completed!