Although "127 Hours" has become quite famous among specific enthusiasts, such movies can't really splash in the summer season.

After all, this is the summer season. Huaxin is absent this year, but several giants are not absent.

However, this year's summer season seems to be a little weak, with several "big" productions released in succession, and their reputation is very bad.

The daily box office is also very bad, and even the market is below 100 million on three days of weekends.

At this moment, the low-cost movie "127 Hours" with no publicity began to be officially released on Huaxin Theater.

The scale of the painting, even if it has a little reputation, such a movie cannot be released on a large scale like a blockbuster. Moreover, this is a summer vacation. Even with Huaxin's support, it is impossible to schedule a film like a blockbuster.

However, since "127 Hours" was invested and issued by Huaxin itself, it must have many preferential treatments in this regard.

Basically, there will be at least one cinema under Huaxin Cinemas to attend "127 Hours".

In addition to the previous word-of-mouth spread in a small range, the first day of "127 Hours" gave Su Zhen, Wang Yifan and others a big surprise.

The box office on the first day was 3.3 million, plus the 700,000 pre-screening, and the box office exceeded twice the cost in just one day of release. Although Qin Hao is not the kind of big name with box office appeal, so the upper limit of the movie is very low, such results are enough to make Huaxin Lin Husheng smile.

You know, this movie was jointly invested by Huaxin and Wang Yifan, and the cost is very low. In addition, it is only about 3 million yuan for promotion and promotion.

And now it is the first day of its release, and the production cost line has passed.

The key is that you invest and issue it yourself, and the theater chain is also owned, so basically, you will get your money back on the first day.

Next, "127 Hours" closed at 4.5 million on the day after its release and another 4 million on Sunday, and the box office of the first weekend alone exceeded 10 million.

Of course, such a low-cost movie, that is, people who are interested in Huaxin, such as Su Zhen and Wang Yifan, will pay attention to it. In the summer season, such a box office is really inconspicuous.

In the next week, because "127 Hours" performed well, Huaxin added some more screenings. Then, although the box office on the working day fell, the decline was not large. In the four working days of the next week, it won 15 million yuan, and the box office in the whole week of release actually reached 27.5 million yuan.

The next weekend, the box office trend of "127 Hours" was unusually stable, with a healthy decline. It fell less than 30% from the previous weekend for three days, closing at 9.5 million, bringing the total box office to 37 million.

Although many movies now have box offices that exceed 100 million yuan, and you are embarrassed to say that they are selling well if they do not exceed 100 million yuan, for a small-cost movie with less than 4 million yuan in promotion and distribution costs, such results are enough to make people smile, and it can be said that they are selling well.

It was released for 37 million for ten days, which is more than 10 times the cost. Such results also gave Su Zhen a certain reputation. After all, this is a low-cost thriller that can be said to be a three-no product. It is definitely a big hit to get such a box office.

In the end, the box office of "127 Hours" was settled, exceeding 50 million.

Of course that's all. Compared with those big productions and other more famous productions during the summer season, the box office is really not high, but the return on investment is too scary.

Don’t watch movies with box offices that are hundreds of millions at every turn, but the return on investment is really not high. For example, "The Battlefield of Mars" has a box office of hundreds of millions, but the result is a loss.

However, "127 Hours" has brought huge returns to investors and issuers, with a return rate of more than 1,000%.

The 50 million-dollar sales of "127 Hours" also made Wang Yifan's plan a very good start.

In fact, although it looks inconspicuous and the media has not reported it too much, Su Zhen’s name has spread to a small range. Recently, Su Zhen has received many film contracts, but they are basically the same type, such as "Seven Days of Desperate", "Survival in the Wild", etc., which are similar to "127 Hours".

Nothing else, for giant companies and large film companies, they may not follow such a movie, but for many small companies, such as the ones in which Yang Qin made the previous movies, this kind of movie is definitely their first choice.

However, Su Zhen would not take on such a movie. Although it seems that everyone is a thriller, there are actually still big differences.

It can be said that "127 Hours" has made Su Zhen begin to enter the mainstream film industry. Although there are not many people paying attention to it, it is very different from those thrillers selling dog meat under the guise of sheep.

Although it is not a good movie that is high in box office, it is often the most powerful proof.

Su Zhen quickly took over another of Wang Yifan's ten projects, which was also a small cost and a suspense thriller.

On the other hand, Yang Qin's "Dark Side" has also been completed. Compared with Su Zhen, Yang Qin's filming speed is obviously much slower, but this is also related to the difference in the movie genre.

There is only one starring in "127 Hours". As long as he is in good condition, his progress can soar. There are three starring in "Dark Side", and there are many interactive scenes, so the progress will naturally be slower.

However, Su Zhen’s success also made Yang Qin extremely envious. The box office of 50 million yuan, and how much is it?

So just after the filming was completed, Yang Qin didn't even have a rest, so she started editing and doing post-production.

She also has high expectations for "The Dark Side", and in terms of selling points, "The Dark Side" is more than "127 Hours".

However, Yang Qin's speed was still a little slower after all. In another project among several projects, the director is also a new director, and of course a newcomer in the film industry. He himself is an advertising director and has filmed many advertisements.

Dou Qingle is also one of the lucky ones. In fact, the filming of "Sniper Telephone Booth" he took over is not very difficult, but because it was his first time filming a movie, it took a lot of time.

But it took more than a month to get the film done.

Not only Yang Qin was so jealous that Su Zhen was really good at his grades, but Dou Qingle was also jealous.

In fact, in terms of qualifications, he is actually quite famous in the advertising industry, while Su Zhen has only made micro-films, but in the end, Su Zhen took the lead.

But there is no way, who made Su Zhen really fast?

Although the five projects did not start at the same time, the time between them was not long, and Su Zhen completed the movie in the shortest time.
Chapter completed!