Generally speaking, the promotion of a movie will only promote the real release date, and the preview date will rarely be used to promote it.

However, this time, "The Story of the Loyal Hachiko" was directly announced during the promotional period and official release date of Wang Yifan's new movie.

The money was spent, coupled with the dog talent show held in "The Story of the Loyal Dog Hachiko", which reminded many people of their attention.

"Wang Yifan's new movie? About dogs?"

"Looking forward to Dogs!"

"Can the dogs in the movie sing and learn to meow?"

"Wow, Wang Yifan is so efficient. It's only take a new movie to be released."

"Didn't anyone pay attention? The preview time!"

"It's boring, it's not for us ordinary audiences to watch."

Yes, in the minds of many ordinary audiences, they know that it is a bit like this, but because they know that it is a preview, they are not interested in previews, because previews are mostly invitation-only, and although some shows will be released for the audience to buy tickets to watch the movie, it is too few.

Of course, Wang Yifan wouldn’t really think that a movie can be achieved once and for all by simply relying on reputation?

This is obviously impossible.

If you want to sell movies, you have to spend money crazy to promote it. The wine is also afraid of the deep alley. The movie has a deadline. Maybe it can slowly ferment through reputation, but when the reputation ferment comes out, the screening may have reached the bottom.

Therefore, after negotiations between Wang Yifan and Dai Xinyue, they directly made a request for at least 50 million in publicity costs!

Yes, and it’s just the promotional fee before the release!

When Dai Xinyue first heard Wang Yifan say this number, she almost asked, are you crazy?

How much does the production cost of "The Story of Hachiko" cost? The 50 million publicity fee is not much if it is the promotion budget for the entire movie, but this is just the early publicity budget.

In the later publicity, we don’t want 50 million, but 30 million, right?

In this way, the total cost of "The Story of Hachiko" will rise to the level of blockbusters, which is inevitable that it will exceed 100 million yuan.

The key is that "The Story of Hachiko" is just a drama film. Generally speaking, the box office has a ceiling. At least so far, Dai Xinyue has never heard of any pure drama film. The box office has exceeded 1 billion, not to mention 1 billion, even 600 million are very few.

And which one of the films that can achieve such results is not a huge reputation, and which one is not called a classic work?

It’s not that Dai Xinyue underestimates Wang Yifan, but that although Wang Yifan’s previous movies have good box office, they are still quite far from classics.

"Will fifty million be too much?" Dai Xinyue asked in a relatively tactful manner.

"No, not many, this is a difference in genre. For a movie like "The Story of the Loyal Dog Hachiko", if it were not for the public's praise and the reputation was exploded, it would be unlikely to make a difference under the competitive pressure of director Chen Hang and director Ma Qingshan during the Spring Festival. If more people want us to accumulate reputation, more audiences must go to the cinema." Wang Yifan explained with a smile.

"But, didn't your previous movies also have a plot orientation?" Dai Xinyue still didn't understand.

"The schedule, other schedule, have time to ferment your movie reputation, but the Spring Festival schedule is too short. Moreover, do you think if we compete with movies like "Nine Stars" for screening, can we compete for films?" Wang Yifan asked back.

In fact, Wang Yifan was helpless to use this strategy, because the Spring Festival period is different from other periods. There are too many movies released in the same period, so the schedule must be contested, but what are you fighting for "The Story of the Loyal Dog Hachiko"?

Moreover, "Haki Hachiko" is different from the previous movies. If it is just a simple commercial movie, it will not be difficult to attract fans to watch in the cinema with the fame he gained from Wang Yifan. After all, his previous movies have proved his level. The screening may not be too good, but it will not be too bad either.

But "Hakiko" is different. It can be said to be a more literary drama. If you want the audience to enter the cinema, the momentum must be started, and it must be started before the schedule is settled, so as to use this as a bargaining chip to compete for the number of scheduled films in the Spring Festival.

Wang Yifan has great ambitions for this movie, otherwise he would not have chosen the Spring Festival, which is the most competitive, to be released.

Dai Xinyue is not a fool, and she can't be the helmsman of Times Pictures. After Wang Yifan explained, she understood.

But she didn't expect that Wang Yifan was so ambitious, but this was not a bad thing.

Moreover, is it a lot of 50 million? Actually, it is not much. A movie like "Nine Stars" has a definitely a lot of publicity budget.

So, if Wang Yifan wants to compete with "Nine Stars" to win the box office championship, then 50 million is really not a big deal.

Dai Xinyue is also a decisive person. He rarely delays his work. After making a decision, the publicity of "Hakukita" soon began to spread.

From TV stations, to the Internet, to print media, airports, train stations, building advertisements, etc., posters and photos of Li Junsheng and other main creators and dogs can be seen almost everywhere.

At the same time, a large number of advertisements were also placed in major theaters, with 50 million promotional funds, is there a lot of money? Especially this is just early publicity.

Of course, the money ability is still very powerful. At least, this wave of publicity has continued to increase the attention of "The Story of Hachiko" by at least a few levels.

Although the Spring Festival movies have begun to be promoted one after another, after all, it is released during the Spring Festival. Therefore, it is not yet time to make full efforts. For this reason, the advance publicity bombing of "Hakuki Hachiko" is particularly conspicuous.

Even if there are blockbuster movies released during the New Year holiday, it is basically impossible to continue to invest a lot of publicity funds at this time, so the effect is really good.

However, it is not enough to just spend money, but there are still some explosive points. "The Story of Hachiko" itself can create few explosive points, but Wang Yifan can create explosive points for it.

It's time to show real technology.

This is also the promotional model that belongs to Wang Yifan, the music director, that is, the theme song.

Can a simple song be considered a hit point? It certainly cannot be considered, but if this song and the plot of the movie and some things that happen in reality can form a linkage and produce chemical reactions, that's another matter.

This time, Wang Yifan had already prepared.

Therefore, the first trailer for "The Story of Hachiko's Tale" was released and officially launched on the Internet, offline building TV advertisements, buses, train stations, airports, etc. Where video advertisements can be played.

This trailer is still in MV mode. There is nothing to say about the trailer. The key point is actually the theme song!
Chapter completed!