"Lost in the Road" is a relatively retro traditional comedy. It is actually not that easy to make such a comedy well.

But obviously the effect of "Lost in the Road" is quite good.

The theater representatives said that this is a good comedy and the comedy effect is also quite good.

Although it has also been shown that they will add the screening of "Lost in the Road" as appropriate after they go back, it is only so.

There is no way. These days, good movies may not be able to sell well.

After all, this is the Spring Festival period, and other competitors have much more cards than "Lost in the Road".

Any of the three movies "Origin", "Brother" and "Glory of the Tang Dynasty" are much better than "Lost in the Road".

Of course, "Lost in the Road" must also have advantages. One is that the comedy film corresponds to the Spring Festival period, and the other is that Times Light and Shadow and Huaxin will definitely give greater emphasis to their own films in the screening.

Although the overall screening will definitely be much worse, we can still compete for this Spring Festival period.

In terms of publicity, although "Lost in the Road" does not have much advantage over the other movies.

In fact, although the bigger the cast, the stronger the publicity will be, the bigger the publicity will be, the more explosive the big cast will definitely be.

For example, "Origin" is a science fiction blockbuster, and the production cost is the highest this year's Spring Festival.

At the same time, the Jiuzhou in the prosperous Tang Dynasty has its own heritage in science fiction movies.

In addition, with the gathering of stars, the promotional efforts are obviously much better than "Lost in the Road".

In fact, many movies, why invite celebrities?

It doesn’t mean that there are many stars to be the best. After all, there are countless movies with many stars that make bad movies.

However, there are many celebrities, but they must have huge advantages in publicity.

Because celebrities themselves are the highlights.

So in this regard, "Lost in the Road" is much worse.

It’s not that it’s okay if you can’t afford to hire a star in "Lost in the World". In fact, Xu Shang, among the two leading actors in "Lost in the World", is a relatively famous star.

But in addition, Niu Geng’s role does not mean that it will be better if he hires a big star!

Although there are many guest stars, they cannot be used as the focus of publicity. During the Spring Festival, who doesn’t have enough stars?

Although "Lost in the Road" was promoting it, it took a look at the hot topic of the Spring Festival travel tide, but to be honest, this kind of hot topic has long been no longer a hot topic.

Although the Spring Festival travel rush is as congested as ever, compared with the early years, the economic strength of every household is getting higher and higher, and private cars are everywhere, so this hot spot is really not that hot.

In fact, even Wang Yifan himself did not have much expectations for the box office of "Lost in Thailand". After all, in his previous life, the movie did not have a high box office.

So naturally, although I had some expectations for this movie, the cast was placed there, and for this, I finally decided to take the regular route to promote it.

The promotion and distribution work of a movie is still closely related to the box office expectations of the movie.

For example, a movie with a potential box office of 100 million cannot be promoted and a budget of 100 million, right?

Any movie will have an expected goal before making a promotional and promotion plan, how much box office, how much budget, etc.

In fact, at the beginning, "Lost in the Road" still had a lot of attention, but after figuring out the lineup and cast of the movie, several other giants did not take the movie seriously.

Even though the screenwriter of this movie is Wang Yifan, they also don’t believe that such a comedy movie with a small cost and no big hit point can become their strongest opponent in the Spring Festival.

Moreover, this time, "Lost in the Road" is a bit like a hedgehog, after all, there are two giants behind it.

Moreover, this is the first movie since Times Light and Huaxin joined hands. Since the threat is not great, don’t stare at it. After all, Huaxin and Times Light and Huaxin are not vegetarians. If you really annoy you, you will make yourself look sexy!

Therefore, several giants that have movies released during the Spring Festival this year have all set their sights on other stronger competitors.

In terms of publicity, the limit of "Lost in Thailand" is relatively low-key. Of course, this low-key is only compared to several other movies in the same period.

In fact, it is impossible to say that you have no box office expectations for "Lost in Thailand".

The expected box office of Times Light and Shadow gives this movie a target of 500 million!

This number is actually a very high number.

You should know that "Lost in the Road" is a real low-cost comedy movie.

The cost is less than 50 million!

Most of them are promotional costs.

Therefore, this number is already estimated to be the best development trend of the times.

"500 million? Is it more or less?" Zhang Zirong asked Wang Yifan curiously.

Wang Yifan shook his head and spread his hands, saying, "I don't know either!"

"Isn't this movie your creativity?" Zhang Zirong was puzzled.

Wang Yifan smiled and said, "How to say it? This movie has a low lower limit, but the upper limit is very high. The main reason is that this movie is a bit too traditional. I don't know if the audience now likes this type of traditional comedy. Of course, there is another point that depends on how the competitors are."

"Do you want to go to their premiere?" Zhang Zirong nodded and asked again.

Wang Yifan touched Zhang Zirong's increasingly mad belly and said with a smile: "I'm all back. It's good to see the quality of my opponents. And this year is very interesting. It can be said that the big directors just happened to be absent from the Spring Festival. So this year's movies can be said to be largely the strength of the successor directors in the Chinese film industry. Of course, I have to go and see it."

......

Although Ali Media has a tense relationship with several domestic giants, it has even made a big deal with Times Light and Shadow in the media.

While accusing Ali Media of breaking the rules, he said that this is the normal business operation of Ali Media. Moreover, the light and shadow of the times cannot keep people, so it is up to me to reflect on myself.

Anyway, the war of words between the two sides has never stopped.

But in private, everyone is still in harmony.

For example, the premiere of movies such as "Origin" and "Glory of the Tang Dynasty" not only invited Wang Yifan, but also Dai Xinyue and others from the Light and Shadow of Times.

As for whether to go or not, that's another matter.

Of course, most of the time, even if I don’t go, I will send someone to represent me.

This is also a hidden rule in the circle.

This year is very interesting. The Spring Festival launches are all representatives of the backbone of the new generation of directors.

For example, Wan Sheng Huanyu's first new generation director, Tang Tian.

For example, Meng Ke, who was known as Chen Hang's disciple in the prosperous Tang Dynasty, was the next great director of the prosperous Tang Dynasty.

and director Yang Qing, who was poached by Ali Media from the New Star Director Program.

It can be said that the goal this year is very clear, that is, to take advantage of the Spring Festival period to step into the threshold of a major director!
Chapter completed!