There is nothing unexpected happening in "Infernal Affairs". Although the box office has been on a downward trend, the starting point is too high and the decline is limited.

It can be said that the situation is very good.

At the same time, under the operation of Ali Media, this "Infernal Affairs", the pioneering work of Ali's film globalization strategy, which was highly anticipated by Ali Media, will be held in North America for a special preview.

Special show for media and film critics.

Of course, it is not just the preview of the film critics and media special shows.

The branch of Ali Film and Television Distribution Company in North America also launched previews in several major Chinese community theaters in North America based on the characteristics of the Chinese-language films of "Infernal Affairs".

Maybe someone will ask.

Why do we need to launch screenings in the Chinese community?

Since you have such great ambitions, shouldn’t you choose a wider group community to preview?

Actually, it is not the case.

Although Ali Film and Television Distribution Company is a start-up, the North American branch has the help of Imperial Cinemas and most of the recruited North American employees.

These people have rich experience.

Regardless of whether "Infernal Affairs" is good or not, at least, this movie will definitely be accepted by Chinese people of the same origin and species.

Because "Infernal Affairs" is highly praised in China, it is not difficult for Chinese overseas to understand this movie.

The preview is to judge the box office potential and reputation of the movie, and on the other hand, it is to strive for more screenings.

Only when the preview data is good, the response is good, and the reputation is good, can this movie get more screening.

After all, although Empire Cinemas was acquired by Ali Media, it will only tilt some resources at most, but it will still follow a normal business operation route.

If the movie preview effect is good, then Imperial Cinema doesn't mind scheduling more films, otherwise, they will basically be treated equally.

After all, in North America, you have to follow the rules of the North American film market.

Otherwise, even the strength of Ali Media would be difficult to move forward.

After all, that is not China, and the rules cannot be destroyed by Ah Li.

Of course, the most important and attention is still the special preview of the media and film critics.

There is no way. Although Ali Media is a behemoth in China and an Internet giant, it is an existence that no one can underestimate.

But to be honest, in North America, Ali Media really has no reputation.

At the same time, in the film and television industry, Ali Media is even more at the level of a younger brother.

Even his fame is not as good as Huaxin's name in North America.

There is no way, it is like a mountain.

And the reason why we pay attention to the media and film critics’ special previews.

The answer is very simple.

Because, although the influence of film critics is declining, it is not something that a new distribution company like Ali Media can ignore.

Film critics may not be able to succeed, but they are more than enough to fail.

But the media is different. The reputation of the media still has a relatively large impact on the box office of the movie.

This time, Ali Media also spent a lot of money and invited many major media and well-known film critics to participate in this special preview.

Why did it cost a lot?

Public relations!

in the country, the fee level of PR in North America is really not on the same level.

In China, most of the time, say hello and give a red envelope. Basically, the early evaluation control can be done well.

But it is difficult in North America.

Because different media and different film critics have completely different prices.

In China, there is actually no very professional group because of the film critics. Most film critics become monks halfway.

North America is different. The North American market, which has developed for more than a hundred years, is relatively mature, including various industries.

For example, in the film critic industry, they have certificates to work.

The popularity of film critics is small, which is related to their value.

At its peak, the highest movie can even charge hundreds of thousands or even millions of public relations fees.

This is their value manifestation.

This is why many film critics are so amazingly promoted in North America.

In fact, with the rise of the Internet, the film critic industry has long since had the influence of films as great as before.

But it is still not something Ali Media, a foreigner, can ignore.

So, this time Ali Media really doesn't give any effort.

In fact, for Ali Media, how much money it costs is not the focus. The focus is that the first globalization strategy must be successful.

In particular, when "Infernal Affairs" has gained such a good reputation in the country, they cannot afford to lose.

For this reason, in North America, Ali's promotional and distribution budget for "Infernal Affairs" can be said to be very amazing.

After all, it’s not like in China. Ali has her own publicity resources and publicity channels.

In North America, the publicity channels are in the hands of those media giants. If Ah Li wants to achieve good publicity results, she must endure being slaughtered.

As a result, Ali was very excited.

First of all, North American film critics actually gave relatively good reviews of "Infernal Affairs", a Chinese police and gangster film.

In fact, even if the PR fee is given, most of the time, there will be differences among film critics.

If you are good at movies and have money, you will definitely be more fresh and refined and professional.

If you don’t watch movies yourself and just have to brag because you get the money, then you will be more perfunctory.

Robert Ellis, a well-known North American film critic, blew up the "Infernal Affairs" in his personal column!

"Soldiers and thieves, good and evil intertwined, the cycle of fate, Chen, who walked in the dark, his heart was towards the light, and Liu, who was in the light but had to compromise with the darkness, the wonderful showdown between the two was full of the unique romantic atmosphere of the East. In this showdown, there were no real winners, and fate was at their end. One, although it reappeared, but disappeared forever in the world, and the other, although it was still in the light, seemed to sink forever. The movie "Infernal Affairs" from China is a very good work!" - Robert Ellis.

There is also a veteran film critic, Harrison Dellen also gave a high evaluation of "Infernal Affairs" in his personal column!

"This is one of the best police and gangster films in Hong Kong, China, which is very fascinating. The theme of the film is not good or evil, but fate. Chen and Liu's fate has been destined from the beginning. Both of them are involuntary. The showdown between them is full of orientalism. The film quotes the doctrine of Oriental Buddhism, believing that both of them are like walking in the hell of the infinite, and they can never get rid of it. It is like being teased by fate. "Infernal Affairs" deserves a thumbs up!"

In the media, the film "Infernal Affairs" also gave good comments.

"Although the movie "Infernal Affairs" from China contains some unique Eastern culture, which may be a bit difficult to understand, the plot of the film is tense and exciting. It is definitely a qualified police and gangster film. Its interpretations about fate, fate, and pain are refreshing!" - "The New Yorker"
Chapter completed!