For Wu Han, the name of the big director is indeed loud enough.

But in fact, big directors, especially big directors who have no backing, are actually just a little more famous.

This can be seen from Lin Tao’s experience over the years.

Of course it’s great to be a free person, but what about it?

Because you want to be a free man, that's fine. Most of the time, giants won't care too much, but when you have a movie to be on.

Unless your movie is invested by a giant film and television company, it will be difficult to get any preferential treatment most of the time.

Even if there is, it will definitely be sucked away a large part of the distribution share.

As a director of the Chinese comedy king level, Lin Tao can be said to be absolutely strong enough.

Moreover, he is especially good at comedy movies that cost small money and make big profits.

But why has Lin Tao been able to hover at a box office of less than one billion for many years?

Is it really because his film potential is limited to this?

Everyone knows that this is not the case at all.

Actually, just give a simple example, take the recent "Digital Kingdom" as an example.

Although this movie opened high and closed low, and even collapsed, the total box office of "Digital Kingdom" exceeded 500 million. How great is the potential of this movie?

Can you get such a result?

Putting aside the huge amount of publicity and promotion, the production cost of "Digital Kingdom" is actually not too high. Such a box office, if it were not for the excessive investment in publicity and promotion, would actually make money.

But what about it?

If "Digital Kingdom" is done according to normal promotion, basically, the box office will be 200 million.

But what is the result?

At least 500 million!

Whose credit is this?

Of course it was the credit for the promotion.

Only with huge investment in publicity resources can "Digital Kingdom" produce such achievements that are incompatible with its own quality.

The movie is not very good, and it can be achieved to this extent, let alone Lin Tao's movie?

Lin Tao's movies usually have a score on audio-visual websites, but they are definitely not lower than 7 points. This shows that even if his movies are not as good as classics, they are at least above the passing level, and even high-quality comedy.

However, except for "Kung Fu", Lin Tao's movies often have a high lower limit, but the upper limit is very low.

In fact, what is well known is that those movies that can sell more than billions of dollars are basically densely packed with investors, publishers, and acknowledgements.

Why? Because these are resources.

Take Wang Yifan’s movies as an example. In fact, Huaxin has never really been able to eat alone.

It’s just that you can get a large share of investment. The rest can either replace some advertising spaces, or replace theater screenings, etc.

Doing so can greatly reduce the cost of publicity and promotion.

Do you really think those overwhelming advertisements were bought with money?

In fact, a large part of it is not. For example, movies require advertisements from a certain channel, but these advertising spaces are quite tight. If you want it, you can add money.

Otherwise, why would you let you go to the line?

Some advertising resources, such as TV stations, and advertisements with golden seats on the Internet, are certainly not impossible to get them if they spend money, but they also require a huge amount of money.

At this time, it is undoubtedly a win-win situation to replace the investment share of the movie.

Because movies like Wang Yifan are high-quality investment projects, most of the time, if you want to invest normally, you can't get a share at all.

So you have to have something that can give the movie convenience.

In this way, the investment share can be replaced.

Maybe someone will say again, isn’t Lin Tao also a great director?

The King of Comedy is not a false one, so can he replace these resources in the same way?

The answer is yes.

But in fact, it is not that easy.

Because, first of all, Lin Tao does not have enough distribution channels, and these things have always been held in the hands of giants.

Therefore, if his movie wants to be released and obtain enough resources, he must give up profits, and give up most of the benefits.

Because you are not your own.

At the same time, the amount of replacement resources is also limited. If a movie wants to achieve more than one billion, then the publicity resources and distribution resources are needed are massive.

If these resources are given to the movies that your company mainly invests in, there will be no problem, and the price will be discounted, but if you give them to outsiders, it will be different.

These are all included in the cost of promotion and distribution.

Therefore, although Lin Tao is the king of comedy, he has always been away from the giants. Therefore, his movies can indeed be sold well and will be snatched by major giants in normal times.

But it is difficult to achieve high box office, because for giants, making money is sometimes not the most important thing.

So, Wu Han saw it very clearly.

Sell ​​yourself at a good price, and then you will be your own people.

As for why not join Ali Media.

In fact, Ali Media offers a higher price, and there are many of them that make up for compensation.

But Wu Han still joined Wansheng Huanyu.

Nothing else, as a great director, do I, Wu Han, want to be faced?

This time it was because "Digital Kingdom" was awkward, otherwise, Wu Han would be the stepping stone to big data strategy.

Why?

In fact, Ali and Future Star did this time really unkindly.

Of course, they are big capitals and Internet giants.

They always eat meat instead of soup when they enter any industry.

It is about big strategy, just a big director. In their opinion, it is just for money afterwards.

But Wu Han made an extremely bad start.

This incident can be said to have greatly damaged Ali Media's face.

In the circle, many people are watching jokes.

In the prosperous Tang Dynasty, Tang Mingkai even laughed privately: "If it is feasible to make movies in the Internet mindset, why didn't the Silicon Valley giants do this? No matter how awesome Ali is, he can be more awesome?"

The senior executives of Times Light and Shadow also said privately: "The domestic Internet is taking the North American route, almost all imitating and plagiarizing the model, and the fooling model is also in line with each other. Unfortunately, this time I lost my wife and soldier. The director is not that easy to control."

Wan Sheng Huanyu also had nothing good to say: "Haha, Ah Li has always been so domineering in doing things. Others will retain some of the original management teams when acquiring some companies. But how did Ah Li do it? The one I said before, the cakes I drew were also big, but what happened in the end? After stabilizing the situation, they directly removed the donkey. They did this once or twice. Director Wu's affairs have never been an isolated case."

The same is true.

Several major Internet giants in China can be said to have their own styles.

In the earliest days of Huaxun, he was actually more domineering than Ali.

For example, in a certain game, Huaxun may offer a purchase or merger at the beginning, but as long as the other party does not agree, then they can immediately create a similar one, and then promote it with a huge user base, directly killing the original one without leaving any remaining one!
Chapter completed!