Chapter 56 The Importance of Out of the Circle on Sales
In the office of Nebula Games, everyone is also paying more attention to a situation in "Escape".
After all, this time "Escape" can be said to be a preliminary attempt by the entire team.
Moreover, the investment cost is not small, and the R&D cost and its popularity promotion cost are as high as 7 million.
It is not a big deal among first- and second-tier game manufacturers.
But it has surpassed the one in independent games.
So everyone is also very concerned about the performance of "Escape".
"Mr. Chen, what's going on in "Escape"!"
"Yes, it's been online for two days."
In the office, during lunch break, Yang Xin, Ruan Ningxue, Qin Yi and others asked Chen Xu who was leaning on the massage chair.
Although online players' evaluations and "Escape" are very popular.
But for a game, sales are more important.
If you have a reputation but not a hit, and even if the entire project suffers losses in the end, you will not be able to continue to do this game.
Just like the "Hunting Angel Witch" in his previous life, it is known as the only game that can be played after the three major act ninja dragons, god of war, and Devil May Cry.
However, the IP has been changed several times, and the third sequel has been held in for countless years without any signs.
The main reason is naturally because it is popular but not popular, and the sales volume is very small.
Witch Time and Beyonita are all regarded as classics by players, but they just didn’t sell many copies.
The first generation and the second generation, including the 12 high-definition collection, are not as high as the Devil May Cry v single-player.
It can be said that the gaming industry is sometimes so unreasonable.
"It's pretty good. Putting aside the player's refund situation, the current sales have reached 130,000 copies, and it shouldn't be a problem to get back three days." Chen Xu said with a smile.
Compared with other games, the refund ratio of "Escape" can be said to be very high.
But this was also expected by Chen Xu.
After all, it is a horror game, and it is also a very scary type. It is normal for players to be scared to play.
Chen Xu had already considered this level before development.
"But our own Nebula gaming platform has only sold more than 2,000 copies." Yang Xin felt a little regretful.
Although Chen Xu did not say that, the resources of Nebula Games are tilted from the current Nebula Games platform.
In fact, some of the foresighted team members inside can almost guess some of them.
"The discount is not enough, and "Escape" is not attractive enough. This is something that needs to be progressed step by step." Chen Xu was not much disappointed.
The construction of game platforms is not a day long, especially parallel worlds have long entered the Internet era.
In the previous life, Microsoft and Sony had their own battles in the gaming console field, and the first three eras had their own wins and losses.
Although Microsoft is always teased by Sony fans, they win in the future.
But he has gained a certain advantage, but the key is that Microsoft lost to Sony's most critical generation.
That is the Internet era when PS4 arrived.
During this period, the Internet was developing rapidly, digital games became more and more convenient, and the emergence of player social interaction. In this era, Sony won the battle for consoles, which can be said to have laid a solid foundation for itself.
Even though Microsoft is rich and powerful, it will acquire major game companies and launch subscription services, it is still suppressed by Sony.
Also on the PC platform, Epic has opened up the road with Fortnite and Jinyuan. Although it has gained a large number of users, its own platform is still losing money.
On the one hand, it lacks exclusive games that attract players, and on the other hand, it is because Steam has accumulated a huge advantage in the Internet era.
Including Penguin in his previous life, he was able to surpass Shengda and Netyi in the game industry. It can be said that the cornerstone of instant messaging accounts for at least 70% of the credit.
So Chen Xu knew very well on the platform that he could not be said to be a giant in the industry by relying on one or two games, but to make a little picture.
However, I knew the future plan very well, but Chen Xu did not discuss it too much, but changed the topic: "The potential of "Escape" has not been explored yet, and "Escape" will usher in a sales outbreak in the next period."
"Hey!" Hearing Chen Xu's words, Ruan Ningxue and others were curious.
"The explosion of live broadcast and video platforms has led to more players' curiosity." Chen Xu said with a smile.
For a horror game, if you want to increase sales, you must become famous.
Of course, this is not about making the game circle, but about the circle of horror players.
If a horror game is limited to horror game enthusiasts, it is destined to not achieve much sales.
Just like the horror game with excellent sales in previous lives, Lyon, Ada, and the motto of the hand sanitizer, Madam Bachi and the fly swatter mod made it very famous.
Secondly, "The Teddy Bear's Midnight Harem" won the first place in the weekly broadcast on the YouTube channel.
Including the more familiar "Silent Hill" and "Escape", which are more familiar to ordinary players, are basically out of the circle thanks to movies, live broadcasts, and videos, and come to circles other than horror enthusiasts.
As for the same excellent series Zero, Death Soul Song, Bell Tower Shock and Evil Spirit possession, except for the enthusiasts of real horror games, more ordinary players may not have heard it.
Becoming a horror game enthusiast circle is a must-have for a horror game to sell, and it can also be added to horror movies.
Because many players and audiences are not purely horror games or movie lovers.
They are just simply curious about why a game and a movie can make others so scared.
If you watch the movie, you can't get the ticket back. Although you can get the game back, there are also many players who won't get the refund even if they don't want to play it.
After all, if you buy a game, why do you have to spend time playing it?
This is also why the level of the horror game is very low.
Now the sales volume in two days is 130,000, which can be said to be very good.
And Chen Xu knew very well that this was just the beginning.
It can be foreseen that with the advancement of time, its sales volume will increase higher and higher.
Because so far, the live broadcast platform has the popularity of video platforms and has not been maximized.
This also means that the potential of "Escape" has not reached its peak.
……………………
As Chen Xu said, the popularity of "Escape" did not immediately spread across the player group.
However, on the live broadcast platform, many players who are not interested in watching the fun are basically starting to appear in various live broadcast rooms.
Some anchors who are trapped in a game shortage and have no good games to broadcast live are recommended this new game that has just been released.
"The anchor is going to play "Escape"! The new work of the designer of "Going to the Moon" is a very warm game!"
"Does the anchor try "Escape"? A very popular game recently!"
"Yes, yes, and the program "Escape" is very effective. Someone broadcasts it in the next area, and the popularity has exceeded 3 million, and there are twice as many VIPs as usual."
Many anchors who don’t pay much attention to the game circle are also attracted by all aspects.
Some of them are because of the new game of the designer "Go to the Moon", while others have seen other anchors broadcast "Escape" and they feel that the effect is quite good.
Of course, no matter what the reason is, these anchors all jumped into the big pit of "Escape".
Chapter completed!