Chapter 1308: The Emperor of the Media
Sumner Redstone, someone nicknamed him the Media Emperor.
His life was full of legends. His poor birth forced him to work hard on the battlefield. After participating in World War II, he even had the title of a hero in World War II. However, after World War II, he devoted himself to the media field and began to work hard in this field. From starting a business at the age of 30 to almost 60 years old. His life was ordinary, and the company he worked hard to run did not look like he could. According to this trend, even if he died, he would never be able to become a media emperor. But when he was fifty-eight years old, a fire changed everything.
He was severely burned and almost died. But he did not fall into a slump because of this, but instead regarded this as an opportunity for his life to change. It was from the time he was sixty that he began his life creating miracles.
At the age of 63, he sold his property and acquired Viacom, who was not famous at the time, and grew Viacom all the way until he acquired Paramount at the age of 70. Then at the age of 76, he acquired CBS TV Network for $46 billion. Until here, Viacom had become the world's top media company in his hands, and he himself became a well-deserved legendary tycoon in the entire media industry.
Such a special experience naturally brought him great reputation. He, known as the media emperor, always said the same thing in this company created by himself. Even now, he is old and has retreated behind the scenes, he still has such confidence. He believes that as long as he says this, shareholders will respond to his actions. Unfortunately, things are not what he thinks.
Almost the moment he made his statement, some shareholders began to sing the opposite tune with him.
"Mr. Lei Shidong, I think you should know. Our earnings were falling sharply for the whole year last year. We have been in a downturn in the stock market. Even before the shareholders' turmoil, our stock price even fell 25%. What this means, you should be very clear. Now, the turmoil in the stock market is intensifying and our losses are expanding. If we do not accept such a premium acquisition at this time to make up for the losses of our shareholders, how long do you think we shareholders can last?"
"This is not the reason for you to sell your company, sir. You should know that the company's decline is only temporary, and the whole world is affected by turmoil. We will recover, and by that time, the company's income is enough to fill your losses today. All you have to do is wait, that's all."
The voices of shareholders Lei Shidong cannot be ignored, but this does not mean that he will change his mind because of them. As a man called the emperor, Lei Shidong's conceit in his heart is naturally far beyond ordinary people. So he refuted almost immediately, and even said that he was almost using a strong tone to oppress these so-called shareholders.
He thought that he could do this, and as long as his attitude was tough enough, these shareholders would never ignore their opinions. It’s a pity that this idea was feasible in the past, but it was completely unfeasible today.
Viacom has developed to this day. Even if he is the founder, it is impossible for him to completely control such a large group. He has many shares, but it is absolutely impossible to decide the direction of the entire group through other shareholders. At this time, once some shareholders have begun to clearly express their attitude, his words will no longer have the weight of the past.
"Wait, Mr. Lei Shidong. We have no time to wait. Our losses are so heavy that our assets have been affected. Instead of wasting time on this waiting without any future, we would rather reach this deal now. At least if we do so, our losses can be compensated, and even we may make up for a small profit."
Some people said such words, and naturally, some people followed suit. It was not that one or two people said so, but that many people were saying so. And when these people gathered together, the power they represented was enough to determine the future of the entire Viacom group.
This was something Lei Shidong had never thought about. He had never thought that he would get such a complete betrayal at this time. This made him feel angry and his reason was hit by a powerful impact.
At this time, he really wanted to curse these shareholders who violated him, but reason told him that he would never do this.
Doing so will only push these shareholders to the opposite side, and once they completely stand on the opposite side of themselves, he will be even more powerless to make things happen. At this time, he must get the support of most shareholders, and if he wants to get such support, he must promise them a benefit that can be absolutely realized, just as he did before.
This was not a problem in the past, because the world in the past was a gold mine. A big capitalist like him could dig out a huge piece of gold by just waving a pickaxe. But now, the United States has become like this, and most companies can only protect themselves. Of course, it is impossible for him to achieve the level he has done in the past.
At this time, he could only simply promise a blank check. Can a blank check impress these cunning guys? He didn't have to think about it at all.
Could it be that the hard work he has created for the rest of his life will fall into the hands of others? This idea just arises in his heart, which makes his whole heart chill. He must never let things become like this, he must never let his hard work fall into the hands of others. He must stop all this, he must stop such a terrifying thing.
But, what should he do? Lei Shidong, who is over 80 years old, is already an old man after all, his energy is not as active as before, and his brain is not as active as before. At such a time, he could not even think of a reasonable way to break the deadlock. However, he is the media emperor after all, and he is the legendary figure after all. Even though his brain is not enough, his experience and experience are enough to point him in the direction.
There is a saying that the person who tied the bell must be untied. He knew that his current difficulties in the board of directors were entirely caused by the shareholders who were sing against her. So if we want to open up the situation, we may still have to make efforts from these people. That shareholder, the guy who represented the consortium that once invested in Viacom, was the direction he needed to work hard.
He knew this in his heart and no longer cared about those hypocritical things at this time. He almost made a clear appearance and said to the guy who had been singing against him.
"Sir, I don't know what you or the people behind you think. But what I want to tell you is, don't fool me as a fool. Yes, the situation in the United States is very bad now, but a guy like you who has a billion-dollar net worth will never reach the point of losing everything because of such a little turmoil. This is not the reason for you to fool me, nor is it the excuse for you to betray Viacom. What do you want? Tell me, as long as I can afford this price, I will pay it as the price to preserve Viacom."
"Don't you understand that Mr. Raystone? We did this to make Viacom better."
There was a meaningful smile on his face, and the shareholder who had been singing the opposite tune said.
"The center of the world is no longer the United States. Whether we admit it or not, this will not change. As an American company, Viacom has almost built most of its markets on the United States. In the past, this was the basis of his success. But now, all this will only become a drag on Viacom. If Viacom wants to develop, the best way is to open up the continental market across the ocean. Of course, you and I know that this is impossible to do with our strength alone. That market determines its limitations. If you want to open up there, you must have a special opportunity. Now, this special opportunity is in front of us. So why don't we try our best to catch him, but instead keep him out as you said? This is not consistent with our interests. Don't forget that we are capitalists, and capitalists should not be enemies of our own interests!"
An extremely sufficient reason came out of his mouth, but it made Lei Shidong even more angry. He admitted that this sentence made some sense, but this was his business and something he created. Its future should not be decided by these so-called capitalists, but by himself. And he could not accept such a decision.
"I said, what is the price? I would rather pay such a price than let you dominate the future of Viacom. It is mine, and only I have this right."
"Why, do you think so?" A sneer appeared on his face, and the shareholder said to him with a disdain. "Sorry, Mr. Lei Shidong. I don't think you can afford such a price. This is the common decision of several major consortiums. We hope to use this opportunity to open the door to that country. It is your luck to be selected. Of course, if you are unwilling to accept this luck, then I can only say that this will become your misfortune."
"All the shareholders here are a testimony. You can ask them if they are willing to support you and stay on this broken ship that keeps them losing their interests? Or are they willing to work with our consortium to open up a new century together?"
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Chapter completed!