This movie released by Columbia used a Hollywood promotional technique. This is a very successful marketing case, and it means that at such a time, this example, in the future our movies will

If you want to copy it, it won’t be easy.”

The marketing of a movie is very good. At a time like this, many people would like to follow the trend very much. And it is really like this. After the success of Crouching Tiger, Hidden Dragon, all kinds of followers flocked to it. This

Things are normal, but also sad. Because people who make movies now don’t know what kind of movie they are going to shoot. And they will be under a lot of pressure. There are many people who fail in filming.

of.

Zhu Jun immediately nodded and said: "What Ye Ming said is not wrong. At this time, it basically means that we should not follow the trend so blindly and should innovate. At this time, it means that I really don't understand why everyone is flocking to it.

To."

Zhang Yimou immediately took over the words and said: "Actually, such a thing is very simple. In such a matter, the director also has the director's helplessness. Everyone wants to innovate, but others don't know the film market.

Well, I am very clear about it. Innovation is risky. If the innovation is successful, it will almost fall short.

Therefore, at this time, I am standing in the thoughts of a popular director. Anyway, I am afraid of filming, as long as it makes money. What subject matter can make money? Of course, it depends on whether this year’s box office statistics have been released.

, that kind of box office champion, no matter what it is, there will be many followers. This is because there are successful examples in the past. Although it is impossible to make a lot of money by doing this, at least there is such a person who can protect capital.

Opportunity. Therefore, following the trend is a matter of different opinions. "

Zhu Jun was also a little excited. Zhang Yimou could find so many refutations directly, which was quite good. There are conflicts and contradictions in the program. It is obviously impossible to sensationalize.

In this issue, the topic essay is about the market, the reform of the film market. Therefore, under such a situation, Zhu Jun said with a smile: "Director Zhang obviously has a considerable say in this matter.

Moreover, it was also a collision of passion between Director Zhang and Mr. Ye. In fact, no matter what everyone said on stage, at such a time, the two of them really brought us a

A new understanding. Director Zhang, what do you think our film needs to do if we want to be successful?"

Zhang Yimou frowned. In fact, a problem like this is not that easy to solve. On such a matter, everyone will give their own different answers. Lao Zhang finally hesitated and said: "

The current film system is somewhat unable to adapt to the changes of the times.

Therefore, on a matter like this, I think there is no problem with reform.

We also need reform. But don’t imitate Crouching Tiger, Hidden Dragon. This is my advice to everyone. Crouching Tiger, Hidden Dragon is a success, but such a success is almost impossible to replicate."

At this time, Zhu Jun also smiled like a Teletubbies and said: "Why is this? Ye Ming, please explain to everyone what this means. We want to learn, but we can't learn from Crouching Tiger."

Hidden Dragon’s competitiveness. Why can’t we replicate the success of Crouching Tiger, Hidden Dragon?”

Ye Ming thought for a while and then said: "If this question must be discussed, it is about the identity of Director Li Yu. Director Li's reputation in the West is very great. Therefore, he pawned his loan

house, he is not afraid of these.

Because he himself understands very well that making money will happen sooner or later. But others do not have such an identity. What relationship do you have in the West? Director Zhang does not dare to touch historical records.

It is not easy to replicate this success. This is the most critical thing for Li Yu’s own reputation in the West.

And in a situation like this, if you find other actors yourself, Colombia will care about you as an unknown person, and it is normal for you to be kicked out directly.

This is the advantage. If you have succeeded before, then in a situation like this, this is normal. But if you have not succeeded before, then I am sorry."

Success does not mean that everyone does it this way. Moreover, at this time, Ye Ming also emphatically stated one of the keys to Li Yu's success, the issue of identity and the issue of the distribution company. Columbus expressed his thoughts on this film

The promotion of the movie can be said to be quite a great effort. So now, if you want to replicate this problem, it will be very difficult. Are you a member of the Directors Guild of America?
Chapter completed!