Chapter 406 Variables
Advertising alliances are still a loose market, and no one can dominate.
As a veteran, Google has little advantage. One reason is that Google has not officially entered the domestic market and has high access requirements. It may not be possible to get money if you work for a year.
Baidu has just joined the battle group. With its traffic advantages, it has developed rapidly, but compared with the three major portals, the scale is also very limited.
Undoubtedly, this is a huge opportunity.
Taobao is just starting out, and Taobao Alliance doesn’t even have a shadow. Baidu’s biggest competitor, Google, is about to enter the country in full swing. The search market is full of smoke, so naturally there is no time to take care of this. If you can’t catch this opportunity, Chen Qiaoshan will be uneasy.
The precedent for Google's success is the first. Zhou Zhengning was also moved by the big killer weapon of Discuz in his hand, but there are still necessary worries. "The webmaster meeting is about to begin. In such a short time, Kangsheng has no technical accumulation. Can you guarantee that you will come up with a mature plan during this period?"
The technical threshold for advertising alliances is not high, but it is not difficult at all.
The billing model is now immature, and cheating has become the norm for small and medium-sized sites to gain benefits. Before the key problems are solved, rashly entering this field can only lose money and gain publicity.
"I am not planning to develop my own system for the time being, and Kangsheng has no time to do this at the moment."
Zhou Zhengning was stunned. He was about to go to the battlefield, but he had no ammunition in his hand. Isn’t this going up to give away the head? “What are you going to do?”
Chen Qiaoshan did not make any mistakes and directly pointed out: "I am going to find a ready-made partner. We can organize a large number of websites. This is the resource. I think someone will be moved by it."
"Then who are you going to look for?" Zhou Zhengning was full of doubts. Baidu and Google were obviously not good partners.
As for its advertising alliance, it’s better not to mention the bad guys and jujubes, but there are not many formal ones. Some of them are even directly cooperating with photo stations and Trojan stations, which is difficult to last for a long time.
Chen Qiaoshan smiled and said, "Mr. Zhou, you should know Linkprice, right?"
Zhou Zhengning frowned. How could he not know?
Linkprice is a Korean company. Although it has not been founded for a long time, it has become South Korea's largest online affiliate marketing platform and has many high-quality advertisers.
Jifu Asia participated in two rounds of Linkprice's financing and is the second largest shareholder after the founding team.
The Korean Internet market is limited. Even if it is completely occupied, if it wants to achieve great development, it must expand outward.
Europe and the United States have long been the territory of Amazon, Google, Yahoo, and AOL. China, the world's second largest Internet market, has become the most important battlefield.
As early as last year, Linkprice had entered China, but did not meet expectations. The results were quite bleak. South Korea succeeded, but China hit a wall, which disappointed the group of ambitious people earlier.
Zhou Zhengning said: "You have found out clearly. It is true that we are Linkprice investors, but we only participate in major decisions and do not interfere with specific operations."
Chen Qiaoshan couldn't help laughing. Venture capital is not doing charity, the project is not going well, and there are countless examples of driving away the founder. He just wanted to cooperate, and this thing would not be difficult for Zhou Zhengning.
"Mr. Zhou, the problem with Linkprice is that they are not adapted to the local environment. Their cheating inspection and targeted detection systems are very good. I really don't see the others. With time, with Kangsheng's R&D power, it should not be difficult to overcome these technologies."
Internet technology is cheap, and everyone in the industry understands this, otherwise Discuz would not choose to open source.
After pausing, Chen Qiaoshan continued: "This is an opportunity, whether to win-win cooperation or return in a bad situation, this multiple-choice question should not be difficult, right?"
"Then how do you guarantee the interests of Linkprice?" Zhou Zhengning knew that the key to the problem was not him, but how to convince the Koreans. After all, whether it is Kangsheng or Linkprice, as long as one of them succeeds, Jifu Asia will make a profit.
Being venture capital is gambling. Investing in ten companies may not necessarily lead to one of them. Any success of one company will be ten times more rewarded.
"I can't guarantee anything." Chen Qiaoshan told the truth, working with others is just to gain time.
The cat threw herself into Chen Yizhou's hand. The cat pounce alliance must have put it on the agenda. Tianya hugged Google's thighs and naturally would not open a different stove.
Only he has no preparations. Chen Qiaoshan doesn't want to become a lonely man. "In two years, Kangsheng doesn't want any profit sharing, all of which will be used to subsidize downstream websites. This condition should convince Linkprice, right?"
The amount of rebate is high, and no website will refuse it.
Zhou Zhengning felt very strange. He couldn't help but ask: "If you don't share the profit for two years, when the market is built, Linkprice can be completely independent. How can Kangsheng make a profit?"
"In two years, Discuz should have occupied the domestic market, right?"
Zhou Zhengning was silent. The promotion market is now complicated. As the top search engine in China, Baidu only has a revenue of several million.
In two years, Kangsheng can develop its own system and don’t care about this profit at all. Moreover, promoting Discuz is the key, so users don’t have to worry about not being able to raise funds.
"Okay, I'll talk to Linkprice about this, but you have to come forward for the specifics."
"This is simple. I've been in Hong Kong for half a month and can contact you anytime."
Zhou Zhengning couldn't help laughing when he heard this, "If you leave a good company and don't manage it, why do you go to Goldman Sachs? If you become an investment banker, you will have a higher salary. In essence, it is still a labor force. The labor intensity is not something that ordinary people can afford."
Chen Qiaoshan has heard of it for a long time. The weekly working hours are not less than 70 hours. The most exaggerated one can reach 120 hours. He really wants to experience the work rhythm of Goldman Sachs in person. Of course, he didn't want to find abusive. "After all, I'm just a freshman. After all, I can tell you about it in Hong Kong. All aspects of the school are explained."
Zhou Zhengning didn't take it seriously. He also came from the investment banking circle back then. He accumulated enough resume to switch to venture capital. He had a deep understanding of the work of financial blue-collar workers. "You are still young, so it's okay to try it. If you join the asset management department, I can introduce you to a customer."
Chen Qiaoshan asked: "Another project in Jifu Asia has withdrawn?"
"You reacted very quickly." Zhou Zhengning did not deny it, "The news has been implemented, and it is estimated that it will be made public tonight. It is okay to tell you that Sina acquired UC, and this project is jointly participated by our fund and IDG."
Chen Qiaoshan felt a little nervous. What should come is coming. In order to boost performance and make up for the negative effects brought about by the shrinking SP business, Sina has made every effort to enter the real-time communication field. "Mr. Zhou, can you disclose the specific transaction amount?"
"This is no secret, $36 million." Zhou Zhengning's face was full of smiles. The mainland market had won successive successes. He had already exceeded the task. "UC's boss is also very young, less than thirty. Xiao Chen, I'm optimistic about you. Maybe you don't have to wait until you are thirty, and you can make a more successful product than UC."
"I hope this is what you say." Chen Qiaoshan felt a little confused.
Sina and Sohu are the biggest potential buyers of Qingshan Forum. It took so much to acquire UC. He was a little worried that Sina's intention to continue to acquire may not be that strong. If only one buyer is left, it would be almost impossible to sell at a high price.
I just gave up thinking about it. The highlight of Goldman Sachs' joining the company tomorrow morning. Chen Qiaoshan still has to go through an interview before he can finally clarify his whereabouts, which makes his plan more uncertain.
Chapter completed!