Font
Large
Medium
Small
Night
Prev Index    Favorite Next

051 Sneakers endorsement

On the afternoon of May 27, 2008, Chen Qing came to the club and held a contract renewal ceremony.

Seeing this contract, Chen Qing was very satisfied with Raiola's negotiation ability.

After the ceremony was completed, Wolfsburg immediately posted this news on the homepage of the official website.

After the signing of the contract was completed, Wolfsburg transferred the signing fee to Chen Qing's account.

Chen Qing saw that the wealth point in the system increased by 200 points instantly, and was extremely satisfied.

Although according to the contract, Raiola can get 5%, which is 100,000 euros, the system is relatively benevolent and does not deduct this part.

Chen Qing's wealth point changed from the original 21 points to 221 points. This made the equipment in the Wealth Point Mall no longer so out of reach. Chen Qing could afford the equipment with +1 attribute.

However, each attribute equipment can only be equipped with one type, so Chen Qing does not plan to buy +1 equipment, which is too cost-effective.

Chen Qing also understood the way to convert sports mall equipment. The cheapest one is 100 points +1 attribute equipment. After that, every little attribute added is a 50% premium.

+15 attribute equipment requires 29,192 wealth points. If you convert it, you can only rely on income methods such as salary and signature fees to accumulate nearly 300 million euros.

Chen Qing felt that he could not afford to spend his entire lifetime with a +15 attribute equipment, but he still had a bit of hope for a +10 attribute equipment. After all, as long as he works hard and gets to the top, he still has hope of spending one item a year.

At the end of the season, Chen Qing also took a look at his attributes.

Aggressive: 55

Judgment: 65

Brave: 100

Calmness: 55

Concentration: 63

Creativity: 63

Decision: 55

Determination: 63

Talent: 63

Influence: 63

No ball movement: 65

Position sense: 55

Teamwork: 63

Work investment: 53

Corner kick: 51

Crossed: 65

Dribbles: 80

Shot: 75

Stop: 65

Free kick: 55

Header: 65

Long shot: 62

Outbound ball: 51

Man-Sign: 51

Pass: 60

Penalty: 55

Steal: 52

Technology: 63

Explosion power: 85

Flexible: 85

Balance: 85

Bounce: 85

Physical constitution: 85

Speed: 85

Endurance: 85

Strong: 85

Almost all attributes are available, and the comprehensive assessment and forward assessment have also become 69.5 points and 73.3 points respectively. Compared to just coming to this world, Chen Qing feels that he has indeed made great progress.

The fastest growing is the dribble. Since he obtained the skill of balance between left and right feet, Chen Qing felt that his dribble skills were rapidly improving at a speed visible to the naked eye. Just like Jin Yong's martial arts setting in "The Legend of the Condor Heroes", fighting left and right is indeed a skill with a bonus that can be regarded as a step-by-step skill.

The second is physical fitness. Magath is a master of physical training skills. Under his guidance, Chen Qing is a talent for not being afraid of injury and is constantly breaking through himself in various physical data.

In addition to Chen Qing's team contract renewal, Raiola also has some commercial endorsement contracts that need to be communicated with Chen Qing.

For football players, the most important endorsement contract is undoubtedly the sneaker contract.

In fact, as early as Wolfsburg won the German Cup, Nike and Adidas, two leading sports equipment companies, have already targeted Chen Qing's endorsement.

However, Raiola is an old man and knows that the sneaker contract is a big deal and cannot be achieved overnight. With Chen Qing's back on the Chinese market of 1.3 billion people, this contract will undoubtedly be a sky-high price.

After communicating with Chen Qing, Raiola dragged the sneaker contract until the end of the season.

Now looking at it, this is obviously the right choice.

Chen Qing won the Bundesliga bronze boots, the best newcomer, and was selected into the best lineup. Compared with a month ago, the commercial value has been further improved.

A few years ago, when he proposed an endorsement contract with an annual salary of at least $1 million to Yao Ming's agent team, Nike officially replied with a slight remark, "I think you are teasing me." Nike lost Yao Ming's sneaker endorsement contract. Even if they finally offered the most expensive sneaker endorsement contract in history of $120 million, they failed to save this incident.

You know, the offer Nike added was more than James and half Kobe at that time.

Yao Ming finally chose Reebok, which offered quotation of $50 million for 7 years, but was sincere.

Everyone knows this.

Although Chen Qing's player career has just begun and no one knows what Chen Qing's development will be like in the future, Nike still gave a sincere endorsement contract, 15 million euros in three years.

For a player who has only participated in half a season, this is a sky-high contract and a huge adventure.

But Nike still failed to win Chen Qing's sneaker endorsement.

This is in Germany, Adidas' base camp, how could the Germans allow Nike's tiger to seize food?

Adidas's board chairman, Hulbert Haine, personally took the initiative and bought a bold contract.

The endorsement fee given by Adidas is not an exaggeration, and it does not even match Nike's contract, with only a three-year offer of 10 million euros. But the greatest sincerity given by Adidas is to state in the contract that an independent sub-brand "ChenQing" is created with the image of Chen Qing, and Chen Qing will share the permanent sales of this sub-brand.

Adidas even designed the logo of the sub-brand, which is the pinyin of Chen Qing, forming a Mobius ring. The cyan gradient ribbon has hollow letters, forming an infinite logo, meaning an infinite future.

The contract stipulates that Chen Qing will not participate in the brand operation and decision-making of "ChenQing", but for every pair of CQ sneakers Adidas sells, Chen Qing can get two-thirds of the profit dividend. This almost copies the way Nike and Jordan cooperate on AJ sneakers.

When Hulbert Haine proposed this contract concept, Chen Qing stretched out his right hand without hesitation.

Just being a spokesperson and collecting endorsement fees, how can you get a commission from a partner?

Raiola also agrees with Chen Qing's choice very much.

Hulbert Hanai promised that the first generation of CQ sneakers would be delivered before August. Chen Qing would wear his first generation of signature sneakers to compete in the Olympics.

Yes, he has made a world in the Bundesliga. How could Chen Qing not attract the attention of the National Olympic Team?

Chen Qing is a player who studied abroad and then played outside the system. He has not been trained by domestic football institutions, so he cannot get too much connection.

However, when facing such invitations, Chen Qing naturally refused to take action.

The country has been getting better slowly, and so is football, although it is a little slower.

In this process, there may be one or another problems, but as time goes by, it will gradually become more formal and better. If you stagnate because of some problems, or even don’t want to be related to them. Everyone is like this, how can you get better in the end?

After all, this is where you were born here, grew up here, and eventually died here. It is not someone else's.
Chapter completed!
Prev Index    Favorite Next