Chapter 242 Jianlibao
Lai Yuwen is a typical businessman. She has a business acumen more than many people. Being a reporter is a waste, so she quit her job as a reporter and becomes Liu Hao's agent with peace of mind. She will always be the first to appear whenever there are business opportunities.
After reading the text message, he indeed guessed Lai Yuwen’s idea.
The Yinzhou Municipal Party Committee took away the staff sent by Master Kang and the two groups. The purpose must be to negotiate the cooperative development of shrimp wine. This is a big project, and Liu Hao can think of it with his heel. But the problem is that shrimp wine and his real medicinal wine are completely different things.
What he said in the news media is somewhat false. If a product is developed and sold to the outside, it will be suspected of deceiving customers. This is what Liu Hao is most worried about.
Any product will basically exaggerate its effect, just don't overdo it.
The reason why the Municipal Party Committee took action was that it must have seen the huge market potential of shrimp wine, and it must have been used as a political and economic economy. Think about how great the performance it would be for Master Kong or Unified to build a factory in Yinzhou City! No wonder the people of the Municipal Party Committee took the people away on the spot. Since Yinzhou City became a bonded port, there have been not many companies that have actually been attracted, and large enterprises like this are even more impatient.
But Lai Yuwen was also very cooperative and came at the first time, and was more jealous of money than anyone else. To be honest, Liu Hao still doesn’t understand how much market value he has.
This time Liu Hao had to come forward in person, which was completely different from the previous advertising. He couldn't ignore anything for the word "money".
Before Liu Xuan could carry him a few times, he was invited to the Municipal Axe.
The time of arrival was not right. It was just the time to eat, so Liu Hao was directly pulled to the Zhengfu Canteen.
He is very familiar with Zhengfu Cafe. The second floor is used to entertain VIPs and leaders, at least on the surface.
Mayor Zhang Xiaoxin pulled Liu Hao to his side and sat down. The standard and treatment were very high. Liu Hao, the deputy mayor and other leaders next to him, also knew him, but there were only two guys who didn't know. It seemed that they were Master Kong and the people from Tongyi. One fat and one thin, one tall and one short, with a very distinctive image. Thinking about it with his heel, Liu Hao could guess which one was Master Kong and which one was unified. The fat one must be Master Kong. The mainland people generally look fat, and everyone understands...
Being able to have a meal with the mayor means that these two guys have absolutely no low status, but letting the two sit together at the same time is really surprising. It means that you want to tell them that he is inferior to each other? Whoever offers a higher price means who has hope?
This kind of scene must be the leader. If Liu Hao was the small role in the past, he wouldn't even be able to see the mayor's face, let alone sitting next to the mayor.
But his current identity is a football star, and he has made the product influential, so he is the real protagonist.
If another star is used to promote a new product, the effect will definitely be a thousand miles away from Liu Hao, because Liu Hao launched the product in practice, and did not just say a few advertising lines in front of the camera, although it is still ambiguous now...
Therefore, which company to choose really depends on Liu Hao's expression... Without Liu Hao's approval, even if the two of them competed for the face, he was the most important thing. Without him to advertise, there would be no chance.
Zhang Xiaoxin personally consulted his opinion...
I have eaten instant noodles and drinks a lot. If I were asked to choose, he might be more focused on Master Kong. But Zhang Xiaoxin's opinion is that the political axe seems to be inclined to unification, because unification is a Taiwanese enterprise in China, and cooperation will be more highlighted... In fact, this is no longer his personal preference. Even Master Kong, isn't it the most stake in Yujia? It's not his own choice.
Peng Weiguo's call gave him a third choice. Just when Liu Hao thought this project was about to be produced from the two companies, Peng Weiguo actually called. It was also for this matter that Jianlibao Group actually joined in!
Jianlibao, this name is good and very friendly... When Liu Hao heard the three words Jianlibao, he seemed to have made a decision in his heart. People are always more likely to choose what they are familiar with...
Jianlibao was born in 1984 and contains the health-care significance of "healthy and vitality". It became popular after the 1984 Los Angeles Olympics and was known as the "Chinese Magic Water". As the first beverage in China to add alkaline electrolytes, Jianlibao took the lead in introducing the concept of sports drinks to the Chinese people. It has a connection with sports and sponsoring sports events is a concentrated expression of Jianlibao's special surname as a sports drink.
However, in the 21st century, it has lost...
In the face of Master Kong and Unity, Jianlibao has no competitiveness at all.
Peng Weiguo is from Guangdong, so it is natural to say that he is acquainted with former Jianlibao boss Zhang Hai. Although Zhang Hai is in prison, he is not unfamiliar with the outside world.
Liu Hao was very surprised to hear Peng Weiguo say that Zhang Hai asked him to do this... Zhang Hai knew that although he had never seen him, he could still see his news about him almost every week when Zhang Hai was engaged in football in those years, even after he was imprisoned.
With the intervention of the third company, this matter will naturally be delayed. Such a major matter cannot be solved by just one phone call. With a responsible attitude, Liu Hao and the Municipal Party Committee had a formal meeting with Peng Weiguo later.
Naturally, the relationship between Peng Weiguo and the municipal party committee will not be worse than that of other companies, but the public and private sectors must be clearly distinguished, at least on the surface.
"It is because Jianlibao is no longer able to do it now, so he has to take this opportunity to rise again. If he can win this product, and Liu Hao, the image spokesperson, Jianlibao is not far from rising again. Instead of supporting foreign companies or joint ventures, it is better to pull state-owned enterprises back up." Peng Weiguo represented him not himself, but Jianlibao. No one is more suitable to be a lobbyist for Jianlibao than him.
When I was a child, I grew up drinking Jianlibao and orange juice. I had a special liking for Jianlibao. Now, when Liu Hao is fine, he likes to look for Jianlibao drinks in those relatively remote corners. Why do he have to be in remote places? Because the good products sold are in prominent places, it would be nice to have half-dead products like Jianlibao on the shelves...
Of course, it is also because of the beautiful memories left by Jianlibao in Brazil in those years, those joys, sorrows, and those long-lasting memories after the Jianlibao Youth Team went to Brazil...
After all, humans are animals with emotions. In the end, Liu Hao chose Jianlibao without hesitation.
"If you can't sell it, you can't blame me..." Those who can help can only help here. If Jianlibao cannot take advantage of this opportunity, he will probably be in decline for a while in the future. Of course, if the person who can turn around the situation in Jianlibao is definitely a very proud thing.
The municipal party committee did not have different opinions. As long as Jianlibao showed the sincerity of the other two companies and could build a modern product processing factory in Yinzhou, they would welcome them. In this way, Master Kong and Tongyi were hit by Jianlibao and were unexpectedly defeated.
"The name 'Shrimp Wine' is the same as the name of a novel. It looks like a floppy one. You have to change it! If you change it to a fresh name, you can't think it's wine. The words shrimp and wine should not be used..." Soon, Liu Hao participated in it and expressed his own opinions.
Being able to negotiate this cooperation is a great success. Before he knew it, he actually brought a leap of development opportunity to his hometown Kangxiling. If this were to be put before, he would never dare to think about it. One person is enlightened, and he is the reason.
He just brags in front of the media, but he didn't expect it to bring such a big effect...
In order to define the product more accurately, although he did not participate in the discussions in the technical development department, he did not relax his attention, because every move may affect him and his hometown.
This is a major event, this is a major event for Yinzhou City, and it is also a major event for the people of Kangxiling.
Of course, it is also a major event in the country. Even the People's Daily wrote a comment, which praised Liu Hao's contribution, Jianlibao's courage, the foresight of the Yinzhou Municipal Party Committee, and the blessing of the people of Kangxiling... In short, this is a great event worth celebrating.
However, some people expressed concern that this kind of cooperation is like Liu Hao's sudden play in the professional league, with great risks and requires considerable caution.
"Actually, Jianlibao is doing an extremely risky thing. Although Liu Hao is well-known in domestic football, his career is likely to end very quickly. You may not know whether he will still be active in the arena at this time next year. It will take at least half a year to make this product from R&D to market. Therefore, Jianlibao must seize the limited time. Before next year's Asian Cup, it is the best opportunity. When the product really occupys the market, it is not enough for them to change star endorsements."
Even if Liu Hao goes down, there are still those rising young people, such as Ling Zhenbang, Huang Rongzheng, etc., who can continue to endorse. Therefore, when Jianlibao is considering the spokesperson, he is already considering Liu Hao's personal issues, which is also a precaution.
Chapter completed!