Chapter 34 This game is poisonous!(1/2)
At the same time, the Rice Group headquarters was far away from Shanghai City.
Xu Qianshi, who is the CEO of Rice Entertainment, was sitting at the conference table, turning the ballpoint pen in his hand, staring at the document in his hand intently.
Sitting in front of him was a middle-aged man with a straight suit and a neat hair combed. His expression between his eyebrows was calm and composed. However, from his small movements of constantly rubbing his thumb, it was not difficult to see the tension in his heart.
It's nothing more than being nervous.
The competition in the electronic game industry has gradually gone from a wild growth state to a competition among the heroes.
Especially in the past two years, more and more electronic industry tycoons and Internet giants have begun to target this cake, relying on their own resources and massive subsidies to conquer the city in this blue ocean market.
Although Dianqu Platform is the largest gaming platform in China, it is just a gaming platform after all.
Especially in the past two years, with some small platforms being incorporated by regular soldiers, even though the IV platform still occupies the leading position in the industry, it is still in danger.
Faced with the situation where competition has become fierce, the best choice at this moment is undoubtedly to find a backer for yourself.
As one of the domestic electronics industry giants, Rice Group is undoubtedly a very reliable owner.
Especially recently, Dami Group has shown considerable ambitions in entering the electronic game field. Dianqu Group, which has a massive gaming IP reserve, is also an excellent investment target for them.
So, a business marriage began.
If the "war investment" of the Rice Group can be introduced and become a subsidiary of the Rice Group, the dream of Dianqu Platform to dominate the "full platform" for many years will undoubtedly be realized.
It is precisely because of this that Chen Jianwen, the chairman of the ICG Group, is so nervous.
The conference room was silent.
At this time, the door suddenly opened.
I saw a secretary walking into the conference room quickly, leaning over and whispering a few words in Xu Qianshi's ear.
Looking at the two whispering, Chen Jianwen's nervous heart almost reached his throat, fearing that the acquisition case, which had been tug-of-war for a month, would be stuck at the last minute.
Fortunately, the incident he was worried about did not happen.
After listening to the secretary's whisper, Xu Qianshi just nodded lightly, then made a gesture to him to wait aside first, and then continued to look at Chen Jianwen sitting opposite the conference table.
"Mr. Xu, if there is anything else here, it's okay for us to talk about it tomorrow morning." Chen Jianwen said with a warm smile on his face and pretended to be relaxed.
Xu Qianshi smiled faintly.
"Sorry for having been waiting for you for a long time. There is no need to talk about it tomorrow. There is no problem with the price. The specific cooperation details have been discussed in the past half month. I personally don't like to waste time on the details."
After saying that, he picked up a pen and signed his name on the contract.
Seeing that the name was finally signed, Chen Jianwen finally put down a big stone in his heart, and quickly stood up with joy.
"Mr. Xu is happy! Then I wish us a happy cooperation!"
After handing the contract to Chen Jianwen's secretary, Xu Qianshi also stood up and smiled slightly to stretch out his right hand.
“Happy cooperation!”
A merger case with a transaction amount of more than one billion came to an end.
With the investment of Dianqu by its subsidiary of Rice Group, Dianqu platform has also officially merged into the "Rice-based" camp.
The cooperation matter was over. Chen Jianwen, who was happy, proposed an invitation to have a meal together, but was tactfully rejected by Xu Qianshi on the grounds that "there will be a meeting later."
Back in his office, Xu Qianshi picked up the research report from the corner of the table that he asked his secretary to send here during the meeting, and read it carefully one by one.
The one written at the beginning of the research report is a mobile game called "Pineapple Speed".
Although this name sounds a bit strange, because it is different from the mainstream Q version's fresh style and simple and easy-to-understand operation mode, this game named "Pineapple Mobile" has won countless praises on the entire platform as soon as it logs into the market.
By the time this research report was completed, the global download volume of this "Pineapple Speed" had exceeded 100 million, and the number of online users was moving towards the million mark at the same time.
This is definitely not good news for rice mobile phones or for the group's subsidiary Rice Entertainment.
To be honest, when the group boss mentioned this matter at a senior meeting, Xu Qianshi was quite puzzled.
The mainstream of the game industry today, whether it is mobile games or PC games, the market's tastes favor those large-scale productions with high-quality pictures. The supporting hardware of Xia Guo's advanced electronic industry production is enough to easily support those game designers to use their imagination.
As a result, it became popular now. A Q-version game with no picture and no plot?
Xu Qianshi couldn't help but start to wonder if there was something wrong with the players' taste.
"Is it that fun?"
Putting down the research report, Xu Qianshi turned on his laptop and searched for some videos online.
The intuition of being a game planner told him that the quality of this game itself can only be considered as a normal person, and most of the reason why it became popular was marketing.
The points in the rankings, the comparison of friends circles, sinking into the social field...
Looking at the game commentator on the screen expressionlessly, a solemn expression gradually appeared on Xu Qianshi's face.
Although whether the game is fun or not is not enough to directly affect the sales of a mobile phone, it has to be admitted that fun and popular games are a plus for users.
Pineapple phones don’t even need to use any platform to exclusively possess this kind of damage. They can directly provide users with limited skins or exclusive treasure chests with virtual products such as their mobile phones, which can add points to consumers’ hearts.
“…The friendly business has something.”
After touching his chin, Xu Qianshi's thoughts were turning rapidly.
A long time ago, Pineapple Group, registered on the other side of the sea, actively made arrangements in the mobile game field, trying to take a detour to achieve overtaking on the curve.
At first, Xia Guo’s mobile phone manufacturers didn’t care much, but as the share of the mid- and low-end models of Pineapple mobile phones gradually expanded in the overseas market in the past two years and even began to erode the domestic market, it eventually aroused the vigilance of local electronic giants such as Dami Group, Xia Guo.
This time, the strategic investment on the Dianqu platform was the decision of the group's senior management.
The senior management of Dami Group hopes to use the rich IP resources of the Dianqu platform to compete with the advantages that Pineapple Mobile has gained in the gaming field in the past two years.
At the same time, Dami Entertainment also issued a military order to create at least a popular game with a download volume of over 100 million in one year!
For this reason, the game production teams acquired by Dami Entertainment work almost overtime, but half a year has passed and there is still no progress, which has instead caused the PC market to shrink by several percentage points.
Relying on the office chair, a hint of troubled expression appeared on Xu Qianshi's face.
"If you want to compete with the Pineapple Group for this market, you must create our own hot products."
"The size of this game must be small enough to penetrate the mid- and low-end models in the overseas market. The gameplay cannot be too complicated. It is best to have a few simple operations that can make people unable to stop or even become addicted."
"In the end, we must be able to mobilize users' comparative psychology and sink into the social circle..."
Simply put, it is small and beautiful.
But how is it that simple?
After more than ten years of development, the gameplay has almost been developed to its limit. Even if you copy a Q-version racing game, it is impossible to surpass the "Pineapple Speed" that has occupied the high ground.
Thinking of the game production teams acquired by Rice Entertainment last year, Xu Qianshi shook his head.
I really have more active people when asking for money, and when I get results, I can’t beat anyone.
or……
Make a mobile version of "Oracle"?
However, this idea only existed in Xu Qianshi's mind for a second, and then it was rejected by him.
The domestic instant messaging giant Haishi Group operates "Oracle" and its influence in Xiaguo is no less than that of Daji Group. How could it be my turn to adapt such a high-quality IP...
In comparison, the electric fun I just bought is more reliable.
Thinking of this, Xu Qianshi opened the store of the E-Quan platform and searched down the sales list of the entire site, trying to find an IP suitable for adaptation into a mobile game.
However, what disappointed him was that none of them met his expectations.
Until he continued to turn down for two pages, his eyes suddenly stopped on a strange game.
The reason I find it strange is that among the screenshots of the colorful game, this game with only a few monotonous numbers on the cover is simply an alternative.
Or, weird!
Looking at the price again, Xu Qianshi's interest became even stronger.
"It's only sold for one dollar... can I buy it back?"
Other games sell for 100 yuan, and there are 20 to 30 yuan cheaper one yuan. If you only sell for one yuan, you have to sell 10,000 yuan to be equivalent to the sales of dozens or even 100 yuan others. You deserve to be on the sales list.
It would be better to say that the platform did not block you from the list and recommendation positions, that was all about charity!
With curiosity, he clicked to download.
In less than a second, the game now arrived on his laptop.
When I opened the game, the extremely simple picture appeared in front of me, and a short line of explanatory text popped up.
[You just need to press up, down, left and right to add adjacent numbers together.]
“This gameplay is really simple.”
He shook his head with a smile. Xu Qianshi thought that he would get off work in a while, so he tried to finish it.
It was quite simple at the beginning, but as the numbers grew, he gradually realized that he had thought things too simple.
“…you have to move the large number as much as possible to the side.”
Staring at the screen, Xu Qianshi touched his chin and thought to himself.
"I was careless...and another one!"
To be continued...