Chapter 419 Channels
As soon as Yu Juan said this, she almost immediately stabbed the hornet's nest. None of the dealers below have stings, but even such a product requires a deposit of tens of millions, which is too exaggerated. How much can China do today's 10 million? Why do you need to invest in a gamble with unknown prospects?
Your Fanhan Group is quite famous in the electronics industry, but the terminal consumer market knows who you are? Enterprises that make enterprise-level products and make consumer products, but they are not the ones who fail until they die. Without certainty, why should these dealers buy your account?
"This price is too high, right?" Someone in the audience couldn't help but shout: "Overall Walkman's agency fee of more than 100,000 yuan is considered high, so how can it be so exaggerated to have to cost 10 million yuan? Fanhan Group heard that it is large in scale and strong in strength. Not to mention the one who makes it out of the magnanimity, it actually has to rely on agency fees to make money, right?"
Yu Juan clicked the microphone, suppressed the following discussions, and frowned and said, "Sir, if you want to ask questions, we will have a questioning session in the future. Before this, please keep the volume at a level that does not affect others. I believe everyone here knows whether our Fanhan Group has the strength, or I can ask you a question-"
"In addition to our Fanhan Group, is there any other company that can supply mp3 products in the Chinese market?"
As soon as Yu Juan said this, the venue suddenly became silent.
The answer to this question is simple, no, no.
Yes, let alone the mainland Chinese market. Now, in the whole world, only Sony from Japan provides this product. In addition, there are no regular manufacturers in the US and European markets that produce this product. Everyone looked at Sony and was full of bags and packed them. They had already drooled.
Judging from the reaction of the Japanese market, everyone has long understood that this Meidong m2 is completely different from previous Walkman products.
The simplest point is. The Walkman is said to be a carry-on, so if you don’t feel panic on the belt, it will still feel like it is falling! Although the Walkman focuses on the concept of small and portable, it is a result of no comparison. Once the MP3 product comparison is made, its mobility will immediately become unbearable.
However, the mp3 product not only surpasses the Walkman, but has made a comprehensive override. This technological innovation is not only quantitative change, but a complete qualitative change. Compared with the Walkman market, mp3 is much more applicable. This means that a market that is several times larger, dozens or dozens of times larger than the Walkman is quietly opening up.
The old saying goes, people will die compared to others, and goods will be thrown away. In front of mp3 products, the Walkman can be thrown away at any time.
"We Fanhan Entertainment recruit two types of agents and dealers, namely sellers and service providers. The agent fee for sellers is 10 million, while the agent fee for service providers is 5 million."
Before someone in the audience asked what a service provider was, Yu Juan continued to talk about it.
"As we all know, Japanese mp3 products need to be used with computers. Only in this way can music files be copied to memory. The Meidong m2 launched by our Fanhan Entertainment provides a networked attachment, which can directly download the music files to the memory of Meidong m2 by connecting to the phone to dial the service number."
"Of course, this kind of download requires a fee. The telephone service system required for download is provided by our Fanhan Group. Service providers in various regions can obtain a certain proportion of commission from the telephone service fee by maintaining local equipment. Of course, Fanhan Group tends to be the same object as the service provider and the dealer, but the deposit will not be reduced as a result."
"Okay. If there are any questions in the audience, you can ask questions now."
After Yu Juan said this, no one asked a question in the audience. In 1996, how many people in China had heard of what the Internet was? Yinghaiwei had not yet started to do it. Not to mention that these are just dealers who are agents of ordinary electronic products. The so-called downloading of music files on the phone, they had no awareness at all. In other words, Yu Juan works in Fanhan Group. And it is a city like Xiucheng that has already begun to have Internet services, so there is a soil for this inspiration to appear.
"Excuse me--"
After a while, someone raised his hand and asked in confusion: "Do you mean downloading? Do you mean connecting to the Internet? Do users need this service? Do they need to apply for Internet service? Do they need to pay separately?"
After all, some people are more knowledgeable and have a rough understanding of the Internet, so that they can ask a slightly decent question.
"Our download attachment is similar to the Internet modem, both converting analog signals into digital signals. However, this does not provide Internet access, but is specifically connected to a designated server. After entering the download code of the song, you can download the music file into memory."
Yu Juan has obviously been prepared for this kind of problem. She not only explained it verbally, but also achieved real-time image diagram by controlling the picture on the projection screen. This new experience can easily allow everyone below to understand how this technology is used.
"If this is the case, then we still need to promote the song download code?" someone asked in confusion.
Yu Juan glanced at him lightly, shook her head and said, "No, the creators of the song will promote us."
"Is this impossible? Why? Why?" The questioner said that his head was swaying with inconceivable force.
Yu Juan said seriously: "Our Fanhan Entertainment and even the entire Fanhan Group respect the authentic copyright very much. We have signed contracts with several major audio and video companies. Fanhan Group's download platform will serve as a third-party channel to provide them with corresponding copyright income based on the download volume of music..."
Even though Yu Juan had made the statement before, not to ask questions in the audience to reduce the voice and not affect the order of the venue and others, when she said this, the lower part suddenly became excited.
It is undeniable that one of the problems brought by China from the era of planned economy is that it does not pay attention to copyright issues. The planned economy has no copyright. Later, in the 1900s, even if it is engaged in commodity economy and market economy, it still has a weak awareness of copyright. Even twenty years later, this problem has not been solved.
90% of the audio cassettes used by Walkman are pirated products. Not to mention that the recently emerging vcd videos have a pirated rate of 99.9%. Book products include pirated products, clothing products include pirated, comics include pirated, illustrations include pirated, online novels are even pirated, and even pirated websites have to pirated the content of well-known pirated websites...
All culture and creative industries are the hardest hit areas for piracy.
Of course, the song is not surprising. If you only make money by selling tapes, the audio-visual companies would have starved to death.
However, everyone in the audience saw a different light in the system launched by Fanhan Entertainment. In Japan, if you want to use MP3, you must have a computer, which is a very big burden for most Chinese people at this time.
I have to say that this download attachment is indeed a genius creativity. But its biggest benefit is not only to drive the sales of mp3 products, but more importantly, it has developed a new sales method for audio-visual products. Users who use Meidong m2 are natural authentic users in front of this system.
The service fee for songs is also very convenient. Directly using telecom services to withhold from the telephone fee, which is already a mature charging channel. In the 1980s, there were various information desk services in China, and there were no problems in application and use. Users obtained the service number of songs through various channels, and then linked the Meidong m2 and the telephone line through the attachment. Call this service number to download the music into memory.
Technically, this is not difficult for Fanhan Research Institute at all.
When the number of mp3 products is scarce, the effect may not be seen. Once this product is widely spread and sales of hundreds or tens of millions are made, these service providers will definitely be the largest channel for music and cultural products. In the mid-1990s, an era where marketing is the king and channels are the king, how much is such a channel worth?
At that time, just pumping water from the service fee may be more profitable than selling mp3 products!
Not only that, if the audio-visual company wants to launch new people, promote new songs, and do marketing activities...
The profit here is too great! Who can sit in this position today? Which one is not worth a small amount? It’s not too much to say 10 million, but the key is whether it’s worth it. They all come for the provincial or first-tier cities agency rights, but they are just people who are well-known in their respective industries who want to have a meal with those third-rate stars or have some super friendly relationships, and they won’t look at you with their eyes.
But if you master such a channel, wouldn’t you still order food if you like these little stars?
Even if we don’t talk about the economic benefits brought by this, just the expansion of the relationship network, how much convenience should we get from other businesses in our own business?
Didn’t the “Red Building” of Xiamen Yuanhua support his smuggling empire with such means? The people present may not have the ability and skills of him, but the benefits contained in it are enough to stir people’s hearts.
Chapter completed!