In September, DNF had completed all localization work, including the game interface, all the subtitles and dubbing in it...

And the game acceptance work was completed in mid-September, and the testing department evaluated that the game could be launched.

So Bomi Company began to vigorously promote DNF.

DNF, the Chinese name is "DungeonFighter" (DNF), an action role-playing ARPG fighting online game developed by Neople and operated by Bomi Technology Co., Ltd. in mainland China.

This game is a 2D scroll-style horizontal fighting online game, which has inherited the characteristics of many home machine and arcade 2D fighting games.

The game's promotional video was released on September 27, and then the entire October was the DNF's promotional period.

In the promotional video, DNF shows the initial 5 professions in the game and the in-game combat demonstration.

Bomi promotes DNF through omni-channel, and advertising is everywhere.

From QQ to Bomi News, Weibo, Bowen... a bunch of publicity channels are all promoting DNF.

The game colleagues were very jealous.

"Bomi's promotional channel is simply amazing! Every time Bomi Company makes any big move, it can use its own channels to bring traffic to hundreds of millions of users. It's really awesome."

"Yes, think about it, there are already hundreds of millions of users in QQ channels. With such a promotion method, can even a pig fly, right?"

"I can't say that, but generally speaking, as long as the game quality is not bad, you can basically take off, because Bomi's channel is really terrible.

There are many other channels that are specifically targeted at the player group, and many of the imported players are core users.

Moreover, after so many years of operation and training by Bomi Company, Bomi users have long developed the habit of paying, so it is easy for them to transform into the main new force of new games.

These other companies alone are incomparable."

"Damn, if our company has a promotional channel like Bomi, why worry about not being able to sell the game?"

"The promotion alone has already added 100% buff, right?"

"More than that? At least it needs to increase its combat power by 4 to 5 times, right? Bomi's channel addition is really amazing."

...

Bomi Company actually doesn’t have to make games at all. It can become a giant in the industry by relying on channels alone. What’s even more terrifying is that Bomi Company’s games are still leading in the industry, not only leading the country but also leading the world.

You will never know what kind of surprises Boss Cao's next game will bring to you.

For example, this time, the DNF represented by Bomi Company opened the eyes of players.

"DNF? Dungeons and Warriors, what kind of horror game is this?"

"Horizontal fighting ARPG online games feel like moving "The Three Kingdoms War Chronicles" and "The King of Fighters" to the Internet."

"It seems that there are really no horizontal fighting online games in China. After watching the promotional video, I already want to play this game."

Nowadays, domestic horizontal fighting online games are still a blue ocean, and basically no game companies are involved in this area. Especially under the leadership of "World of Warcraft", the main waves at home and abroad are now rushing to make 3D large-scale multiplayer online games, preferably one that can make professional matching and copy richness.

According to the concept of Chinese people developing games—

Before a certain type of game is verified by the market, don't take the risk of failure and bankruptcy.

If it is a game that has been verified on the market, such as World of Warcraft, then you only need to change it and add some unique elements in China to make a lot of money.

For example, "World of Warcraft" transformed into Chinese style, or "World of Warcraft" with Q version...

This has little risk and high return rate. So everyone is basically scrambling to make skin-replacement products that are already available in the market.

Some online games with their own characteristics have also adopted some reference methods.

For example, this is how Jianwang 3 is.

Perfect Time and Space are now taking this path—

After the success of "Perfect World", Perfect Time and Space have launched a number of works in recent years -

"The Continent of Gods and Demons", "The Return of the Condor Heroes", "The Legend of the Martial Arts", "Fantasy Martial Arts", "Dance Party"

Basically, they all change the skin based on the original successful games or draw on other mature games, and then make some transformations. For example, "Fantasy Martial Arts" is a game made by Bomi's "Fantasy Westward Journey".

"Dance Party" is a game produced by reference "The Dance Group".

Now, because the game products under Bomi Company are so classic and popular, there are many similar products on the market.

At the beginning, it was a blue ocean, but as time went on, the number of competitor games continued to increase and gradually became a red ocean.

However, there are very few game manufacturers who really want to seek breakthroughs in the field of gaming and reopen another track.

However, this has also given many manufacturers some business opportunities.

For example, in 2006, Century Tiancheng represented a large-scale multiplayer online racing game produced by the Korean company NEXON.

"Kart" has achieved unprecedented success.

Although Jiucheng did not get the agent of "World of Warcraft", they got "Bubble Hall" and became popular because of "Bubble Hall".

In my previous life, "Popular Hall" should have been a game represented by Shanda, but Shanda was eliminated early in this life, so Pulpular Hall also fell into the hands of others.

In the game industry, it is really rare to be able to achieve companies like Bomi who do not stick to the rules, be brave enough to be pioneering and enterprising, constantly innovate and try new game types.

Although Bomi Company did not develop DNF this time, through the agent of this product, it successfully introduced a [horizontal fighting] type game to the Chinese market, which also allowed many Chinese people to see that there are so many feasibility in the game field.

For horizontal fighting, so far, there is no second such online game except DNF.

So it brings great freshness to players.

Moreover, this game reminds many post-80s generations of the past when they played "The Three Kingdoms War" and "The King of Fighters" in the arcade hall, so players still have a lot of expectations for the game.

"Wow, this game is too nostalgic, right? I remembered the days when I went to the arcade hall to get the King of Fighters and the Three Kingdoms War Chronicles in the second grade of elementary school. At that time, I was beaten by my mother a lot. My mother grabbed her ears from the arcade hall and then beat her up. Now I think about it, I really have a lot of memories."

"Indeed, after saying that, I think playing games was really addictive back then. "The Three Kingdoms War" alone consumed a lot of my youth. Later, I had already developed the ability to pass the level by one coin. Then younger children often came to my machine, so I took them to fight.

These are inheritances!”

"I didn't expect that there would be a horizontal fighting online game on PC now. It's really touching."

...

This game has successfully mobilized the memories of players.

It’s just that the style of painting is not worthy of the word Bomi.

When the Bangzi developed this game, the relevant art maps and scene production were not particularly fine. According to the normal historical process, by 2007, the games on the market were basically not much better, so players would not think that it was ugly or had low pixels in their previous lives.

But now Chinese players have been raised by Bomi Company.

In addition to the more weird style of World of Warcraft, other games of Bomi Company can basically be described as [industry benchmarks]. The art style is definitely nothing to say, the character settings are also very beautiful, and the scenes are magnificent.

Even "Honor of Kings" produced by Bomi Company in 2000 is a little better in the picture than the current DNF.

So everyone is not particularly satisfied with the style of DNF.

"This picture seems to be much worse than the games released by Bomi Company before, right? It's like the quality of Bomi's game a few years ago."

"What about that? It was not a game developed by Bomi Company. This game was developed by Bangzi Country, so it is normal that Bomi Company does not do well in art."

"But the poster is pretty good. I hope that Bomi can help the players optimize the game characters in the future, otherwise it will be a little lower than other products on the market."

"Agree. I just don't know if Bomi has the right to change this, otherwise I think Bomi himself will be good to replace it.

Moreover, with Bomi's own program technology, even if the art effect is improved, the machine will not become stuck."

...

"DNF is the first online game represented by Bomi Company?"

"Okay, Bomi, you have a strong eyebrows and big eyes, and you have also betrayed the revolution?"

In 1990, Chen Peisi and Zhu Shimao starred in the sketch "The Protagonist and Supporting Role", with one line in it saying, "I always thought that only I, Chen Peisi, could be rebellious. I didn't expect that you, Zhu Shimao, had also rebelled against the revolution."

Now this joke is getting popular again.

Previously, all the games of Bomi Company were developed by itself, and even the Fate Series of Honor of Kings and "World of Warcraft" were all development projects of Bomi's subsidiary companies.

Why did you become an agent when you arrived at DNF?

"In total, this should be considered the first foreign game represented by Bomi Company? The picture is not particularly good, so how can I get Bomi's favor?"

"You must believe in Boss Cao's vision. Since Bomi can be attracted to the game of agents, it shouldn't be much worse."

"Yes, when "Stone Age" and "Magic Baby" were so popular, Bomi did not represent games from abroad, but insisted on developing the Three Kingdoms Online and the Dance Group. Since Bomi wanted to represent "Dungeon and Warriors", it means that this game should be quite good."

"That's right, you don't think about it. Boss Cao's vision is so vicious. He has always been a person who is above the top. How could he easily act as a player in some games that smashes Bomi's signature?"

"I think I want to try Dungeons and Warriors after hearing this."

"When the server is launched, everyone will make an appointment to play together?"

"Okay OK, I'll sign up."

...

After seeing the comments on the Internet, Cao Yang frowned.

The young secretary sat at the work station next to him and asked, "Yes, Mr. Cao, why do we have to act as an agent for such a Hanguo online game? And the screen is not optimized, and I always feel that it is a bit of a loss.

The company's own "Journey to the West" seems to be much better than this picture."

The blue veins on Cao Yang's forehead pounded twice.
To be continued...