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Chapter 45: Transcription and Typography

Zhu Cheng asked the coachman to remove the easy chair and Meimengsi mattress from the car. Wei Zhongxian was overjoyed at the sight and said, "This is the Anton chair and Meimengsi made by the royal craftsmen. I have seen it in the palace. It is really comfortable to sit up. Zhu Cheng, I am really happy to think of grandpa."

Wei Zhongxian considered himself Zhu Cheng's grandfather, so he never called himself our family in front of him, but used "me".

Zhu Cheng said: "You know that the emperor rewarded me with ten carts, so I picked a few to bring them. Grandpa Wei is still strong, but I often hear people say that only those who can rest can work. You can use these things from time to time to better serve the emperor."

Wei Zhongxian smiled slightly, then stopped it, and the unconcealed sorrow was revealed again.

"Did Grandpa Wei encounter any problems?" Zhu Cheng couldn't help asking.

Wei Zhongxian sighed, "Oh, I said that, you can't help..."

Zhu Cheng advised: "Tell me, maybe I can come up with a solution."

Wei Zhongxian looked at Zhu Cheng, thinking of his usual performance, and felt a little hope in his heart, and said, "It's not the people in Donglin Academy. They are numerous and powerful, and they control public opinion and influence the hearts of the people. They proposed to increase the tax on farmers to cope with the problem of the court's current lack of income. The emperor and I mean to increase the business tax. Anyway, merchants are rich, and a penny can benefit the world. But Donglin firmly opposed it and even made a big talk, saying that I tempted the emperor and violated the ancestral system and forced a large number of censors to impeach me. It doesn't matter if they were impeached by the censors. The key is that when I returned home, I was thrown into rotten eggs and rotten cabbages by the people along the street. I was determined to reduce the burden on farmers, but I was misunderstood by the public, which really made me feel disappointed."

Most of the Donglin Party were big landlords and wealthy businessmen. In the Ming Dynasty, there were regulations on gentry exempting food tax and labor. The excessive agricultural tax collection had nothing to do with them. The collection of commercial tax violated their interests and of course they had to bark like a mad dog. The Donglin Party mastered public opinion and portrayed Wei Zhongxian as a tyrant who was extorted and exploited, so it was naturally hated by the kind and easy-to-be fooled people.

Zhu Cheng laughed to the sky and said, "Grandpa Wei, you are worried about this little thing. I still praise you as the Iron-blooded Prime Minister in front of A Jian."

Wei Zhongxian was overjoyed and asked hurriedly: "Zhu Cheng, do you have a solution?"

Zhu Cheng said: "If the Donglin Party controls public opinion, then we can also control public opinion."

Wei Zhongxian's face darkened and said, "Master public opinion, can I open a Royal Academy? Even if I built the Royal Academy, how many people will come in to study, how many years will it take to achieve results? Donglin Academy has a long history, and its disciples are full of old friends all over the world. I said alone, how can I resist the scolding of thousands of people?"

Zhu Cheng said: "There are indeed many old friends from Donglin Academy, but there are only more than a hundred core members, and the others are all followers. Besides, are all scholars in the world the Donglin lineage? More importantly, there are millions of farmers in the world, which is the person that Grandpa Wei wants to fight for."

Seeing that Zhu Cheng was so confident and seemed to have something to rely on, Wei Zhongxian asked, "What do you think I should do?"

Zhu Cheng said: "Grandpa Wei has a great public opinion weapon, why not use it?"

Wei Zhongxian asked, "Oh, let's hear it."

Zhu Cheng said: "It's "Dibao".

Wei Zhongxian asked: "The Dibao is just a document for the central government to release information and publish memorials. What is the purpose of it?"

Zhu Cheng said: "Grandpa Wei, newspapers are an important tool that can influence people's hearts. Just imagine, if a person says in your ear every day, A is a good person. Over time, what kind of person do you think A is?"

Wei Zhongxian nodded and said, "Yes, so "Dibao" is a good thing."

Zhu Cheng said: "The current Dibao can be said to be useless. First of all, the audience of Dibao is narrow, and only officials of a certain level can read it; secondly, the content of Dibao is limited, but only the court's official documents and memorials from some ministers, which makes people have no interest in reading it."

Wei Zhongxian said: "How do you think the "Dibao" should be changed?"

Zhu Cheng said: "The Dibao cannot be changed, otherwise those ministers who are conservative should be long-winded. However, although the Dibao cannot be changed, we can borrow chickens to lay eggs and set up a supplementary public in addition to the Dibao. "The Dibao" is published from time to time, but the Dibao supplement is issued daily; "The Dibao" is distributed to officials, but the "The Dibao) supplement is sold to the public; "The Dibao" only publishes official documents and memorials of ministers, but the "The Dibao) supplementary public is full of everything, including "The Current Political Essay", "Policy Interpretation", "Justs", and "Serial Novels"..."

When Wei Zhongxian heard this suggestion that transcends the times, he was a little confused and frowned and thought.

Zhu Cheng knew that it was difficult for people to understand the suggestion, so he attached it to Wei Zhongxian's entourage and whispered a few words. The entourage understood and went to the inner room to take a large piece of white paper.

Zhu Cheng spread out the paper and brushed the dots, and wrote the first newspaper of the Ming Dynasty. Of course, time was tight, so Zhu Cheng could not make up a newspaper on the spot. He just divided the columns and wrote several titles, and replaced the main text below with dots.

Zhu Cheng took the newspaper to Wei Zhongxian without waiting for the ink to dry.

Zhu Cheng pointed to the column under the newspaper head and said to Wei Zhongxian: "This is "Current Affairs News", which contains several news I have compiled indiscriminately, "Emperor Tianqi secretly visited the people and met with the people intimately", "Eunuch Wei went deep into the grassroots and angrily denounced officials who did not act", "Never increase the burden on farmers, Emperor Tianqi sets the tax tone for next year". This page is an interpretation of the government affairs, "Why do people and businessmen take food from the poor," "A peasant's private prosecution", "The luxury life of wealthy businessmen in Jiangnan". This page is "Social News", "East Street

Ren Rui appeared in the Li family, and the old man lived to be one hundred and seven years old, "The Wang family puppy bites the mouse to death", "Nancun and Beicun have a dispute over the water source". This page is "Appreciation of Good Articles", "Talents", "Little Window Records", "Canglang Pavilion Records", and "Spring Breeze Tower Records". This page is a comic, interpreting current affairs in the form of pictures and texts. This page is "Entertainment World", "Justs", and "Novel Series" are placed here. This "Novel Series" is an issue that attracts readers to buy our "(Dibao) supplement" in an issue."

After all, Wei Zhongxian is a smart politician. He understood at a glance and praised: "If you can come up with this idea, you are worthy of being from our old Wei family."

Zhu Cheng added: "This "Current Political News" must not be published in the news of Donglin Hall. It can only be published in our friendly and friendly activities to establish the emperor's great, glorious and correct image. The submission address must be published in the newspaper. We have to write the manuscripts for the first few issues. In the future, when the newspaper is sold, someone will naturally submit it."

Wei Zhongxian was overjoyed, but he was an old fox after all. He immediately thought that the Donglin Party might follow suit and asked, "What should I do if those people in Donglin Academy imitate?"

Zhu Cheng sneered: "Then they are going to be in great trouble. Except for the imperial court, which one dares to publish the "Dibao"? One is sent and the other is sealed. Even the printing people brought the main writer, arrested them all."

After hearing this, Wei Zhongxian's entourage trembled all over. Zhu Cheng had such a strong murderous aura.

Wei Zhongxian heard this and said, "Yes, we are the court's newspapers, and we are publishing the "(Dibao) supplementary issue, which falls within the scope of "Dibao".

The more Wei Zhongxian thought about it, the more wonderful it became. Humph, no matter how powerful the Donglin Party is, can it still control the public opinion across the country? As soon as the "(Dibao) supplement" was released, the Donglin Party and the Xilin Party, the bad water in their stomachs was shining in the sun, and people in the world could see their faces that were fake for public service.

However, Wei Zhongxian thought of a technical problem and said: "Zhu Cheng, although "Dibao" has adopted movable type printing now, the printing of typesetting takes too long, so it is not available every day. "(Dibao) Supplementary" has so much content and the printing time is longer. Not to mention the daily journal, it is probably difficult to achieve it in the same period as "Dibao". However, the half-blog is also OK, and you can also grasp public opinion."

Zhu Cheng shook his head and said, "How can the weekly publication be done? All major and minor events that happen to the court every day should be announced to the public."

Zhu Cheng paced back and forth in the house with his hands on his back, and suddenly his eyes noticed the buns placed on the table. Wei Zhongxian was not in the mood to eat when he returned home, so he asked his entourage to go out and buy a few buns. The buns were wrapped in paper, and the soup in the buns dripped onto the paper, leaving a large piece of oil spot on the paper.

Zhu Cheng suddenly remembered the scene when he was a child in his previous life, when he saw the dean’s grandfather give out the test paper. He put wax paper on the steel plate, wrote on the wax paper with a stencil, then placed it on the mimeographer and rolled it with large iron, and the test paper was printed out. He couldn’t help but shouted: “Carve steel plates, copying and printing.”

Wei Zhongxian was a little confused and asked, "What are you carving?"

Zhu Cheng excitedly said that he used a stylus pen to carve words on wax paper and then printed in ink. Wei Zhongxian was overjoyed and said, "Let's go, let's report the good news to the emperor."
Chapter completed!
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