I dare not say that the advertising effect of the Evening News is outstanding, but it is indeed much better than doing nothing. From the perspective of input and output, this is definitely profitable.

The next day, a report about Xu Qisheng was released.

And this issue of newspapers sold 80 million copies.

If the early publicity is more in place, this issue of newspapers will obviously be able to exceed 100 million.

This is thanks to the Evening News advertising.

If you didn’t find an evening newspaper to advertise, the data would inevitably be worse. You could only sell it to about 50 million copies by inertia. And if you do advertising and do a little promotion, you will increase it by 30 million copies. Objectively speaking, this is definitely very profitable.

This incident also made the "Cultivator Daily" begin to think about building a media camp.

The previous "Cultivation Weekly" had a camp behind it.

The entertainment industry media investors behind this camp.

They have consistent interests, coordinate with each other, and then make trouble in the media circle.

The later "Evening News of Cultivation" was actually a camp.

Behind this camp is the wealthy and powerful weapon refining association. They integrate some media through funds and unite to build momentum.

However, the "Cultivator Daily" always fights alone.

Although Junshan is behind the newspaper and his backstage is very strong, he is still a bit lonely in the media circle.

For example, this time, the "Cultivator Daily" wanted to advertise, but it lacked helpers, and in the end it could only use a few.

This also made Xiao Zhou reporter think and feel that it is time to expand his circle of friends.

Of course, although this matter is important and important, it cannot be completed in one or two days, and it needs to be managed slowly. Moreover, this is not the business of reporter Xiao Zhou alone. All the shareholders, Ma Xuhai, and senior executives all need to work hard.

In short, after having this intention, having this idea, and starting to take action, the "Practitioner Daily" began to become different.

In the past, they fought alone; now, they are gradually developing towards the direction of pack wolf tactics.

The focus of Xiao Zhou's direction is the evening newspaper.

Evening newspapers and daily newspapers are complementary.

The daily newspaper did not have time to report what happened at night, and eventually it was undertaken by the evening newspaper. However, the evening newspaper did not have time to write reports what happened during the day.

Especially when you continue to pay attention to something, major news may appear at any time, and once a day, it is not efficient enough and timely.

Timeliness is very important for news.

Many times, after that heat, no one reads the news.

If we can develop a relationship with the evening newspaper and build a group of newspaper alliances, in this way, when some news and daily newspapers are too late, the evening newspaper can follow the trend.

With the current ability, connections, resources and a little release of interests, we can join forces and support some evening newspaper media.

Xiao Zhou took the time to plan for this.

This is the first step, to develop the relationship with the evening newspaper and form complementary advantages.

Xiao Zhou's second step is to plan to develop some media that are more entertainment-oriented, vulgar and bubble-oriented.

The "Cultivator Daily" is a serious media.

Because of seriousness, some words cannot be said randomly, and some rhythms cannot be brought randomly.

Because of seriousness and seriousness, the "Practitioner Daily" has its current status; at the same time, because of seriousness and seriousness, the "Practitioner Daily" has too many inconvenient things to say and too many inconvenient things to do.

To develop some friends who are not honest, then when the "Cultivator Daily" needs to say something without integrity and needs to bring some rhythm without bottom line, you can let your friends speak and let your friends lead this rhythm.

Xiao Zhou reporter communicated his thoughts with Ma Xuhai.

After hearing this, Ma Xuhai felt that such thinking was very meaningful and such a strategy was also very valuable.

At this point, newspapers really need to expand their circle of power, and they can't always fight alone.

The "Cultivator Daily" which sold over 100 million yuan for three consecutive days and dominated the list has also brought too much pressure to its peers. At this time, it should indeed release some relaxed and friendly signals.

Ma Xuhai said: "I will also have snacks for this matter. With this opportunity, I will also go around more. Yesterday, weren't there a few evening newspapers for us to advertise?

I took the time to visit one by one and expressed my gratitude in person.

Using this reason, create a friendly atmosphere and then slowly talk in depth.”

After investigating Xu Qisheng's incident, Ma Xuhai had nothing to do for the time being, and Xiao Zhou reporter had to sit in the newspaper to guide the development of the situation, so Ma Xuhai took the initiative to take on the task.

Moreover, as the president, Ma Xuhai's identity and status are also suitable for doing such things.

When other people go, they don’t seem to be worth it and always give people the feeling of not keeping their word. But Ma Xuhai doesn’t have this problem. If he talks on the spot, says, and has any intentions, he doesn’t need to ask for instructions or report at all, and he can make the decision by himself.

When Ma Xuhai was busy with the company, Xiao Zhou reporter closely followed the market's public opinion trends.

Readers are very eager to obtain information and information with Xu Qisheng, and the more detailed the better, but the release of this information is obviously an attack on the weapon refining association.

In other words, when newspapers are printed and sold, it means that the bullet has been discharged.

Throwing some things will inevitably cause an uproar.

In fact, Xu Qisheng has become a hot search on the Internet, and the top of the hot search is the "Weapon Refining Association".

It turned out that Lu Wan's master Xu Qisheng was actually one of the earliest creators of the weapon refining association, but he was finally kicked out by the founding elders.

You should know that among the founding elders, there were two people who were still alive, not only respected, but also controlled the weapon refining association.

These two are Zong Xiang and Bei Wei.

The report released by the "Cultivator Daily" not only aimed at the weapon refining association, but also at Zong Xiang and Beiwei.

This is not just the boiling moment in the public opinion community.

The cultivation circle also vibrated.

The refining ring was even more shocking, comparable to a magnitude nine earthquake.

In the entire weapon refining circle, about 80% of the weapon refining masters are from the weapon refining association, and are basically disciples of Zong Xiang or Beiwei.

The "Cultivator Daily" clearly states that it is almost the opposite of the weapon refining world.

You should know that weapon refiners are a very influential group and are also a group that is not very short of money. The "Cultivator Daily" has aroused the hostility of most people in this group and has fallen into high danger.

Most people, because they lack the ability to identify information, are not sure whether the information is real, so they all take a wait-and-see attitude.
Chapter completed!