Chapter 387: The changes brought by Leiden East

"Boss, I heard you're in a little trouble lately."

Qiao Ming sat on Xiao Ming's desk with a cigar in his mouth and was sitting invisible. Xiao Ming didn't think there was anything wrong with him like this. Only in front of Xiao Ming could Qiao Ming look so frivolous. Xiao Ming also felt that his current appearance was much better than the lifeless look when he met him in the United States before.

"There is no big trouble. It's just that the media are very annoying. When you praise you and go to the sky, when you belittle you, you will push you into hell... I don't care what these guys put, but my players don't live in a vacuum, and they will have some impact." Xiao Ming waved his hand, snatched a cigar from Qiao Ming's pocket and lit it for himself, and then replied.

"Boss, have you not had a good relationship with the media in the past few years?" Qiao Ming asked with a smoke ring.

Xiao Ming looked at the cigar brand in his hand: "The relationship is of course necessary, but you also know the virtues of the media, not to mention that British journalists are the most paparazzi group... No matter how good the relationship with them is, it is just not targeting us. Who has made us so popular in the past two years? Naturally, it is the target of the media concentration."

"Then why don't we just run a newspaper by ourselves? It doesn't need to be too large. It's enough to target the group of Leiden fans. If there is a voice in the media, the situation will always be much better." Qiao Ming seemed to say casually.

Xiao Ming's eyes lit up.

Although Qiao Ming just said it casually, he immediately thought of the feasibility of this matter.

In Europe, it is not very difficult to run a newspaper in private, and according to Qiao Ming, there is no need to seize many markets. It is nothing more than a newspaper run by Leiden Oriental Club. The group they directly face is Leiden Oriental fans, and such newspapers do not need to be timely, because fans do not pay attention to those very explosive news. Even if they are made into gossip entertainment newspapers for Leiden Oriental players, they will be happy to read them.

At the same time, no matter what happens, this newspaper undoubtedly supports Leiden Oriental. Among the many media, there is such a newspaper that speaks completely for Leiden Oriental, and the situation will be much better no matter what.

This is often the case in the world. When you don’t think in a certain direction, you may not think of that aspect at all. Once you start thinking in that direction, countless other novel ideas will be extended.

Thinking of this, Xiao Ming couldn't help but scold himself for being a fool. After staying in London for a long time, he seemed to really treat himself as the boss of a club. He used newspapers to create public opinion and guide his thoughts. It was originally something that Xiao Ming, a financial tycoon in his previous life, was very good at, but he had been a club boss and coach for too long. Xiao Ming, who had no energy to manage other things, seemed to have forgotten these things...

In fact, it is not just newspapers that can be done.

Leiden Oriental still does not have a formal official website. It does not cost much to operate such a website. The effect is indeed quite good. The website and newspapers work together, are you afraid that there will be no public opinion that is beneficial to Leiden Oriental?

Moreover, in later generations, any wealthy family's portal was not opened around the world, and it was in various languages. If Leiden Oriental's website was only started now, it would be a bit late.

But now is a good opportunity. After the Internet bubble burst, I don’t know how many small websites went bankrupt. It would be easier to acquire a website and then change it.

"You boy, you are indeed a lucky general!" Xiao Ming couldn't help laughing twice, and patted Qiao Ming on the shoulder hard.

"Not only newspapers, but also websites, let's do it together!" In Qiao Ming's stunned eyes, Xiao Ming jumped out of the chair: "Now many Internet companies in the United States have gone bankrupt. Let's acquire one and run the official website of Leiden Oriental. Take the various contents and news slowly. Let's talk about it, the same goes for newspapers. It's enough to issue two copies a week. After all, we now have two games every week. In terms of news websites and newspapers can share, which will form a unique advantage. Selling tens of thousands of copies a week should be able to recover the cost."

After being stunned for a moment, Qiao Ming immediately began to discuss with Xiao Ming in a lively manner. Although the two of them were not experts in the media, they had never eaten pork and had seen pigs running. They built a basic framework in just a few strokes, and naturally had their subordinates to do the specific matters in the following details.

Xiao Ming's actions have always been very fast. Although it is very complicated to handle another newspaper, there is a thing in the world called backdoors. I don't know how many newspapers are big and small in London. Of course, there are many newspapers that are poorly managed and can only barely maintain. After careful investigation, I chose a company because I couldn't get any good news, which seemed to be a bit difficult to operate. However, the structure of the newspaper was very complete. The newspaper with its own distribution channel was acquired and then changed. Two weeks later, a newspaper called "Leyden Oriental" began to be sold publicly at newsstands of all sizes in London.

This newspaper is not a weekly newspaper or a daily newspaper, but is published twice a week. The time is not fixed. It may be Sunday or Monday. If the league of Leiden Oriental is scheduled to be held on Monday, it will be postponed to Tuesday. The mid-week release time is also issued based on the time of European competitions or domestic leagues that Leiden Oriental participates in. If there is no competition, the mid-week release time is fixed on Thursday and the weekend release time is fixed on Sunday.

The name is "Leedon Oriental", which is naturally based on the news of Leiden Oriental. Other news is only a small amount of reports. In addition to first-hand game information and prospects for the next game, the large number of reports are reported on some interesting things about Leiden Oriental, such as Ronaldo drinking in a nightclub today, Figo and his beautiful wife shopping, and Mr. Chairman having dinner in a Chinese restaurant... In fact, the fans of Leiden Oriental are very willing to watch these trivial things, so even if there is no third version of the girl, it is very popular in Leiden.

In terms of websites, Qiao Ming is doing the specific things. There are many bankrupt Internet companies now, and there are many unemployed Internet talents. Qiao Ming easily found several staff members who can serve as webmasters and administrators. In terms of website design, Xiao Ming also followed the practice of some club websites in later generations, including news sections, fan communities, team history, honor exhibition halls, and also opened a booking ticket business.

After staying in Italy for a season, Keane Jr. missed England more, not to mention that Manchester United lacked strikers now, and his chances would not be missing, so he negotiated a contract with Manchester United in a short time and returned to the British Peninsula like lightning.

Xiao Ming thought about these things for a while and then figured it out. Another thing made him feel a little strange. In history, before the transfer window of this season was closed, Ferguson kicked Stam to Lazio, and then introduced Blanco to replace Stam. However, the transfer market has been closed, but Stam still feels comfortable playing the main player at Manchester United. On the contrary, Blanco transferred to Arsenal, which lacks central defenders, which has increased the average age of Arsenal's defense line.

What Xiao Ming didn't know is that in history, Stam was sold by Manchester United, not because Stam contradicted Ferguson, but because in Stam's autobiography, Manchester United contacted him in advance and gave him the details of his main position commitment, which caused Eindhoven to stir up a lawsuit with Manchester United, because it was not allowed to contact players privately before contacting the club. Although many clubs are doing this, there is a big difference in the evidence, which makes Manchester United quite passive. This is actually the fuse for Ferguson to decide to fire Stam.

The current situation is that Stam was poached by Xiao Ming to Leiden East in advance, and then sold it to Manchester United at a high price of more than 20 million US dollars. Perhaps because he felt that his relationship with Xiao Ming should not be too stiff, Ferguson did not contact Stam in advance. Instead, he started to contact Stam's agent after his first offer to Leiden East was rejected, and finally successfully bought Stam's. Therefore, in Stam's autobiography, it was not said that Manchester United contacted himself in advance. Since Stam did not violate Ferguson's bottom line, Ferguson, as experienced as a man, would naturally not let go of this excellent central defender easily.

Although Xiao Ming was not sure about the matter, what he knew was that the impact he had on European football was becoming more and more obvious. He had begun to not be limited to Leiden Oriental itself, but also affected other teams and players...

Before, Leiden Oriental could only influence low-level competitions, but as Leiden Oriental became stronger and more famous, they could influence more and more things.

Because he went to Manchester United from Leiden East, Stam did not leave Manchester United at his peak. Because Campbell was intercepted by Leiden East, Wenger had to use his French identity and the large number of French players in the team to poach Blanco from Inter Milan. Because he was intercepted by Leiden East, Florentino did not dare to let Redondo go. Redondo, who stayed in Real Madrid, has often performed very well in the past two years, and did not disappear directly in front of people like in history. At the same time, because Figo went to Leiden East, Mendeta transferred to Mendeta a year in advance, and did not go to Serie A that completely discomfortable. Under the command of Boske, this excellent coach, Mendeta is still the best midfielder in the Champions League, and his performance at Real Madrid over the past year has also been extremely eye-catching...

At the same time, because of Xiao Ming's proposal to Moratti, after improving the training facilities, Ronaldo did not suffer the injury of being injured again after a few minutes of returning on the court. Although he has been playing on the ground for more than a season, he has been playing much more regular games than in history...

These are the changes Xiao Ming brought to the world football world, and it can even be said to be a profound change. When Xiao Ming thought of these changes, he couldn't help but feel a little proud.

Stam stayed at Manchester United, Redondo did not leave Real Madrid, Mindieta did not go to Lazio, who was destined to let him fall, and Ronaldo was gradually getting injured... Although these changes did not bring any benefits to Leiden East, they were a blessing for all fans in the world.

They can watch Redondo's performance for a few more years, they can continue to think that Mendeta is one of the three best right forwards in the world, they can see more Ronaldo's performances on the court, and they can see Manchester United's defense is a little more solid than history.

In any case, these changes have made the world football world a little more exciting, the conversation has increased, and the performance of the genius has increased... As a fan, Xiao Ming is very happy about this.

No matter what, it is a good thing to change after all, not to mention that these changes are developing in a positive direction.

Old Trafford.

The cheers in Dream Theater never stopped from beginning to end. Amid the shouts of fans on both sides, players on both sides appeared.

Manchester United's starting lineup, goalkeeper Batterz, and Neville brothers serve as two full-backs on the defense line. The central defender is the partner of Stam and Sylvester. In the midfield, when Keane is absent due to accumulating yellow cards, Ferguson lets Bellon and Scholes partner in the middle, while Beckham and Giggs are still sent on the front line, and James Beatty and Ole Gunnar Solskjaer are partnered on the bench.

Xiao Ming sent goalkeeper Jas Klainen, four defenders Daniel, Deselli, Campbell and Ashley Cole, midfielder Mark Lele, Gerald, Jin Klaze and Figo, and Ronaldo and Fanny's partner on the front line.

Before this game, Leiden East had already tied two consecutive games, and its points had been surpassed by Manchester United by two points, ranking fifth in the standings. After this game, Leiden East will play against Arsenal away. Facing strong opponents in two consecutive games is also a test for Leiden East.

"Xiao, your team's condition seems not very good recently." Ferguson said with a blush when the coaches of both sides shook hands before the start of the game.

His tone sounds very friendly, but as long as Xiao Ming is not a fool, he can definitely hear the thorn in it...

"Your team seemed to have lost 3-4 at St James Park Stadium in the last game. Jazz, you have to pay attention to your defense line. There is no defense, but you can't get good results." Xiao Ming said to Ferguson with respect.
Chapter completed!