This time, Luo Ji and Ye Qingxuan were just like when they were selling tools in the garbage mountain. They planned to trade their time for reputation.

It may take a long time to verify how strong and durable their tools are and how long they can be used after buying them, but the people who use the tools want to find out whether the tools are useful or not.

So long.

It had only been half a month, and Luo Ji and Ye Qingxuan did not find anyone to promote them later, but among the corresponding industries in Xiacheng District, their good reputation had slowly spread among the practitioners in the chat process.

Already.

For these people, they may not be good at what others say, but the real-life experience of the workers around them can convince them to the greatest extent.

If nothing else, it is completely confirmed that this tool is light and strong, takes less effort to use, and greatly improves work efficiency.

Once work efficiency is improved, you can earn more, and your quality of life will also improve.

Humans like them who live in the downtown area spend their days thinking about how to make more money so that their lives can be more stable.

As soon as the advantages of these tools came out, many workers were immediately excited.

This has led to an obvious increase in the number of people who come to Scarlet Tool Shop these days to inquire about prices and learn about tools.

After learning that the preferential price of 18 coppers was limited to the three days before the opening, and that the original price of 30 coppers would be restored immediately after the event, many people felt a little regretful.

But to be honest, at this stage, it is still not that easy for an ordinary worker in the lower city to spend a huge sum of thirty coppers to buy tools.

During this period, as more and more people inquired about the price, Wade, who understood the situation, felt surprised and hurried to Luo Ji with a face full of joy.

"Boss, there have been more and more people coming to the store to inquire about the price recently. Although the sales volume has not increased much, I thought about it and many people are asking when we will hold activities again. The key lies in the price. Thirty coppers

It’s still too expensive. We can definitely hold another event. It doesn’t have to be as cheap as eighteen coppers. I thought about it, even if it’s as cheap as twenty coppers or even twenty-one coppers, it should be able to increase sales a lot!”

Looking at Wade who was very interested, the fact that the other party said these words is enough to prove that Wade has indeed thought about this matter carefully.

As a gangster who has never done any business at all, it is quite good to think of this.

But Luo Ji shook his head and rejected Wade's proposal without hesitation.

"No, we won't lower the price."

"Why? As long as it's cheaper, it will definitely increase sales a lot!"

After getting along with each other for this period of time, Wade had some understanding of Luo Ji.

After getting acquainted with each other, Wade discovered that Luo Ji was actually a person who didn't like to talk in circles or put on airs at all.

If you have something to say directly, if you have any questions, just ask them directly, and he will usually answer them for you.

Now faced with Wade's doubts, Luo Ji also gave the answer in a leisurely manner...

"Because we want to establish a brand image and brand value, and more importantly, we want to differentiate ourselves from those ordinary tools."

Wade basically knew every word of Luo Ji's sentence, but after stringing it together into one sentence, Wade found that he didn't understand the so-called brand image and brand value.

What kind of grade does it have, and what does it mean?

In this regard, Luo Ji also showed enough patience and explained it in detail to Wade.

"We priced it at 30 coppers, with a 40% discount on the opening bonus, and sold it for 3 days at 18 coppers, in order to sell our first batch of tools smoothly and let people in related industries in Xiacheng District know about us.

The tools are good, so the opening incentives and discount sales are for this purpose."

"Now that we have achieved this goal, if we offer further discounts, or even frequent discounts, we may be able to make more money in the short term, but in the long run, it will only detract from the value of our tools."

"Because that will give our guests an idea, that is, our original price of 30 coppers is just for looking at. In fact, things can be bought for around 20 coppers. In this way, they will not

If someone will buy our tools for 30 coppers again, our 30 coppers price will become a joke, which will greatly damage the brand value and brand image."

"As for the grade, to give a simple example, we people usually eat dry and hard rye bread, but what about those wingmen in the uptown area? They eat softer and more delicious wheat bread.

Bread, bread with butter, and even tons of side dishes that we couldn't even imagine."

"Do you understand? Rye bread, wheat bread, butter bread, this is the difference in quality, and the effect we want to achieve is that we sell the best quality tools in the world, and the price of thirty coppers is of course

!”

If Wade has a general understanding of the issue of brand value and brand image, then he is still a little confused about the issue of grade.

"But boss, in fact, the cost of our tools is extremely low, even lower than the cost of ordinary tools. Even if we only sell it for twenty coppers, we can make a lot of money! Even as long as we can adjust the price to twenty coppers,

Then our tools will definitely sell like crazy in Xiacheng District!"

"Wade, I am very happy that you have learned to use your brain, but I am sorry to tell you that you have ignored an important issue, and that is our competitors."

"Competitor?"

Speaking of competitors, in this era it usually refers to blacksmith shops.

"Yes, our competitors, an ordinary tool with reliable quality on the market, sells for around 20 coppers. If we also sell it for 20 coppers, after understanding the quality of our tools, we will basically lower the price.

Everyone in the city will come to snap up our tools. In that case, those blacksmith shops will basically have no business unless they sell them at a significant price reduction."

"What's wrong with this?"

Wade looked incomprehensible. In his opinion, what was this?

"Of course it's not good. The most taboo thing in the world is to eat alone, because the person who eats alone will become the target of public criticism. Our approach is equivalent to forcing those blacksmiths to a dead end. By then, all the blacksmiths will be hostile, and even

If you hate us, think about how much trouble a group of people who are driven to a dead end will bring us!"

Wade is not a fool, he just has never done business and his mind can't turn around at once.

Under Luo Ji's guidance, Wade suddenly trembled after thinking for a moment.
Chapter completed!