On June 18, 1995, millions of people were caring for the Los Angeles Lakers!

The NBA’s championship parade began with the Celtics in the Russell era. Since the Celtics brought the culture of the championship parade to the NBA, the number of fans participating in the NBA’s championship parade has increased.

In recent decades, although the NBA has not been the first in the ratings of several major professional leagues in the United States, or even far from the first, in terms of the scale of the parade, it has vaguely ranked first in several major leagues.

The Champions Parade is a carnival in a city. If you want to make such a carnival grand, it is best to have a large population in the city.

The NBA championship was a bit embarrassing in population last year.

Counting further, Chicago, Detroit, Los Angeles, Boston, and Philadelphia, which city is not the famous core American city.

Among the major professional alliances in the United States, NBA's large cities can definitely rank first.

After this year's NBA Finals, the first NBA Finals ratings were almost equivalent to this year's Super Bowl ratings, and the ratings of the remaining three games also exceeded 25%!

The final score of this year's NBA Finals was 4-0, a sweeping big score, but each of the four games was full of different highlights.

After the finals, no fan felt that this year's NBA finals were meaningless because of the sweeping big score.

Even Chamberlain, Larry Bird or Russell emphasized in an interview: "This year's finals are the greatest finals in NBA history. In this finals, Lin Han and Jordan let everyone see the infinite possibilities of NBA and basketball games!"

It is precisely for this reason that this Los Angeles Lakers' championship parade even attracted a large number of non-Los Angeles local fans to participate.

In the end, even because there were too many people, too many staff members, and too many free gifts to be given. Jerry Bass, the owner of the Los Angeles Lakers, even embarrassedly found the Los Angeles city government, saying that the team couldn't afford that much money at once.

It is expected that the final cost of the parade will be almost $12 million, with the Los Angeles city government paying 8 million, while Jerry Bass and the Lakers paid 4 million at their own expense.

It is naturally impossible for the Los Angeles Lakers and Bass to not be able to come up with this money.

However, because there are so many foreign fans in this year's championship parade, this has to create much tourism for Los Angeles.

How can the Los Angeles city government do not leak some blood?

Even Lin Han heard that when he heard that when the Los Angeles city government said it could report two-thirds of the accounts, Jerry Bass and Jerry West were quite dissatisfied.

In the past, most of the championship parades in Los Angeles were participated in by locals. Even if the Lakers and the city government each made half of each, it doesn’t matter if the Lakers made a big splash.

This is a benefit to local fans.

And those outside fans are not necessarily Lakers fans!

Most of them are Lin Han’s fans!

Lin Han’s fans’ benefits should be paid by Lin Han, but Jerry Bass dare not go to Lin Han to ask him to pay!

The NBA Finals ended on June 16, and the Los Angeles Lakers held a championship parade on June 18.

From the perspective of time, you can tell that it is very hurrying.

But it won’t be possible if you don’t rush!

Jerry Bass and Jerry West learned from various channels that one week later, Lin Han fans who came to Los Angeles might have more than a few million!

This is no joke.

The millions of fans from other places who come to Los Angeles are all local American fans.

If you wait for another week, you will not be a local American fan!

Especially South Korea across the ocean!

It can be said that after this final, Lin Han's popularity officially surpassed Jordan and became the new face of the NBA!

Therefore, at this year's championship parade, Adidas brought more than one million pairs of Miracle II championship special models.

If it weren't for the fact that there were so many stocks now, this special edition of Miracle II Championship with more than one million pairs was not enough for American fans.

Now Adidas’ Miracle Store is out of stock all over the world. Just during the finals, Lin Han’s Miracle brand products are the sports products with the most amazing sales.

Lin Han has been listening to Miracle Ceo Sandlin said that Nike executives have been holding review meetings.

Review why I missed Lin Han.

If getting Jordan is an opportunity for Nike's rise, then losing Lin Han is not just an opportunity for their weakness, but it is almost the same.

No one knows more about what Lin Han’s popularity was like during the finals than Nike and Adidas.

Globally, the original pattern is that Adidas and Nike divide the world, one is Europe as king and the other is the United States as king.

Now that we have obtained Lin Han, Adidas can easily suppress Nike in the United States, which is a huge red flag for Nike!

Especially because of Lin Han, those basketball boys in the United States grew up wearing Adidas or miraculously.

After they enter NBA and become adult balloon stars, they will naturally get close to Adidas and Miracle!

For example, the two popular rookies who participated in the draft this year, Garnett and Wang Zhizhi.

Both chose to sign Adidas.

Under the same conditions, they all chose to sign adidas contract.

The insider does not sell shoes, but is Wang Zhizhi an ordinary insider?

As long as he plays at a quasi-All-star level in NBA and with his identity, he can help any sports brand develop an unknown market.

Especially because of Lin Han, after Adidas had firmly grasped that market, it was difficult for Nike to compete with Adidas in China. He could only use Wang Zhizhi as a fortress and nail, and nail it there, so he would not be completely defeated.

So in comparison, Nike attaches great importance to Wang Zhizhi because Wang Zhizhi has strategic significance.

But in the end, Wang Zhizhi chose Adidas.

This is really a huge setback for Nike.

In the business war, the winner will always win. As long as Adidas is not stupid and does not kill Nike completely, how could he give up!

Recently, Lin Han has always known that Sandlin's Royal Sister is very excited and has been saying that Adidas will kill Nike and the opportunity to unify the world is here.

No matter how hard Nike struggles now, when Nike's base camp in the United States becomes like this, their market will become increasingly tight.

However, Lin Han always felt that Sandlin and Adidas were a little too optimistic.

No matter how miserable Nike is now, it is impossible for him to sit still and wait for death.

Just like European football is Adidas' base camp, the NBA in the United States is Nike's base camp. In the face of life and death, Nike will definitely fight back with all his strength.

As for what their full-time counterattack is, it is unknown.

Anyway, no matter how arrogant Adidas is, he will never lose.

Feilong has already ridden his face, how can he lose?

In short, this Lakers' championship parade allowed the Lakers, including Jerry West and Jerry Bass, to see Lin Han's terrifying popularity.

It also allowed the entire NBA and Nike senior management to see Lin Han's influence.

Naturally, Lin Han himself felt like he had met himself again.

If he hadn't left the Jazz and came to Los Angeles, he wouldn't have been as popular as he is now!

In the Jazz, with Malone and Stockton, even if he won this year's championship and won this year's finals MVP, his performance stage will be compressed due to the relationship between Malone and Stockton!

It is true that with Malone and Sir Stockton, it is a better team.

With two super teammates like Malone and Stockton, he can even guarantee that no matter how strong Jordan is, as long as he remains with the Jazz, Malone and Stockton will not age so easily, and there will be no suspense in the NBA championship in the next five years!

But Los Angeles is Los Angeles, and Salt Lake City is Salt Lake City!

He loves Salt Lake City, which is his hometown, but Los Angeles can indeed make him better!

As for the team that is missing in Los Angeles now, there is a shrewd general manager like Jerry West, a promising boss like Jerry Bass, and the money-making ability of the city of Los Angeles.

It won't take long to form a team for him that is no less than the Jazz, and it's a team that is more suitable for him!

In fact, after the finals, Jerry West had already started to work hard on this!

Not only the champion Lakers, but for the entire NBA, the end of the finals represents the beginning of the new season.

In NBA, late June is the most interesting period every year, and during this period, it is also the most realistic period of NBA.

Money, transactions, saliva, noise, and hustle and bustle are all hidden in it undercurrents.

If such undercurrents did not erupt, ordinary outsiders would not know at all.

Especially last year, Larry Johnson, the leading player of the Charlotte Hornets, signed a 12-year, 84 million contract with the team, making this year's free market even more interesting.

The contract between Larry Johnson and the Hornets is definitely a magic box.

Larry Johnson is a very outstanding player. When he signed this super big contract last season, the rookie averaged 22+10+4 per game in the second year.

But no matter how powerful Larry Johnson is or has potential, his reputation and strength are not enough to allow him to sign such a super contract.

This contract is obviously the boss contract of NBA, and it is a successful boss contract.

If it was Jordan, if it was Olajuwon, if it was David Robinson, they would sign such a contract without any problem.

But, what is your Larry Johnson?

Why can you get such a contract?!

The Hornets are advancing the future of Larry Johnson. They want to lock in his future and believe that his future can grow to the level of David Robinson and others. This is understandable, but what if Larry Johnson does not grow well?

In fact, this season, after Larry Johnson signed a big contract, he grew up very badly, and even lost his position as the boss of the team!

In this way, this superstar contract becomes what a player who is a first-class or even a second-rate player gets it.
To be continued...