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Chapter 135 Boy, go inside!

(Shan, I am really tired of typing in the Internet cafe. After coding these 8,000 words, the fisherman felt that he had fallen apart. Although it was a long time late, it was finally completed. Although it was already early in the morning, many book friends who were waiting for the fisherman to update it had been waiting for a long time. The fisherman was sorry again!)

How popular is Lin Han’s sneaker storm now under the direct and indirect fueling of so many people in the United States? It’s very popular, it’s incredible.

Just when Jordan's agent Falk asserted that Lin Han's sneakers sales reached less than 50 million US dollars, soon, when Adidas' official advertisement announced that it was available for pre-order, in just 24 hours, when Lin Han's Miracle Generation sneakers pre-order numbers were announced by Adidas's American president with extremely high pitch and joy, it was simply a group of people who looked down on Lin Han's sneakers.

Because it is just Utah, in this place, the pre-order sales of Linhan Miracle Generation sneakers reached 50,000 pairs, which is only 50,000 pairs, and it is just pre-order. With the population of Utah, even Jordan's sneakers are sold here less than 50,000 per year, let alone pre-orders.

According to Adidas' speculation, Lin Han's sneakers could eventually be sold in Utah to more than 150,000 pairs, which is just a conservative estimate. If Lin Han really has completely conquered here, although Utah and Salt Lake City are extremely small compared to Illinois and Chicago, small places have the benefits of small places and fans are extremely loyal. As long as Lin Han can conquer them, these guys will never be reluctant to pay.

Judging from the current situation of Lin Han's thirty-foot consecutive wins and thirty-three consecutive wins, Utah and Salt Lake City will definitely take the craziest actions to support Lin Han, so Adidas is not able to predict what Lin Han's final influence will be in this place.

In addition to the pre-order sales in a place in Utah that reached a terrifying 50,000 pairs in 24 hours. For example, Los Angeles, one of the cities with the largest number of Chinese in the United States, 24 hours later, more than 40,000 people also pre-ordered Lin Han’s sneakers. Even New York, where Lin Han’s death hatred base camp, when the New York team called on fans to boycott Lin Han’s new sneakers, what made these New York players and the New York media very embarrassed. Just New York City, the sales pre-order sales of Lin Han’s sneakers reached an astonishing 55,000, and it is the city with the largest number of pre-orders in all cities in the United States!

A city called for a full boycott of Lin Han. In the end, it became the city with the most pre-orders for Lin Han’s sneakers. This makes people feel extremely absurd and ridiculous no matter how you look at it.

So when Lin Han's Miracle Generation pre-ordered 250,000 pairs in the United States reached 24 hours a day, almost everyone in the United States went crazy. You know, this is just one day. Although the pre-order time is incomparable to the normal sales time, even after Jordan announced his retirement, Jordan's 8th generation was snatched up because of Jordan's retirement, Jordan's sneakers were not so crazy at that time, right?

Therefore, when the figure of Adidas was released, Jordan's agent, who had previously clamored in the media that Lin Han's sneakers sales could not reach 50 million, was directly silent at this time. Because there was no way to remain silent, in just one day, Lin Han's sneakers sales reached nearly 30 million, which was only the United States. You should know that Adidas' main battlefield is in Europe.

Although the NBA has a pitiful influence in Europe, many European stars selected by the NBA do not want to come to NBA. NBA's influence in Europe is not too high, which is very small compared to football, but it does not mean that there are no basketball fans in Europe. Since there are basketball fans in Europe, there will be no shortage of basketball shoes sales. If you buy Jordan, you are not buying Lin Han? With Adidas' influence, as long as they brag in Europe, according to Lin Han's current sales of sneakers in the United States, it is possible to sell tens of thousands of pairs or even tens of thousands of pairs in Europe.

So, after Falke discovered this, he completely found that he had hit him on the foot, and he volunteered to do so. Not only did he advertise Lin Han, but he also underestimated the influence of Lin Han and Lin Han's sneakers.

Therefore, when the news of Adidas was announced, even Nike, which has become extremely noble and above the top recently because of its sales of 4 billion US dollars last year, was a little unstoppable. You should know that in the current NBA, a player's sneakers sold more than 200,000 yuan a year was already against the will of the sky. Only Jordan can reach more than 300,000 pairs in the entire league, and no one else can do this except Jordan.

If Adidas can have such a player, it would be a huge threat, so when Adidas released this data, Nike's senior executives directly held a high-level meeting.

Even at the meeting, when this group of Nike executives saw the cooperation plan between Lin Han and Adidas and the sneaker design of Miracle Generation, the group of Nike executives who looked down on Lin Han at the time were speechless.

They underestimated the enemy too much, really underestimated the enemy too much. At this time, after these guys saw the model shoes in Lin Han’s sneakers advertisement, they only had this idea!

"The design content and technological content of this pair of sneakers are very high. I can only say that it is difficult for Jordan to surpass it for the eighth generation or the nineth generation of Jordan in the future. It can be seen that Adidas has brought out all its technical reserves, and the design of this sneaker is definitely not a casual work. Compared with Lin Han's incredible popularity now, I think the design concept of Jordan sneakers needs to be more advanced and cannot be followed step by step."

What is a step-by-step process? Just like some athletes, such as pole vaulters, this player can jump six meters directly to break the world record, or even an unsurpassable world record, but this guy just jumps five meters, five meters, five meters, and five meters, and six meters. Obviously, in this athlete's opinion, jumping six meters at one time is a world record, and jumping five meters at one time is also a world record. Why do you reach the top at one time? If you really do this, what should you do in the future?

Therefore, this is also true for many companies with high technological content. You cannot take out your best things at once, otherwise your products that are not the best but can still lead the times will be useless soon?

So. Since Nike rose with Jordan, with their monopoly player resources in the United States, Nike's sneaker design has never been the top-level design, or they have never taken out the highest-end design because there is no competitor that seems to be sufficiently important in their eyes. In this case, there is no need to come up with the best. Making money slowly is the king.

Now, such a lack of competitors has disappeared because of Lin Han's appearance. Lin Han's Miracle Generation sold 250,000 yuan a day with just pre-sales. What would this number be if it were sold throughout the year? 500,000 or 1 million? No one dared to be sure. The only thing that could be sure was that Adidas was desperate to take all his bets and even took out all the best things. Similarly, Lin Han's influence is enough to pose a threat to Nike.

When I thought of this, everyone in the Nike high-rise conference room felt cold in their hearts. Now that they have lived a life of being above the top and having big fish and meat, they have no interest in returning to the bitter days they used to live.

So, at this time, I thought that they could take Lin Han directly at a higher price, but in the end, I didn’t know which idiot gave Lin Han a quotation of 2.5 million in five years, which made Lin Han directly cut off the contact with them. In the end, Adidas had an opportunity to take advantage of it.

If Nike does not lose Lin Han in the end, Lin Han will become their player like Jordan. Then will there be a place for Adidas to survive in the whole United States? Of course not, Nike will have no opponents in basketball equipment!

However, once a mistake is a result of eternal regret, they eventually lost Lin Han because of their arrogance, and just now, they begin to regret it.

Especially when Jordan's agent Falke, a teammate who fueled Lin Han and Miracle Generation, these guys looked extremely ugly.

Lin Han’s sneakers can embarrass all the current high-ranking Nike officials. Of course, this is not just because of Lin Han’s popularity, but because Lin Han’s sneakers are really good. If it were just Lin Han’s loyal fans, it would not be possible to pre-sale 250,000 pairs a day, at most, it would be more than 100,000 pairs, which would not last for 200,000.

But in the end, having such a result has a lot to do with the quality of Miracle Generation. Many neutral fans in New York and even Knicks fans have bought these sneakers, so Los Angeles and New York can reach this level in the number of sales in one city. You must know that even if there are many Chinese in these two cities, Lin Han is also a lot of loyalty, but even this is impossible to achieve such results.

Why did Adidas officially announce the 24-hour pre-sale results of Lin Han sneakers? Isn’t it because the results exceeded their imagination? In Adidas’s view, Miracle Generation can have 150,000 pairs of pre-sales, and the total sales of a year reach 50 million, even if it is satisfied. Now, this number is far higher than their imagination.

So, at this time, Adidas felt that he did not seem to have lost money when signing Lin Han and cooperating with Lin Han. At least, they finally found a leading figure in the NBA in the United States. Although Lin Han's popularity is far less than Jordan, Lin Han has many loyal fans. Lin Han's current fan composition is very strange. The proportion of loyal fans among ordinary sneakers will not be very high, and Jordan is no exception. However, Lin Han, because he is almost a public enemy of the media as soon as he enters the league, fans who like him are either loyal or don't like him directly. In addition, he has a group of fixed supporters in Chinese, such a situation has never happened even in the history of the NBA.

Lin Han’s sneaker storm is getting worse now, especially after the sales pre-order data comes out. At this time, Lin Han and Adidas are undoubtedly the biggest winners. However, Lin Han and Adidas are now better, but another person in the league is not good now.

The league's president David Stern is very bad now. This guy is now annoyed by Lin Han's affairs. When Jordan was selling his first generation, Jordan was very willful and made everyone in the league boycott his sneakers that did not match the Bulls' color scheme. Although Lin Han will not have this situation now, Lin Han's sneaker trademark is speechless. Isn't this intention to make trouble?

David Stern even thought maliciously. Adidas was definitely intentional, but even if he knew Adidas was intentional, he had no choice. He could not ban Lin Han this time, right? You know, these two people are the most important executors of his future NBA plan. If one of them is blocked, it would be a big deal.

And seeing Lin Han’s sales performance of Miracle Generation, he was actually very happy. Didn’t this strengthen his thoughts? Can’t Lin Han’s commercial value be confirmed? But if Lin Han doesn’t produce such a trademark, he might be even happier.

However, since Lin Han has made all the tricks now, there is no way, it is impossible to ban or punish, otherwise the Knicks will not be able to save face, and if Lin Han and Adidas are not punished, others will think that his appearance with Lin Han and Adidas is too ugly. This is also very bad.

So, in the end, not long after Adidas' pre-sale results came out, the league issued a ticket to Lin Han. If Lin Han wore miraculous and sharp sneakers in every game in the future, he would be fined 5,000 US dollars. As for other players, if they wore sneakers from this series, the league did not say it, but everyone knows that the main evil must be eliminated, and the rest will not be killed, but it is also a good example. Others wear it whenever they want, and there is no need to worry about anything.

Therefore, when this seemingly heavy ticket came out, the Knicks really quit, especially after seeing that Miracle Generation's sales were so popular, they quit. Your sister's game is worth 5,000 US dollars, and Lin Han will not be fined more than 5 million in her career. The pre-sale sales of this pair of sneakers are almost 30 million. With the cost of more than 20 US dollars for basketball shoes, a sales of 30 million can make this pair of sneakers earn at least 15 million. This is just a matter of 5 million US dollars after deducting R&D expenses.

But even if they don't do it, this matter is decided, and in the end, they may add more sales to Lin Han's sneakers after they continue to make trouble. This is even more tragic. In this case, the New York Knicks can only grit their teeth and accept the arbitration result of the alliance.

But although they have accepted such a result that makes them very unhappy, the Knicks are really hated for a player like Lin Han. However, this season, the regular season games of these two teams have ended. If they want to meet again, they can only wait for the finals. It’s just that the Knicks are confident that their team can enter the finals. Currently, they have the strongest and best results in the East. However, for the Jazz, they naturally don’t want the Jazz and Lin Han to break through from the West, so the Knicks are now extremely entangled.

Now the Knicks are really very conflicted, and Lin Han is really full of youth, especially after the sales data of Adidas was released in advance, the Jazz's No. 8 feels light and light now, because it's very simple. The more the sales of these shoes, the more Lin Han's share of the money. Ten million Lin Han can get three million, and 30 million is nine million. If this pair of shoes can really exceed 100 million, Lin Han can get three million. It can be said that after Adidas gritted his teeth and accepted Lin Han's sales share, he almost gave more benefits to Lin Han. In terms of pure profit, the sales cost of these sneakers, research cost and production cost, the sales volume of these sneakers is 100 million US dollars, the profit is about 50 million to 60 million. Lin Han can be said to have taken half of the profit, and the remaining half is Adidas.

For capitalists, this is difficult to accept. The reason why they are willing to accept it now is because Adidas has gained higher hidden benefits. When Jordan is crazy in the NBA and the rise of Jordan sneakers, when more and more NBAs wear Jordan sneakers and Nike sneakers, Adidas is really scared. Also, when more and more young people take Jordan as their role model and aim to have a pair of Jordan sneakers, it is also scary enough. Ten or twenty years later, it is even unimaginable. In this case, they have no time to spend with Nike and Lin Han now, and they need to seize these hidden resources immediately.

Of course, Lin Han felt that something was not so good was that on January 7, at the pre-match press conference on the day of the match against the Bucks, the Jazz head coach Jerry Sloan on the side was worried about Lin Han.

Not to mention that, Jerry Sloan was sweating for Lin Han at this time. Even Lin Han himself felt a little guilty after feeling the fanaticism in the eyes of these reporters. There was no way. In recent times, his sneakers had a very high presence.

"You, can you tell me where the creativity of Miracle Generation comes from?"

"Lin, why do you make money for yourself by humiliating the Knicks?!"

"Lin, don't you know that this will hurt the entire Knicks' emotions?"

"Do you know what Jordan's agent, Mr. Falke, had bet with you not long ago? What do you think about this?"

"Lin, the founder of Nike, Mr. Feier Nike, said that they had asked you to endorse, but your asking price was too high. Are you really a greedy person?"

"Can you reveal your endorsement contract with Adidas? Is it a sky-high price?"

......

......

Crazy, really crazy. In this Jazz's away game against the Bucks, these reporters from all over the United States were crazy. They even ignored the etiquette on the scene. Some reporters from New York rushed to the media seat and almost wanted to fight with Lin Han. These guys made Lin Han even know what to say.

Fortunately, although the Bucks are not a big team and Milwaukee is not a big team, it is NBA after all. The press officers are actually quite dedicated. Although this kind of thing doesn't happen much in the NBA, these press officers seem to be not confused when dealing with it. Therefore, after this situation quickly subsided, Lin Han felt a little more at ease.

"I actually have nothing to say about the silhouettes of this pair of sneakers, because it was not designed by me, nor was it instructed by me. In fact, even the name of the Miracle brand was not my choice. If you want to explore all this, you can go to Adidas headquarters or Miracle headquarters."

When these reporters finally calmed down, facing the group of New York reporters who wanted to kill Lin Han, Lin Han threw all his burdens to Adidas without integrity. Moreover, Adidas had nothing to do with him in this trick. Adidas is so happy now and is so high that he can't let Lin Han take the blame.

But Lin Han’s answer is not satisfactory, especially it is impossible to satisfy New York reporters. What does this brand mean to be a loser with you? This is your brand! If it really has nothing to do with you, can Adidas play casually? How do you see Lin Han’s integrity and Adidas’ integrity together? In the eyes of New York reporters, Adidas is more credible. After all, they have been working with Ewing all the time, and the previous cooperation between the two parties was also very pleasant.

However, even at this time, even if these New York journalists were not very satisfied with this answer, Lin Han had no choice. Moreover, this was a fact. If you believe it, you believe it. If you don’t believe it, you will fall down. Lin Han doesn’t think he has any obligation to consider the position of the New York media.

"Are you afraid that Oakley said before that he would meet me and hit me once in the future? To be honest, I think you can just listen to this threat from the Knicks players. If Mr. Starks could lick Oakley's butt first, maybe I would really believe that Mr. Oakley has the courage to stand in front of me and fight me one-on-one."

However, in the end, facing this group of New York fans threatening Lin Han with Oakley's words, Lin Han ignored it directly and reminded the group of New York media that their team's Starks still owed him a disgusting thing. Although Lin Han was previously transferred by Aly, even if he was masturbating under the nose of a beautiful girl, Lin Han was so thick-skinned that he didn't care. However, Starks was not a beautiful girl. Lin Han did not show off his habit in front of men. So after Starks and Lin Han lost the bet, Lin Han didn't dare to leave the debt. Lin Han directly answered, "Little thing, don't play shit, there is a book to lick your teammates."

However, Starks finally failed to accomplish such a great achievement, so that this player who made Jordan die last year has now become a laughing stock for all American media and fans. So when Lin Han faced the threat from the New York media and mentioned Starks directly, all the reporters in the audience laughed. At this time, even the New York media was a little blushing now. Starks's violation of his promise is indeed embarrassing. In the United States, no matter whether it is friends or enemies, as long as they do not respect the spirit of contract, it is a mistake. Therefore, even when New York media was ridiculed by Starks, they did not dare to support him.

Now, he was naturally teased by Lin Han again. Perhaps it can be said that the New York Knicks gangsters are still majestic in front of other people in the United States, but when they come to Lin Han, these guys are probably really unable to get hard. It can be said that Lin Han even did what Jordan did not do. So after Lin Han's Miracle Generation came out, Lin Han immediately surpassed Jordan and became the first player that New York Knicks fans disliked the most.

"Have I heard Mr. Falke's remarks? Of course, many people have told me, and I also know very well what Mr. Falke means. If I can really do something for the American poor families, I am willing to support it. So, I took this bet. If the sales of Miracle Generation are less than 50 million, I will give 100,000 pairs of sneakers to poor children or families all over the world."

Of course, the media in New York were very frustrated in front of Lin Han at this time. This kid was just a villain who held the handle and refused to let go. If Starks didn't fulfill his promise, I'm afraid they wouldn't be able to raise their heads in front of Lin Han for the rest of their lives, unless Starks got out of the Knicks, but how could such a thing be done now?

However, the media in New York are now timid, but there are others, especially the focus of Jordan's agent vs. Lin Han, who has been very popular recently, and after Lin Han's answer, these reporters became even more crazy.

Lin Han played this trick very beautifully, and anyone with a discerning eye knew it. Falke and Lin Han had basically lost the bet. The pre-order sales of 24 hours a day were 30 million, and even if the total sales volume doubled, it would reach 60 million. Moreover, it would not be possible for such a situation to double. Therefore, after Lin Han failed to directly increase his bet, even if Falke wanted to regret it, he couldn't.

Lin Han's move can be said to be very insidious. Even if Falk clearly knows that Lin Han doesn't want to let him go, he can't help. This guy who just mocked Lin Han for having an IQ problem was immediately suppressed by Lin Han on his IQ. It has to be said that this is a kind of retribution or a cycle.

Although Lin Han has trained too much and experienced too much, he is basically very experienced. For example, Falke or others want to talk to him, Lin Han is confident that he can kill these guys. However, when these reporters asked about Nike CEO Feier and Nike, Lin Han's face was a little bit bad.

Lin Han is very greedy. Of course, Lin Han doesn't think he is a person who gives benefits to others casually. If Nike can exploit Jordan, it is not greedy? Is Lin Han's noble virtue to be exploited by Nike?

Some things are actually something that everyone knows, and it is actually very rude to say. Lin Han doesn’t know if the Nike president was stimulated by some stimulation, so he told this kind of thing for a while. In fact, the Nike founder was really stimulated by the sales volume of Lin Han and Miracle Generation.

Otherwise, he would not have said in a rage that Lin Han asked for too high a price or too greedy. In fact, after saying that, the Nike president regretted it because whether Lin Han admitted his greed or not, he would be ridiculed by other business people. This legend in the American business world may not have been so easy for Lin Han to have recently.

"I don't know what Mr. Nike means specifically. In fact, if you only consider commercial interests, I think win-win is the ultimate goal. If there is no win-win, then there is only one possibility, that is, one party is really greedy. Of course, Mr. Nike can say that I broke this win-win rule, but I think my cooperation with Adidas is good, and you have also seen the effect. As for my contract signing, sorry, this is a commercial secret."

Although Lin Han was very unhappy with the old man Nike, after all, this guy is not young anymore, almost 60 years old, and Lin Han doesn’t need to be serious with him. But I still want to sarcastically. Didn’t this guy say I am greedy? Why can I cooperate with Adidas, but I can’t cooperate with Nike? Adidas and I can make money together, why can’t I work with Nike? Isn’t it clear who is more greedy?

When a capitalist is questioning that a person is even more greedy, the capitalist will lose no matter how many he has!

Originally, this pre-match press conference was a press conference about the Jazz and the Bucks, but in the end, Lin Han turned it into a sneaker press conference, which made Jerry Sloan on the side speechless. He could only sit on the side throughout the press conference.

At this time, he really understood how terrifying his disciple's popularity in the United States was, and he also understood the embarrassment of Bulls head coach Feier Jackson. Beside such a player, others are really likely to be ignored, just like Jerry Sloan now.

The Jazz head coach knew that he was a little unhappy now, and Jerry Sloan was unhappy. Is the consequences serious? It seems to be a little serious.

Because in the next Jazz pre-game arrangement, Jerry Sloan said to Lin Han in a deep face: Lin, you can play power forward for me in this game!

Although Lin Han has known recently that such a day is likely to come, when this day really comes, Lin Han is still confused.

Playing inside? Are you playing with me? Old guy, don’t you know how cruel the inside of NBA is now?! (To be continued, please search for astronomy, novels are better, updated and faster!
Chapter completed!
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