The power of sentiment is very great.

However, there are also drawbacks of doing this, and many places need to be extra careful after selling their feelings.

Because it is something that is highly anticipated and highly anticipated. If the things made are not good enough and cannot satisfy the players, it will also be a huge blow to the manufacturer.

Jester thought carefully about what kind of sentiment his company is worth hyping.

I am not responsible for the sequels of my own game. They are basically very popular products. A new work will be released every once in a while because these are basically guaranteed sales. When I make reports every quarter, I will release such a game, and the reports will always look better.

There are many other games, and Jester couldn't remember them one by one for a while, so just leave this matter to his subordinates.

But we can't just sell feelings.

In fact, there is nothing we can do about Sony almost always selling feelings at the press conference of 15th.

Because their first-party studio development plan is a gap in the past six months, there is no particularly eye-catching work. Adding the previous number of console sales that surpassed Microsoft almost twice, it is enough to make Sony full of confidence.

And Microsoft has brought out works like Halo.

Basically, Halo fans will definitely join XBO. These people are not Sony's targets, so they give up.

Moreover, the game exhibition in the second half of the year also includes the Cologne Exhibition and Tokyo Exhibition.

Although Sony has announced that it will not participate in the Cologne Exhibition that year, as the second largest sales place of the game, Sony will never give up on the European market. Although they announced that they will not participate in the Cologne Exhibition, they still have to participate in the Paris Game Week.

Not to mention the Tokyo Exhibition.

Although the Tokyo Exhibition, the world's second largest game exhibition in recent years, has been degenerating, especially a group of Japanese manufacturers, almost turning the Tokyo Exhibition into a mobile game exhibition, Japan is Sony's home court after all, and since Sega withdrew from the console market and Nintendo's self-entertainment, it has always been the base of Japanese games. Therefore, Sony's cannot ignore the Tokyo Exhibition.

There are two large exhibitions in the second half of the year, and Sony's own annual awards, so it is impossible not to leave any trump cards.

Although it is said that the game will be difficult to appear in the second half of the year.

However, big news is always impossible to be less. Sony does have a few pussy pressed in his hands and didn't blow it out when he was e3, because the news about ff7 and Shenmue 3 was already shocking enough, with two super gods pressing the bottom. To be honest, there is no news that can make people more happy and shocked.

Jester said he could not have such extreme consumer sentiment as Sony and did not take any practical information.

This is not because of Sony itself, but because there is nothing to take out in the second half of the year, but it is different. While selling feelings, you must match them with practical things.

This is the perfect way to hold the press conference.

In fact, Microsoft doesn't want to sell feelings. After all, a fool knows it. It has the feelings that touches the deep string in the heart of players. In addition, the useful information that can be obtained immediately will definitely be more vibration to players than the only useful information, but the problem is that Microsoft is not Sony, it has no feelings to sell.

There is nothing to consider about the timetable of the carnival.

With the experience accumulated from the first two sessions, the third session was more convenient to plan.

For Jester, the most difficult thing is actually the first one. After all, Mars Entertainment had never held such a large-scale game party-style exhibition at that time. Most of the people were inexperienced. Although they also recruited some people who wanted to be close, these people accounted for a minority.

During the internal meeting, someone asked whether to find a special company to handle this matter.

I have obtained corresponding results from many people.

After all, if you find a special company to organize the carnival, you will be much more relaxed. They will arrange everything for you, but this proposal was rejected by Jester.

The reason is very simple.

Carnival is our own carnival. Even if it is the most difficult to do, we have to do it ourselves.

This kind of persistence is indeed very effective.

Now there is less than a month left before the opening of the carnival, but everything is well prepared and the venue has begun to be built. The location is still at the Anaheim Convention and Exhibition Center. Because the carnival every year and the launch of some other important game activities are arranged here, this exhibition center has basically become the home court of Mars Entertainment. When many players mention this exhibition center, they can immediately think of Mars Entertainment.

Mars Entertainment spent a lot of money on the ubiquitous "Exotic Soul-Supering Song".

Coupled with the overwhelming and stingy media review articles about "Exotic Soul-Suppressing Song", more fans who were not originally Mars Entertainment were paying attention and looking forward to the Mars Entertainment Carnival that was about to arrive.

But it was like in previous years.

The ticket prices for carnival are getting higher and higher as they get closer and closer to the opening.

Because the tickets for Carnival are pre-sales methods, at the beginning of the year, all 30,000 tickets were sold out. The original 500 US dollars tickets have now been hyped up to 2,000 US dollars. Of course, this is far from the highest price of Carnival tickets.

According to previous years' experience, the tickets for Carnival have been sold at a super high price of 4,000 US dollars.

It's simply sensational.

Although Jester's game has no feelings for him, he can definitely draw pie, just like Mark Seni used a CG picture to brag about the future of the 3 game screen at the previous e3 exhibition.

He can also draw such a big pie for players like this.

Of course, this cake must be painted well. No one knows whether it is delicious or not before making it, but it must make the player look very delicious.

In fact, Jester has already had a rough prototype in his heart about the Chinese-style game he wants to make.

First, Jester named it Haoxia Game, not a martial arts game.

The background chosen is Spring and Autumn.

An era of controversy among hundreds of schools of thought.

Type?

Of course, it was the type of game he had always wanted to make when he started making games.

“Shenmu…”

While repeating the name of the game in his mouth, Jester directly held a piece of paper full of himself into a ball, and threw it into the trash can.

All he wants to do is a game like Shenmue.

Of course, Shenmue chose a modern background, while Jester chose an ancient background.

It was also his favorite Spring and Autumn Period, when a hundred schools of thought contend, heroes gathered, heroes violated the ban with martial arts, and the era when the heroes of Yan and Zhao were generous and tragic. In the future, when choosing a sequel, they could also choose the Warring States Period as the background. This was really great.

"The current function is impossible to complete a game like Shenmue, and it may not even be known whether the next generation of consoles can be completed."

Jester carefully recalled the information he remembered about "Shenmu" in his mind. Because he was a fan of "Shenmu", he remembered it clearly.

This game is a very, very ambitious work that Yu Suzuki proposed to redefine the rules of the game world in the mid-1990s. Later, in the memoir of a senior executive at Sega, he talked about the scene when Yu Suzuki proposed this plan at a senior meeting at a senior executive.

At that time, this plan was called the Barkley plan by Yu Suzuki. In order to launch this plan, he first recruited professional architectural designers, Hollywood film staff and geniuses in the Japanese animation industry. Even Shenmu's name came from the name of Mu and the heroine Sha. It can be said that this is not only an unprecedented plan, but also Suzuki's understanding of the game.

His most dreamy game.

The investment amount of the game was very huge. In that era, Shenmue 1's investment reached 70 million US dollars, which was the Guinness record at that time, and this record lasted for a long time. After many years, GTA4, one of the successors of the game style pioneered by Shenmue, broke this investment record.

If you don’t understand what the concept of 70 million US dollars is, you can make a comparison.

The development funds for Wizard 3 are only 35 million US dollars.

The 35 million US dollars of Wizard 3 were in 2015, while the 70 million US dollars of Shenmue series were in the mid-to-late 1990s.

Although Shenmue was launched during the Sega Saturn period, because this game is too large and the required functions are too terrible, it was not until the Sega DC was completed.

Unfortunately, because the design concept is too advanced, and Sega DC has too much disadvantage when fighting PS2, even if there is a super masterpiece like Shenmue, it will inevitably end up losing. You should know that the new monthly works logged on to DC at that time were only a fraction of the PS2.

In the memoir of the senior Sega executive that Jester had read, he was emotionally recalling the scene when Yu Suzuki proposed to start the "Shenmu" project.
Chapter completed!