Samsung is still far from the huge empire that will cover the entire South Korea in the future.

Now, they have just recovered from the "Han Fei Incident" that almost caused them to collapse more than ten years ago. This incident that year made the grand cause Lee Byung-chung build with half his life in an instant. And even in South Korea, they are far inferior to the Hyundai Group, which is at its peak at this time.

The bribery fund that Samsung was criticized in later generations was officially established because of this incident, because Samsung, which pursued the separation of officials and businessmen, was almost finished due to political pressure.

This is a bloody lesson.

Samsung Electronics, the pillar of Samsung, has only been established for fifteen years in the future, and even the name of Samsung Electronics was just established in February this year.

Moreover, Lee Kun-hee's current successor is not stable, and there is still a prince rebellion inside Samsung at this time.

Although Lee Byung-chul's will has been confirmed to be replaced by Lee Kun-hee, the problem is that he is not the eldest son, nor even the second son. In a country where Confucian culture is prevalent, it is incomprehensible to prevent the eldest son from taking over when his eldest son is alive.

It will inevitably arouse opposition.

Therefore, when his second brother Lee Changxi provoked the prince's rebellion, Lee Byung-chul was imprisoned by family law. In order to clear the obstacles for his chosen successor, his father wanted to detain Lee Kun-hee's eldest brother Lee Mong-hee in a mental hospital under the name of suffering from paranoia. However, Lee Mong-hee fought to the death and the strong guarantee of the three-star veteran, so the matter was abandoned. However, the fourteen-year dispute over the inheritance rights between the two brothers began.

Lee Kun-hee's brother Lee Meng-hee is the eldest son. With the support of some old ministers in the company, he has long been eyeing the position of Samsung's successor.

And Lee Kun-hee also knows this.

Samsung Electronics was established under his strong advocacy. He believes that Samsung's future direction is consumer electronics. However, Samsung Electronics is now just an ordinary home appliance factory. Before the 1980s, it could only make meager profits by exporting OEM black and white TV series to some backward countries in South America. The plan to merge Samsung Electronics and Samsung Semiconductor that Lee Kun-hee most wanted to complete was also impossible to carry out under the obstruction of his elder brother.

So, Lee Kun-hee finally disagreed with the public two years ago. With his father's acquiescence, Samsung Electronics, which he controlled, introduced South Korea's first DRAM production line. After a whole year of research and development, it finally produced South Korea's first 64K DRAM chip.

DRAM is the abbreviation of dynamic random access memory, which is what we often call memory.

However, the absolute ruler of the world memory market is Japan. Japanese companies almost control more than 90% of the world memory market. Back then, they beat European and American manufacturers with low prices. However, when Lee Kun-hee wanted to use the same method to fight against the Japanese, she found that the products made by both Asian companies were acceptable to Japan, but they were disdainful of their Korean manufacturing.

"South Korea? Can the backward countries that can only copy and produce advanced semiconductor chips?"

This is the most common thing Lee Kun-hee heard when he was developing the market in Europe and the United States. Almost all European and American companies have very distrustful of their products. Even though he brought the samples they produced, even if their prices were one quarter lower than those of the Japanese, those European and American companies still didn't even look at them, just a light sentence.

"Our company level will never use Korean products." Because Korean manufacturing in this era is basically synonymous with inferior, counterfeit and counterfeit products.

This naked contempt made Lee Kun-hee, who was originally ambitious to come to the United States to open up the market, feel the humiliation that his father was searched for two hours on the boat because he was a North Korean. His father was a slave to the country, but now, it is just because they are Korean companies.

This sense of humiliation is indescribable to Lee Kun-hee.

Jester doesn't know much about this history. He just read Samsung's development history very briefly. He also knows that Samsung has been essentially different from many Korean companies since its inception. Whether it is Lee Byung-chul, the current Samsung powerhouse, or Lee Kun-hee, who will build Samsung from an unknown company to a behemoth in the future, their requirements for their products have always been extremely high on quality.

This is the case from the first textile to the first sugar making.

Jester even remembers a report about Lee Kun-hee that he has read.

It was around the early 1990s, and Samsung had just entered the mobile phone industry. At that time, one of their mobile phones was complained by users. Lee Kun-hee attached great importance to it and went to see this batch of mobile phones in person. Unexpectedly, all products of this mobile phone had the same problem. After much thought, Lee Kun-hee ordered the inventory of such mobile phones worth 50 million US dollars to be destroyed.

Jester admires this strict quality requirement.

Lee Kun-hee looked at Jester, who was frowning and silently, with some anxiety. As time went by, the look of expectation on his face became less and less clear. This was not the first time he had met. He thought this time would be the same as before, and he would get a reply like other manufacturers.

“We won’t use Korean products.”

Lee Kun-hee insisted on letting Samsung Electronics cross the production line of Samsung Semiconductor investing in DRAM. If he fails to sell the new products he has invested in in recent years, he will definitely be impeached by his brother within Samsung. Although he has a father as his backer, it is not enough to really take charge of Samsung's huge company, only a backer is not enough.

It also requires sufficient prestige.

Without prestige, you cannot lead a company of this level.

And failure does not bring about the slightest prestige.

Finally, Jester said the sentence Lee Kun-hee wanted to hear the most.

"Do you have samples?" Jester said very calmly. He chose to believe Lee Kun-hee once when he knew Samsung in the future, but the samples still have to be looked at. After all, Samsung's semiconductor industry is just starting out, and he doesn't know how good their product level is.

Jester's unexpected words surprised Lee Kun-hee. He would have thought he could hear the other party's refusal.

Although Jester's company is just a small company, this is the first or even the only contract that Lee Kun-hee may sign in for Samsung Electronics' RAM in the United States this time.

A good start is much better than gaining nothing, and Lee Kun-hee can only comfort herself like this.

It can be seen that Lee Kun-hee's expression was a little excited. He even took the initiative to hold Jester's hand again and said quickly: "Yes, we all carry samples of our products with us, and we can guarantee that the quality of our formal products will definitely not be inferior to the samples."

"Then..." Jester pulled out his hand from Lee Kun-hee's hand without a trace and continued to ask, "How much cheaper can you at least be compared to the same product from Japanese manufacturers?"

Hearing Jester's question, Lee Kun-hee's face became serious. He said seriously: "Mr. Lee, it can be one-fifth lower. Our price is already very sincere."

"I know your prices are very sincere." Jace nodded. He knew that it was a very conscientious price to be one-fifth cheaper than Japanese products. If the quality was similar to that of Japanese products, or even slightly worse, Samsung would only earn some hard-earned money to squeeze workers.

But Jester continued in a very plain tone: "What if I wanted at least 10 million pieces of 32KB of memory? What is the lowest price you can give?"

"32K..." When he heard Jester say that he wanted 32KB of memory, Lee Kun-hee was a little disappointed, but when he heard the number ten million, his mouth couldn't help but widen.

This number is really amazing.

His breath suddenly became heavy, and his expression became extremely shocked. He almost confirmed to Jester again in a stuttering tone: "It's really... it's really ten million pieces?"

Jester shrugged his shoulders indifferently, and repeated what he had just said in his extremely calm tone: "It's at least ten million pieces."

"Mr. Lee." This time, Lee Kun-hee did not answer directly, but calmed down his mood first. He was a little confused whether the other party was telling the truth or lies that deceived him. After all, ten million movies were really amazing.

This means that the other party has to manufacture at least 10 million game consoles, but the market in the United States is so big. The Atari 2600 sold for so many years but only sold less than 2,000W units. Even the extremely popular FC sold in Japan now has only sold more than one million units. Even Hiroshi Yamauchi, who dared to make ends meet, only dared to place three million PPU orders from Ricoh.

And the young man in front of him dared to speak directly and ask for ten million pieces?

It's too bold to do it.

Thinking of this, Lee Kun-hee's face became a little ugly. He looked at Jester with a stern face, and even said in anger: "Please don't joke."

"Haha." Jester smiled indifferently. He picked up a glass of champagne and took a sip, and then said to Lee Kun-hee, "I'm not kidding. This is not a specific place to talk about this. I don't know if President Lee Kun-hee is interested in going to Costa Mesa tomorrow and bring your samples. If your samples are really suitable, then I can sign an intentional contract with you immediately, but your prices must also satisfy us."

Lee Kun-hee is Samsung's vice president at this time, so it's not wrong for Jester to call him president.

Jester's current questioning of the other party is worth noting. In history, it only released 40 million units, and FC/NES sold a total of 60 million units. The sales of 10 million game consoles may be an incredible number in the eyes of these people today. In a few years, this will be just a sales volume of less than two years.

Times are about to change.

"Okay." Lee Kun-hee gritted her teeth when she heard Jester's words and said in a decisive tone. "Although the final price still needs to be decided by my father, if Mr. Lee's company really wants an order of at least 10 million pieces, I can guarantee that the unit price of each piece can be one quarter lower than the price of Japanese manufacturers, which is almost the lowest price we can offer."

"Then let's talk about the specific matter tomorrow." Jester stretched out his hand to Lee Kun-hee.

"Sure." Lee Kun-hee also held Jester's hands together. He still hasn't completely believed Jester's words.

When leaving, Lee Kun-hee still said something before but stopped.

"Mr. Li, I shouldn't have said these words from my standpoint, but I still can't help but be curious... Are you really optimistic about the electronic game market? You should know that tens of millions of pieces of memory are extremely expensive, even with cheap 32K memory."

A bright smile appeared on Jester's face again. He looked at Lee Kun-hee, who was still shocked on his face, and continued to say something that surprised him even more.

"Ten million pieces of 32KB memory are just the first agreement between us. As for your opinion on the prospects of the electronic game industry, I can tell you without a doubt that I invest tens of millions of dollars in purchasing your memory is not to solve the crisis for you. The future of electronic games is bright and destined to be brilliant. I have extremely confirmed this. Moreover, I also have the intention to purchase your 64KB memory and 16KB and 8KB memory. We can talk about the specifics tomorrow."

"I admire your courage." After hearing this, Lee Kun-hee was silent for a few seconds, and suddenly said this.

When Lee Kun-hee left, Carly Terry, who had been watching Jester and Lee Kun-hee negotiated, suddenly asked, and her tone also had a sense of shock that could not be concealed.

"You really have such a good idea of ​​the future of video games?"

"Of course, of course I am extremely optimistic about electronic games." Jester looked at the CEO of his distribution company seriously, without any hesitation, and said almost decisively.

Hearing Jester's reply, Carly became silent. She frowned and the glass of champagne in her hand kept shaking, as if she was thinking about something.

"madman."

Finally, a smile suddenly appeared on her face, and she glanced at Jester who was staring at her, and spit out a simple word.

In her eyes, Jester's words just now were a lunatic.

"Madman?" Jester took another sip of the champagne in his hand, repeated the word in an undeniable tone, and then smiled faintly.

"Maybe."

PS1: Please recommend votes!!

PS2: Many people say that I am licking the great man. Since I mentioned Samsung in this chapter, I might as well talk about a Samsung example.

When Samsung just introduced the DRAM production line and developed 64K DRAM, it was almost zero in semiconductors. In order to gain talent, Lee Kun-hee went to the United States under the instructions of her father. She visited Chen Daji, who was working in Intel at that time, and gave up on the holidays. She was right and moved by her emotions. She gave up her job in Intel and returned to South Korea and helped Samsung complete the research and development of 64K RAM in a short time. Chen Daji later became one of the co-CEOs of Samsung Electronics, and was called Mr. DRAM.
Chapter completed!