The head of marketing department of Sega North American Branch was such a major industry news on Jester's desk at the first time.

After announcing the release period of dreambox2, he was very concerned about Sega's response. He absolutely did not believe in Shizuo Nakayama. In the world in his memory, those who were called "Contra" would just wait for death without making any changes.

Everyone knows that Sega has not opened up the Japanese market now. It seems that the Japanese are far less accepting of sixteen-digit phones than Americans. Sega was able to be very successful when it was released in the United States. Even during the American shopping season between Christmas and New Year's Day, sales steadily weighed on the head of Mars Entertainment's D console. The sales in Japan can only be said to be average. The most popular console in Japan is the Nintendo's FC that is obviously lagging behind the times. Even if it is a dreambox of Mars Entertainment, their MD is in no way out. After all, it is a game console that has just been released for several years. It has no meaning in this regard, but even compared with the monthly sales volume, it does not have much advantage.

Now Nintendo's new sixteen consoles are about to be released, and Sony's new console, which is well-known in Japan's electronics, is also indispensable for Mars Entertainment's dreambox2. As for the current Japanese form, it is becoming increasingly unfavorable for Sega. It's not their fault. Their home console games have a strong arcade style, and this hard-core style has always been Sega's feature.

But the biggest problem is that this style of games can be very successful in arcades, but in the eyes of Japanese home computer gamers, they do not particularly like this game style.

On the contrary, American players love this style of games very much.

However, American players love Mars Entertainment games more.

Jester looked at the information about Kusuo Koguchi in his hand, but he was not thinking about this at all. There was not much available information available on this information. It can even be said that there was basically no. His intelligence personnel didn't know why Shirooka Nakayama arranged such a person to be the head of the marketing department of Sega North America. Judging from this resume called Kusuo Koguchi, he was just the second person in charge of the am3 development team before, and the am3 development team was the core of the Sega game development team. In addition to being the head of the game development team, Yu Suzuki's most important position is to serve as the leader of the am3 development team.

Judging from Xiaoguchi's resume, after graduating from university, he joined Sega in 1984 and entered the game development department as soon as possible. He has been working in the game development department since then. During this period, no information could show that he had any special talents in administrative management. However, such a person who seemed to be a complete R&D talent was sent to the United States to take on such an important position in such a special period.

This is completely unreasonable.

This is the comment of the investigator of the report that Jester was holding at this time, but Jester didn't care much about this comment, because he was very familiar with the name Kusuo Koguchi. It can even be said that as long as he knew something about Sega in later generations, it would be impossible that he had never heard of this name.

After the retirement of Sega's most influential president, Shika Shika, retired, Sega has always been in the loss of his eyes.

In fact, this is a big reason why Sega entered this situation, including the reason why she blindly developed new technologies in order to forcibly develop new consoles. Even after Sega announced her withdrawal from the game console market, Sega was still hard to return. After experiencing the return of the Akiichiro to Okawa Kokawa, Sega went from Hideki Okamura to Tetsuya Kaorama, Sega's high-level revolving like a revolving lantern, but the losses continued and there was a tendency to become more and more intense. At most, Sega's losses were even as high as more than 200 billion yen.

Under such huge losses, no company's head can stay for a long time, especially when Sega was still a listed company, they were responsible for their shareholders.

It was in such embarrassment and difficulty that Kusuo Koguchi took office immediately.

Facts have proved that this pure scientific researcher who was born as a research and development technician and held technical positions for a long time, unexpectedly took on the people of Reviving Sega. Just one year after he served as President of Sega, Sega turned losses into profits from a huge loss of 200 billion yen for five consecutive years, and its turnover in that year was as high as 190 billion yen.

Such a person who is extremely sensitive to business information and has a very strong wit has served as Sega's North American marketing department director. How could Jester not worry?

Jester was thinking about the methods that Koguchi Kuroo used to use during the Sega revival. However, at that time, Sega had already launched the competition for the home computer market and focused on game development. At that time, during the period of Shizuo Nakayama, Sega's strategy for their internal R&D team was very similar to Jester's independent studio strategy.

Shirao Nakayama also used an independent company to manage Sega's development team at its own expense. In the late period of Shirao Nakayama's reign, Sega had seven large game R&D subsidiaries, and even these seven game development companies. In terms of racing games that Sega is best at, they actually had an independent brand, which caused extremely waste of R&D resources.

Originally, this was not a problem when I had a platform, but when I no longer had the platform advantages, I was seeking death.

Therefore, Kuoyuki Koguchi made an amazing decision, which was to cancel all these seven subsidiaries, then concentrate all R&D personnel at the headquarters, and then regroup according to R&D expertise, and concentrate on developing games. This is what Kuoyuki Koguchi believes that the most valuable resource for Sega after the entire game console platform is gone.

That's not counting. At that time, Kusuo Koguchi used his determination to cut off hundreds of poor management, causing losses to the amusement halls that accounted for more than one-third of Sega's revenue.

Although this move has caused Sega's annual revenue to drop sharply, it has enabled Sega to turn losses into profits.

From these cases, Jester analyzed the character of Koguchi, characteristics and style of dealing with people, and predicted what measures the other party might take in the next sales war. Jester didn't think about it for a long time. He actually thought about it and brought him into it. If he changed to Sega's position now, how should he deal with the Thunder Storm that was about to come.

There is only one conclusion that was drawn.

That is to reduce the price of the game console. Jester believes that Nintendo will not do such things, because they have never done this even in the most difficult things in history. Except when they first entered the game industry, Sega did this in his original history to compete with Nintendo for market share.

However, their price reduction is still relatively low. Even if they sell at a loss, the time will not be long. They just use it as a means of promotion rather than as normal.

Sony is the one who really implements this policy of losing money to sell hardware to the end.

In order to fight against Sony's policy, Sega had to do this, which also caused Sega to suffer losses in the later period of the Shika Shiga in Shika's period.

In addition, Sony's magic machine p2 at that time was almost unifying the world with a sweeping force, and there was no chance for Sega to make a profit. Later, after Nakayama retired, the situation worsened.

"Selling hosts at a lower price is cheaper than themselves. This is their only way and the best way."

Jester made his own judgment.

But how much can Sega reduce the host? To reduce it to a very small profit or to directly lose money to buy the host? These Jesters have not made a judgment for a while, but this incident did remind him that Sony used to sell hardware to promote hosts by selling hardware, but now Sony must have done this method again. They were originally from electrical appliances, so of course they are extremely familiar with this method.

The problem is that this plan looks extremely vulgar, but it has no disadvantages.

Because this plan is for itself, as long as it has enough funds to support it, others will not have the slightest ability to fight back against their plan. The only way is to use the same method to fight back. The market cuts its throat and bleeds it, and it depends on who can't hold on first. This is not to compare who is stronger, but to compare whose family background is thicker.

At that time, Sega fell into Sony's plan, and they didn't think about it at that time. How could their family background be comparable to Sony, which is rich and powerful?

But then again, if you don’t do this, you’ll be watching your market be eaten away.

It's a dilemma.

Jester sighed. Although he guessed that Sega would do next, it was the same for him - a dilemma. Now there are two ways in front of him. One is that Sega is led by his nose. They lose money and they must lose money. The second is that Nintendo's attitude towards game console hardware, which he likes the most.

You will definitely not lose money to sell the host.

However, if the original set price continues to be maintained and the host will never lose money, it will be equivalent to giving up part of the market.
Chapter completed!