Nintendo's trial sale date is February 7th, and it is located in New York.

Originally, Jester planned to hold a trial sale in New York on the same day. However, the flagship experience store in New York was ready a month ago, so it was not useless. However, after receiving news from Japan, his first batch of 500,000 new consoles would not arrive in the United States within a week, and he could only give up this initial plan.

However, in order not to make the Nintendo family's trial sale attracted attention on February 7th, and to be as disgusting as possible, Jester did his old tricks when he first sold arcades.

Pre-sale.

However, this pre-sale is different from when he sold arcades before. Jester started playing a new trick this time.

He first revealed through various media that the first batch of trial-selling dreamboxes were limited in stock, with only 500,000 units. After this trial sale, more dreamboxes will not be sold before they are officially released. The trial sale time was set in the early morning of February 15th, with only two trial sales locations, Los Angeles and New York. After the official sale, the United States and the United States were divided equally, with 250,000 units each.

At the same time, Jester also prepared a small trick for the trial sale of Dreambox. On February 7th, the day Nintendo's game console renamed Nes after the CES exhibition, the Dreambox trial sale invitation was officially launched at two flagship experience stores in Los Angeles and New York, with a price of 120 US dollars. Only with this invitation can you buy the officially trial sale dreambox on February 15th, and the buyer will also get a lottery opportunity, and all games released on the same day may be drawn.

Of course, the price of this invitation is included in the selling price of Dreambox. Those who hold this invitation only need to pay the difference and get the spot stock during the trial sale.

The price of dreambox is $220, which is slightly more expensive than the $199 for Nes. However, considering that Dreambox's functions are indeed completely beyond Nes, and the first games, especially those that have long relied on the attractiveness of arcade-known games, players did not complain much. In their eyes, it is natural that Mars Entertainment sells more expensive than Nintendo.

Just like Sony's Walkman is of course more expensive than similar products from other companies.

This is also the effect that Jester hopes to achieve most. Let his company become a benchmark in an industry. When people talk about electronic games, they will naturally think of Mars Entertainment.

Although Jester sells more expensive than Nintendo, it is really not bad-hearted than Nintendo. You should know that its configuration is much higher than FC/nes, especially its dual-PPU architecture, and the memory is several times that of Nes, but these two items. The cost is much higher. Even if it is twenty dollars more expensive than Nes, the profit of each machine is not even higher than FC/nes.

This is also a helpless thing, because Nintendo's machine has been mass-produced for more than a year. Therefore, the cost has been greatly reduced by quantity.

In Jester's memory, on Christmas 1988, Sega's classic game console, also the world's first 16-bit game console, was sold in the United States for more than 230 US dollars. At the same time, in order to compete with Sega, Nintendo actually lowered the price of Nes to 79 US dollars.

Of course, although this is a Christmas promotion, it is related to the fact that the cost of hardware will inevitably decrease in three years. However, according to Nintendo's style of selling hardware without losing money, it can also be concluded that at that time, the cost of NES may not cost fifty dollars, or even forty dollars.

Even if the production cost is not as cheap as three years later, according to Jester's estimate, it will definitely not exceed 80 US dollars, while the OEM he was looking for in Japan is about one hundred US dollars.

The cost difference of twenty dollars is a very high number for an electronic product that only sells for more than two hundred dollars.

However, Jester is not in a hurry. His high cost is because he has just started production and has not relied on large quantities after industrialization to large quantities to significantly reduce production costs. More importantly, a large part of the cost is labor. When his production base is built in the mainland, the cost reduced by labor will be an astronomical figure that Nintendo dares not even think about.

At that time, it was almost time to enter the Japanese market by itself.

Before Nintendo pre-sale, in order to weaken its previous negative image, Arakawa Miya made a lot of efforts.

For example, first donated five million dollars of supplies to the Great Famine in Africa, which had just attracted great international attention, then donated one million dollars to a certain disease foundation, and then donated hundreds of thousands of dollars in books and equipment to several public middle schools near New York... The scattered seven or eight million dollars of money was donated, which still won a lot of reputation for Nintendo.

On February 7th, whether it is Arakawa, Yamauchi Hiroshi, who is thousands of miles away, or Jester, who has already flown to New York to take charge, they all attach great importance to it.

Because this day is the first day of Nes trial sale, for Nintendo, it is also their first battle to guide North America. Although even the trial sale results are not ideal, it will not allow them to change the American strategy that is absolutely impossible to change, but no one wants to get such failure.

For Jester, this is even more so. He started to make arrangements for Nintendo since the CES Show. Even if there is no spot, even if he wants to do such a pre-sale that can only make gimmicks, he has to do it with Nintendo, just to gain an absolute advantage at the beginning of this eight-player battle and completely suppress Nintendo's sharpness.

Jester knew that many Nintendo employees who had been cheated by him were holding their breath. They lost the previous show and public opinion, and they must have wanted to find them back in the next match.

This time, the pre-sale invitation letter was specially designed by Professors from Yale University's School of Art. They used simulated parchment paper, and the fonts were written in gorgeous fancy styles. The paper was made with their company's ps software for aging. The envelope was also made in a medieval style, and the seal was also made with beeswax seals. The beeswax also had the logo of Mars entertainment.

But from the appearance, especially for players who love electronic games, this invitation with a simple style is of great collection value.

It is also enough to reflect Jester's sincerity.

However, Nintendo is not fuel-efficient. Since the CES exhibition, Arakawa has spared no expense to advertise in various media. The focus of the publicity is the many peripherals that Dreambox does not have yet, especially the light gun.

To be precise, Nes' light gun is still a bit attractive. This kind of peripheral is very new to Americans today. After the trial sale was officially started at 8 o'clock, there were a large number of players who had watched Nintendo's advertisements and were interested in it. Moreover, the game quality of Nintendo and its software manufacturers is indeed excellent, so many people bought one after experiencing it. This kind of purchase can easily form a blind obedience effect. When people who are interested in buying see someone rushing to buy, they will blind obedience purchases at the same time. So in the first hour, Nes successfully sold an astonishing 1,500 units!

After receiving this news, Jester also sighed. He had made so many preparations before and specially carried out pre-sales today in order to suppress Nes' sales as much as possible at the beginning. Although he achieved some results, seeing that so many people still bought Nes, Jester instinctively felt a little depressed.

However, when he saw the long queue in front of his New York flagship store, he slightly relieved his unhappiness at this moment.

"I hope it will be a great success." Jester could only comfort himself like this. No matter how much preparation he had made before, he would feel nervous when he was really doing it. Moreover, Nintendo's first hour data did put a lot of pressure on him.

The release time of the dreambox trial invitation was set at 9:00 am on February 7th, which is one hour after Nes' official trial. When Jester received the general sales data about Nes's in the first hour, the release of his invitation officially began.

Azshara Newmoon is a college student who came from Georgia night and attended Georgia Tech University, one of the top three American Technological University. She is like a girl studying mechanical engineering. She also has completely different interests and hobbies from other girls. According to her friends, she is more like a boy.

And electronic games are Azshara's favorite since childhood.

She has also experienced the Atari impact and once angrily burned her Atari game console into a ball of black garbage, but her love for electronic games has never weakened.

One night last year, at a party organized by her classmates, during a chat, she heard for the first time that many people were talking about a newly released arcade game. She still remembers the obsession in her eyes when her male classmates talked about the game called "American Cubes".

This also made her feel a little curious about this game with a strange name for the first time.

The day after the party, she went to an arcade hall near her school and played the game for the first time.

As an Azshara, who grew up playing classic games such as "pong", "Little Bee", "pac-man" and so on, was deeply attracted by this extremely exquisite building block game designed by the game as soon as she got started. This simple game is just a random combination of seven building blocks of different shapes composed of four small blocks, which actually has infinite charm.
Chapter completed!