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Chapter 670 Sony Can't Sit Still

Boss Huang didn't know that at this time, someone was already thinking about making him a son-in-law of someone else's family. We, Boss Huang, couldn't bear the routine of such a son-in-law article.

In the next few days, Yu-Gi-Oh's Blind Box Huahuang Reward continues, attracting a large number of rare Yu-Gi-Oh players every day to join in the fun, and even many players from other counties and cities, after hearing that

After there was such an interesting activity here, many people came over.

The number of blind box Huahuang Rewards sold every day has increased from two on the first day to about 10 per day. As a result, it is full every day and can be sold out in less than one morning.

However, Boss Huang no longer handles these matters personally, because he is currently negotiating intensively with Sony.

Talking about Sony’s negotiations, they started on the third day after Boss Huang attended the NDS press conference, and this time the negotiations were completely actively invited by the Sony Group.

The reason is naturally because the head of the Sony Group's entertainment department, Takeru Kuaragi, who is also known as the father of PS, saw the report written by Muto Games and saw his sworn statement in the article that Blizzard Games will soon be fully integrated.

Enter the Nintendo platform.

This really scared Kudoraki Ken.

In normal times, Blizzard is not something that Sony can take too seriously, but now Sony and Nintendo are fighting fiercely, especially when it comes to handheld consoles. If the PSP can win a big victory, then Nintendo will

Being completely ousted from its dominance, the entire console market will be dominated by Sony in the future.

Therefore, this battle must not be lost, and any factors that may lead to failure must be eliminated in advance.

Therefore, Ken Kugurashi immediately sent an invitation to Boss Huang, inviting him to visit Sony and then talk about some things in an instant.

So Boss Huang, accompanied by many relevant people, visited the entire Sony all morning. After fully understanding the glorious history of Sony, at the lunch banquet, Takeru Taoki said with great emotion, "Congratulations to Huang He."

Sir, we have reached a cooperation with Nintendo, and we will be competitors from now on!"

"It's finally here!" Boss Huang smiled slightly, and then said, "No, we haven't reached this point yet. We still don't know who is a friend and who is an opponent!"

"Souga!" A smile suddenly appeared on Kudu Liangmujian's face. "So, the rumor on the market is false!"

“I don’t know what the rumors are, but I did have a good meeting with President Iwata two days ago, and the two parties also reached a cooperation. I did say something to the reporter, and everything I said was the truth!

"Huang He said with a smile.

"That's it!" Jiu Liangmujian nodded, and after pondering for a while, he said, "In that case, I won't go around in circles with Mr. Huang. Our PS platform sincerely invites Blizzard Games and all its game master plans.

Then check into our PS console gaming platform!”

"I promise to give your company's games the best treatment, including free arrangements for professionals to help Blizzard games host program modifications, and an 80% share of the revenue after logging into the platform in the future."

"You take 80%, and we take 20%," Jiu Liangmujian said solemnly.

This condition is indeed quite good, because the PS platform itself has a bottom line of 37 points, and now it can give 28 points, which is quite good.

"Not enough!" Boss Huang said very simply, "Actually, someone has already offered me such an offer, but I just rejected it. Consoleization is actually a very dangerous thing, and it is very likely to lead to the collapse of a game's reputation.

."

"Furthermore, the main strength of Blizzard's games is on the PC side. Even if Sony uses the power of Sony to make it a console, the cooperation between the two forces may produce more bugs. For the future of Blizzard's games, this matter

I have to think about and make decisions carefully!" Boss Huang said.

"Mr. Huang, I told you, let's not talk in circles. If you have any demands, just say it directly. We can only talk about it after you say it!" Jiu Liangmujian said very sincerely.

"Okay!" Boss Huang nodded. "In that case, let me tell you straight. I want the IP authorization for all Sony's cultural products, including games, music, and movie-related products. All these cultural products, Jiangnan

All companies in the group can use it for free, this is my condition!"

"Wow!" There was a commotion at the scene. Except for a few employees brought by Boss Huang, all the Sony staff on site became agitated.

Some staff members even stood up and glared at our boss Huang. This condition was obviously unacceptable to them.

"Mr. Huang, we cannot accept your conditions. Do you know how many cultural products and IPs our Sony Group currently owns?" Jiu Liangmujian said while suppressing his anger.

Compared with Nintendo, Sony is a more terrifying king when it comes to copyright.

So purely in terms of game IP, Nintendo is definitely stronger than Sony.

But Sony is not just about games. Sony has a huge cultural industry, the most famous of which are Sony Music and Sony Pictures.

Among them, Sony Music has signed contracts with more than 400 singers from different countries around the world, including Jay Chou, Michael Jackson, Britney Spears, etc. Just by listening to their names, you can tell how popular singers they are all over the world.

Naturally, all of their music is in the hands of Sony. This is a huge music library of more than 500,000 pieces in total. Even if only 1% of the works are circulated, this is extremely terrifying.

Not to mention that Sony Pictures also owns famous movies such as Godzilla, Black Hawk Down, American Honey, Men in Black, Spider-Man, Resident Evil, and Terminator at this time.

The total library of these movies includes thousands of films.

Just because of the franchise of a Blizzard game, it is necessary to license such a huge IP resource to Jiangnan Group for free. Unless all the directors of Sony Group's board of directors are hit by a car in the head, it is absolutely impossible to agree to such conditions.

"Please don't get excited, of course I know that this condition is not enough, so I have a new condition here!" Boss Huang paused, and then said, "I called yesterday to ask, and as of today, then

In the first half of 2004, Sony Group imported a total of 22 million storage chips from Jiangnan Optoelectronics, and the total purchase contract reached US$500 million, right?"

"...I don't know the specific number." Ku Liangmujian was stunned for a moment, and then said.

Ken Yoshida really doesn't know, because as the head of the game department, he only knows how many Jiangnan memory chips are used in the game console. As for how many Jiangnan memory chips are used in the entire company, he doesn't know.

"It doesn't matter if you don't know. You can ask your board of directors later and you will know that what I said is true!" Huang He said. Everyone nodded involuntarily, and then basically believed what Boss Huang said.

After all, there is nothing to fake about this kind of thing. You can find out by going back to the head office to check the information. If you fake it here, you will only show yourself to be extremely stupid.

"11 million chips, 300 million U.S. dollars, is a lot of money. Then if I cut off all 200 million U.S. dollars and give Sony Group a 40% discount, Sony will only need to purchase these 11 million chips in the future.

If we spend US$100 million, can this business be negotiated?"

"You mean, you want to use the discount on the purchase of memory chips in exchange for Sony Group's IP authorization?" Jiu Liangmujian said in a deep voice, and he quickly understood what Huang He meant.

And if US$200 million is used to purchase these IP licenses, it doesn’t sound so unacceptable.

Especially after Boss Huang explained in detail his requirements for IP licensing and ensured that this license would not spread or be used to compete commercially with the Sony Group, this became even more exciting.

After all, Sony Group’s annual IP licensing business is currently about US$400 million, but this is based on purchases by tens of thousands of companies around the world.

If Jiangnan Group alone can spend US$200 million and increase its IP licensing business by 25% in an instant, then this seems to be acceptable.

After all, if the IP is just sitting there, it won't generate an extra penny, but 200 million US dollars is so delicious!

And this is only the data for half a year. Now the entire electronic product industry is becoming more and more prosperous. The demand for storage chips will only increase a lot in the second half of the year. This means that at least 200 million US dollars can be saved in the second half of the year. In one year, that is

400 million US dollars, this is even more profitable!

Afterwards, the two parties did not discuss any business matters at the banquet. After the meal, Boss Huang simply went back to the hotel to rest. However, the board of directors of Sony Group held an emergency meeting overnight to discuss how long it would take Ken Ryoki to lead the team this time.

News coming.

After the board meeting began, a completely one-sided situation quickly formed, that is, everyone supported the signing of this cooperation agreement.

The reason is simple, because 22 million chips are not all the chips Sony needs in a year.

According to estimates by the Sony Group, Sony will need to use a total of 320 million memory chips throughout 2004. After all, Sony only has one industry: the gaming industry. They also have MP4 production lines, MP3 production lines, digital camera production lines, and computer-related production lines.

, semiconductor-related production lines, and many other production lines related to electronic products. Even the memory chips themselves are produced by Sony. These products require memory chips to store data.

So why were only 11 million coins bought in the first half of the year? Less than 1/10 of the total?

This is naturally because Sony is also producing memory chips. It is impossible for them to leave their own memory chips unused and purchase all memory chips produced by other companies. Isn't this suicide?

However, Sony actually purchased 11 million Jiangnan Optoelectronics chips, but there is no way around it, because in order to maintain its brand competitiveness, Sony's high-end products must use high-end memory chips. But like this

Sony cannot produce chips itself, and the purchase price of Jiangnan chips is almost the same as the cost of producing its own chips. Therefore, for the sake of profit, Sony did not hesitate to purchase 11 million Jiangnan optoelectronic chips.
Chapter completed!
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