Under the careful teachings of Huang He, Qu Wei's little head melon finally realized a little.

"By the way, this light luxury brand can not be called Liu Yanqu Shui Caiwei, because this is a brand prepared for top -level high -end luxury goods, light luxury must be changed to a brand!" After finishing the theory

"How about, do you want to give our brand a name?"

"No ..." Qu Wei shook his head blankly. She came to the yellow crane. She originally wanted to make her own flowing song water into a popular brand. As a result, it turned into a light luxury brand.

Although she has accepted this sudden setting, you asked Qu Wei if he wanted to do it well, but there was no.

"Then just call Cai Wei. I think there is Wei in your name. You should like this name!" Our boss Huang is really overbearing, and even the names can help others think.

However, there is one to say that Qu Wei really likes the name Cai Wei. In fact, the brand when Liu Yanqu Shui Caiwei was originally called Cai Wei, but Cai Wei has been registered.

This brand is coming. It happens that she remembers that the poet named Leng Mo in the Tang Dynasty had the first poetry.

"

In fact, this poem is not good. The Tang Dynasty people don't look at it. You can't even find it in Baidu. Qu Wei saw in a small ancient book, but Qu Wei liked it very much.

Qu Wei especially loves the last sentence of this poem, "When the Wuling Qu Shui Caiwei", since the name Cai Wei cannot be taken, it is simply called Liu Yanqu Shui Caiwei.

I just never thought that the name that I once patted my head by myself is now going to become the world's top luxury brand. Instead, Caiwei has never heard of it.

"Cai Wei is really good, but unfortunately it can't be used, because it has been registered by others!" Qu Wei sighed.

"Give you!" As soon as Qu Wei's words fell, Huang He put a document in front of Qu Wei. Qu Wei bowed his head and looked at it.

Buy it.

"When did you buy it!" Qu Wei asked with this transfer agreement, and asked very excitedly.

"I bought it for a few months!" Huang He grabbed his head and laughed. "The boss of this trademark is an idiot. He actually took this trademark to make a catering. As a result, only one small shop was opened.

Time closed down, and then this trademark has not been moved. In a few years, it is estimated that it can be withdrawn directly. "

"But I was too lazy to wait. I gave him a piece of pieces and bought this trademark. But fortunately, when he bought this trademark, he was only used for catering. Although he applied for a full category, he only did it.

This item, so don't worry about the brand image of this trademark before it will cause our negative impact! "Huang He said.

"Thank you! Boss!" Qu Wei looked back at this dream trademark, hugged the yellow crane excitedly, and then started kissing directly.

This was startled with Huang Tai. Here is the mother -in -law's home, and it was Saturday. The two small ones stayed at home. The mother -in -law was there. Now the two of them just found a room to report the job. In case someone comes in

, Then you can't wash everything.

So Huang He quickly responded to Qu Wei, coaxing this spring -hearted little Nizi, and then said, "I actually got the trademark of Caiwei."

"In addition, I have bought all the four brands of these four brand trademarks in Liu Yan, Qu Shui, Caiwei, and sometimes these four brand trademarks.

It is the light luxury of the entire clothing category. In addition, the flowing can be used to make the light luxury of jewelry. Qu Shui makes perfumes and cosmetics light luxury.

"Now the main luxury categories in the world are covered with all brains. At the same time, the names of the four sub -brands are together, that is, the name of the top luxury brand when Liu Yicu Shui Caiwei.

Very, very excited, there is a kind of Transformers.

"The combination of the four light luxury brands is a top luxury brand. This concept is really praised. In the future, the higher we operate when we operate the Liuye Qu Shui Caiwei, then the four sub -brands will rise with the water."

"Similarly, the wind and water operated by the four sub -brands are known to be well known, so the value of the time when the rushing song water will rise.

All the benefits, the cow fork too tm! I admire my thoughts! "

"You don't know, among these four brands, Liu Yan and Qu Shui are okay. No one applies. We just apply for registration. But this single word trademark is not easy to get.

Other categories have also been applied for a lot. After all, this is time -related concept, and there are still many applicants! "

"Fortunately, these trademark manufacturers are not operating. As long as they spend money, they are basically willing to transfer. The only trouble is the brand of the watch brand. This time the watch has been operating for almost 40 years.

Bian is still a well -known brand. It costs tens of millions of dollars when you buy it. ""

"But this is not important. What is important is that the time watch has formed its own brand value and concept. It is a very headache to break the original brand image."

"Fortunately, my head is light, I think, no one stipulates, it must be a watch. In fact, Liu Yan also has a little bit of time, and it is higher."

"So I changed the categories of the two trademarks of Liu and Shi Shi, and used Liu Yan to make watches, and used to make jewelry. The brand did not apply at all in the jewelry category, so there is no previous impression.

It is convenient to fuck, I am really a genius! "Huang He boasted and boasted, and suddenly didn't pay attention, Qu Wei's face had changed.

"In other words, you didn't buy the trademark of Cai Wei for me at all. It was just for the layout of your own light luxury industry!" Qu Wei asked indifferently.

"Ahem, you can't say that!" Huang He knew that he had stabbed the woman's heart. Hey, the woman was like this, and he could be angry for some inexplicable reasons.

So the Huanghe then said that it was a textbook's speech. Cough, all took out the notes and wrote it down, and later used it.

I only heard Huang He Dao. "Indeed, this was just for the layout of our industry, but because of this, the cause and fate in it is more intriguing, is it?"

"I inadvertently moved, just to buy your favorite trademark. Is this not the doomed to God, tell us that these trademarks are ours, this is the will from God to us!"

"Really?" Women are like this. They can be angry for inexplicable reasons, or they can be happy for inexplicable reasons. For example, now, Qu Wei laughed like a fool, and became happy.

It even looked at the bed from time to time, it seemed to have to roll the sheets on the spot.

Huang He certainly rejected this dangerous behavior. At the same time, "slightly, do you know what we want to build our luxury brand, what is the biggest difficulty?"

"Don't know?" Qu Wei shook her head, her head had been stunned by Huang He, and she couldn't think about it.

"This is our Chinese brand!" Huang He said lightly.

"Although unwilling to admit it, compared to European brands like Dior and Chanel, we want to create light luxury is more difficult. Because foreign monks read the scriptures, the concept of Chinese people is still too foolish now.

Human things are good, foreigners' things are noble. As long as the name is stained with a foreign name, it seems to be able to sell thousands of dollars. "

"In this regard, we have the disadvantages, but this disadvantage is sometimes an advantage. Once we get up, it will become the only domestic luxury brand in China, which can monopolize a considerable part of the market."

"If you want to get up, the beginning of a brand is the most important, because the brand is difficult from the low -end to the high -end, but it is very easy to move from high -end to low -end. It is very easy to go from the low -end to the high -end, then it will definitely be absolutely absolutely absolutely

It's hard to fall down, do you know how to let a brand move from a low -end to a high -end? "Huang He asked again.

"I don't know!" Qu Wei continued to shake her head.

"It's simple. You just give it a bull fork's father and mother, that is, to find the designer for the brand, let the designer lead the brand to take off. The current light luxury brand abroad is basically this way!"

"Whether it is Dior, Chanel, or Versace, their brands have actually evolved by their founders' names, which fully illustrates the importance of designers to a light luxury brand!"

"So we want to find a designer who is a cow fork to be her father and mother!"

"Originally, this designer was best for you. Your current status can also be the main designer of Caiwei. This way, Cai Wei's brand will get up instantly, but the problem is that it will seriously affect the Liuye song.

The brand value of Shui Caiwei, this top luxury brand needs you to bind it alone. If you go to the master designer of the light luxury brand, the force of the time when the Liquan Quwei will fall off, so we will
Chapter completed!