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Chapter 327 Jiangnan Mall has two Achilles' heels Chapter 27-28]

[PS: I told you that this book is going to PK an important recommendation position, so you need to add even subscriptions. Because the author often updates for four times, the orders are very good, so I decided to start with this chapter, combine the two chapters, each chapter with 6,000 words until the PK is over and return to its original state.

So during this period, please help me with the poor pudding and add some orders to the pudding. Thank you everyone!]

"It's worthy of being Jiangnan Group. It's awesome. It opens 36 different categories in one go. Except for the house not being sold, they have to sell everything. It's awesome! It's awesome!" In a conference room, a middle-aged man smoked a cigarette and said with a sad face.

"Haha, for all the things, our two companies worked diligently to operate the book industry for a full year before they had the courage to enter the next classified sales business. As a result, Jiangnan was so awesome that they directly made the entire industry. Compared with others, we are living in the soil!" said a man.

"What can I do? Now there is a financial magazine, isn't it a clear assessment? It means that the total valuation of all companies under the Jiangnan Group has exceeded 2 billion US dollars, or 16 billion RMB. The three of us are packed together, and they are not even as small as others. Of course, it is impossible to expand rapidly to the entire industry like others. After all, this is the money issue. If we have so much money and such a strong backing, wouldn't we do better than Huang He, a person who doesn't understand e-commerce?" One man pressed the cigarette butt in his hand into the ashtray and said these sour words.

These three are the bosses of the current three e-commerce giants in China that I mentioned before, including Wang Juntao of 8848, Shao Yibo of eBay, and Li Guoqing of Dangdang.com.

After deeply feeling the sudden threat from Jiangnan Group, they quickly gathered together and held such a party to discuss how to deal with Jiangnan Group.

You know, this kind of scenario was absolutely impossible to see before. After all, in order to compete for the market, the three companies were about to come out, and it was impossible to gather at the same table for dinner.

As a result, as soon as the Jiangnan Group came forward, they immediately joined together. Sure enough, a powerful enemy can not only bring war, but also peace.

"Everyone, I think there is no need for everyone to be so pessimistic. Although Jiangnan Group has entered the game with strong force, this does not mean that they can win. Are there few examples of defeating more with less, and dying with strong force?" Li Guoqing said loudly, "I won't say anything else, let's give him the example of Jiangnan Group. Didn't their OO kill the QQ that had dominated the entire market before?"

"I remember when Jiangnan Group joined the market, it was still a company that was owed more than 100 million yuan. Didn't they do QQ the same way?"

"Don't you see that Jiangnan Group is so strong in other industries, but in e-commerce, they are just newcomers who don't know anything. They still have huge loopholes, and we can completely defeat them!" Li Guoqing said.

"Oh!" Hearing Li Guoqing's words, the other two immediately showed curious expressions and said, "Old Li, what do you think, where is this loophole?" Shao Yibo asked curiously.

"They have two huge loopholes now, one is in their Jiangnan Logistics!" Li Guoqing said with a smile, "Jiangnan Group has its own self-built logistics, and its service is quite good. It can actually achieve the results of delivering all within 72 hours in major cities across the country. This sounds very great, but this will also be a huge burden for Jiangnan Group."

"I have consulted relevant people from Shentong Express, which provide services to our company. They said that Jiangnan Express is completely losing money this time. The cost price of each order is above 8 yuan, and it will even exceed 10 yuan, while the price of their blind box is only ten yuan!"

"And Jiangnan Group does not charge any express delivery fees for this."

"It is obvious that Jiangnan Group is losing money and making a name for itself, trying to start from the express field to reflect a completely different service experience from us. But they forgot that it is easy to go from frugality to extravagance, but it is difficult to go from extravagance to frugality. If their customers experience this kind of door-to-door delivery service, then they will definitely require that all purchased items be provided with free express service in the future. The more orders they have in Jiangnan Group, the higher the express cost to pay. In the future, Jiangnan Group will be dragged to death by their express business sooner or later!" Li Guoqing's words made everyone nod.

That’s right, the free shipping service nationwide in this era is simply too luxurious and too expensive. Moreover, Jiangnan Group does not charge express delivery fees, so it’s not that it’s bleeding itself!

"What about the second weakness?" Wang Juntao asked.

"I'm not sure about the second weakness. I will have to wait until they officially open up all the businesses!" Li Guoqing glanced at his laptop, and then projected the picture of the laptop onto the large screen in the conference room.

"Oh, I remember they announced that they would open all categories of business at 10 am this morning!" Shao Yibo said lightly. Today is April 10th, which is the announcement of Jiangnan Group. In addition to the two original categories of blind boxes and Jiangnan commodity second-hand market, the other 36 new commercial categories are completely opened. This is also the reason why they chose to gather together today. They want to see at the same time what this Jiangnan Mall will look like after announcing its entry into 36 categories at the same time.

Soon, the bell rang at 10 o'clock in the morning, and Li Guoqing clicked to enter the web page of Jiangnan Mall. For the past 10 hours, Jiangnan Mall was in a state of maintenance and inaccessibility. I don't know if it could resume operations on time at 10 o'clock in the morning.

After all, for those who are Li Guoqing and others, it is not too normal for situations like extending maintenance. They are already completely accustomed to it.

However, this time, Jiangnan Group still continued their usual characteristics of amazing network service effects. It was said that it would be restored at 10 o'clock, and the entire Jiangnan Mall web page has been fully restored to operation.

The website style is still the same as the sky blue website style before, but the homepage of the website is no longer a pattern of various Jiangnan blind boxes that dominate the world.

So in the most conspicuous position on the homepage, there are still pictures of Jiangnan Blind Box’s own product, but there are also three recommendation boxes for other products.

In addition, if you pull down a little, you can see the options of 36 different categories neatly arranged on the left side of the page.

"Hey, you know, when you mention 12 rolls of toilet paper, the price of 5.9 yuan, is it expensive?" Shao Yibo's eyes immediately fell on the recommended products on the homepage.

This is a roll of paper nominated by Vader. There are 12 rolls in total, and the price is 5.9 yuan. Shao Yibo's first reaction when he looked at this product was whether the price of this thing was expensive!

Well, Shao Yibo has never bought a piece of paper by himself, so he has no idea whether the price is expensive or not, so he can ask the other two people for inquiries.

“…”

But what Shao Yibo didn't expect was that the other two were speechless. It seemed that no one knew what the price of this toilet paper that was 12 rolls of 5.9 yuan was.

Fortunately, Li Guoqing reacted quickly, so he directly said to the secretary beside him, "Go and find the cleaning lady in the company and ask her what the price of the paper you buy at home on weekdays!"

Well, the place where they gathered was at the Dangdang.com headquarters of Li Guoqing, where Jiraiya is all Dangdang.com employees.

Soon, Li Guoqing's secretary returned and whispered a few words in Li Guoqing's ear. Li Guoqing's face changed his expression. "The aunt from the company said that the price of buying 12-drawing paper in the supermarket is 9.9 yuan."

"It's a 4 yuan cheaper!" The other two people's faces changed. They were very clear about the shopping concepts of Chinese people... No, they should be said to be very clear about the shopping concepts of people all over the world, that is, just be cheap.

They will buy things wherever they are cheaper.

"Will your aunt buy a good brand of roll paper like Xinxiangyin? This Vader is just a small domestic factory, and they produce inferior roll paper!" Shao Yibo asked.

"Haha, she is a sweeping aunt who earns 600 yuan a month. Can she use the roll of paper that is printed on her heart at home?" Li Guoqing smiled bitterly and said, "And Vida is not a small brand. As far as I know, Vida is the best brand among domestic tissues now, and is also a sponsor of the Chinese women's volleyball team. It seems that the tissues produced are mainly exported to the United States. Although such brands are not as good as those of Xinxiangzhi, they are definitely not inferior cheap tissues!"

As he said that, Li Guoqing entered the word "roll paper" on the search button on the homepage, and then three search results popped up. The most expensive one was the Vida tissue on the homepage. In addition, there are two other roll paper brands, a 12 roll paper, which costs only 4 yuan and 9 yuan.

There is another one where the rolls are 6 rolls per piece, and the price is only 1 yuan, and you can buy 6 rolls of rolls for 1 yuan.

Of course, this tissue brand is a tissue brand that you have never heard of before. And just looking at the pictures, you feel a very inferior feeling, but this price makes everyone feel a huge temptation.

Anyway, it’s just toilet paper, not for eating, and the quality is a bit worse, so it doesn’t seem to matter.

"Let's take a look at other things!" Li Guoqing returned to the homepage and conducted a survey on the more than 20 products recommended on the homepage. Then he found that each of them was extremely beautiful, with one feature that was: cheap!

For example, headphones that cost 4 yuan each, slippers that cost 2 yuan each, luggage that costs 9 yuan each, socks that cost 20 yuan each, tea that costs 20 yuan each, and bicycles that cost 50 yuan each, they even saw a small refrigerator that costs 180 yuan each. These products that are simply unimaginable in daily life are all displayed in Jiangnan Mall.

The low price has washed away everyone's imagination.

"How did they do it? Audio-visual works are more than 40% cheaper than ours. This must be pirated, it must be pirated products!!" Shao Yibo of eBay said with some disobedience.

EBay and Dangdang both started out in books and video products, imitating Amazon's approach. So although he was not clear about how much a roll of paper towels costs, Shao Yibo was still very clear about how much any audio-visual product costs. After all, they mainly do this business.

However, after comparing the prices, Shao Yibo painfully discovered that among the two stores selling audio-visual products in Jiangnan Mall, the prices are almost 40% cheaper than their own prices. If they are in the market to compete, EBay will probably be beaten out of shit.

Compared to the disgrace of YiBay Shao Yibo, Li Guoqing observed all the information on the entire page very carefully. He also went directly to the store page and carefully read and understand some of the store information displayed on it, and suddenly a smile appeared on his face.

"As sure as I thought, Jiangnan Group made the second huge mistake!" Li Guoqing said with a smile.

"What's wrong?" the other two asked at the same time.

"Everyone, of course, there are almost all the products on my website, either operated by your own website, or invited those reputable and well-known physical stores to settle in. I'm right!" Li Guoqing asked.

"Of course!" Shao Yibo said without hesitation.

"But have you discovered that these merchandise stores in Jiangnan Mall have all kinds of names. For example, this store selling audio products is actually called Ultraman I Love."

"There is also the one who sells toilet paper just now, which is actually called Lao Zhang Department Store. Don't you think the names of these stores are very strange? Don't they look like names that can be taken out by a serious physical unit?"

After Li Guoqing said this, the other two immediately showed a thoughtful expression.

Yes, although most of the names of these stores in Jiangnan Mall are more formal and decent. However, there are also a few of them whose names are not normal styles, but funny and self-aware. This is definitely not a normal offline entity that can be taken out.

"And I also noticed that these stores have real addresses that reveal their shops online. But the locations of these addresses are very interesting, not in any street, shopping mall, or office building. Half of the addresses here are in various residential communities. Don't you think this is also very strange?" Li Guoqing continued.

"Old Li, what you mean is that many of the first batch of stores in Jiangnan Group do not have any commercial qualifications and are completely operated by individuals!" Shao Yibo asked in disbelief.

"Yes, that's it!" Li Guoqing nodded very simply and said, "Huang He is indeed a madman. In order to expand at the fastest speed, he actually did such a dangerous and lifeless thing."

"I felt something was wrong when I saw their advertisements for public recruitment of merchants, because there was a saying that any natural person, unit, or enterprise could apply for a store in their mall. Doesn't this mean that anyone who is casual can directly apply for settlement and become a merchant in Jiangnan Mall?"

"This madman!" Shao Yibo and Wang Juntao opened their mouths at the same time and said. In their opinion, Huang He's behavior was simply seeking death.

They are not stupid. When they first started an e-commerce website, they thought that anyone could open a store online.

But when they were about to actually implement this idea, they found that this was a matter of no executability and explosion of risk.

Because they are unable to determine whether these individuals who apply to open a store online have credibility, whether their products have quality, whether their shipment speed can be guaranteed, and they don’t even know whether these store owners have the goods.

If you ask such people to go up and open a store, if they sell a lot of goods at an extremely low price, then run away with all the money and don't ship the goods at all, or if they send some extremely inferior products.

So will these buyers who spend money but fail to get qualified products, if they can't find sellers, throw all their anger on the platform?

There are no need to have many such sellers. One out of 10 is enough to completely explode the entire platform.

Even if these platforms do not consider the anger of consumers, consumers will report it, and the relevant units will intervene after the report. After all, in China, public anger is a very terrifying thing. If anyone dares to offend public anger, even the king of heaven will be dragged down.

So after considering this danger, the three of them all refused the idea of ​​allowing individual merchants to enter directly, and instead cooperated with merchants with physical stores or various product management qualifications in reality, inviting them to open stores online and sell products online.

Those who are more courageous are, like Dangdang.com, while inviting these regular merchants to settle in, they adopt an inspection and certification system for some individual merchants with not so complete qualifications.

It is to send a special inspection team to conduct a comprehensive investigation of the applicant, confirm that the other party has resources for goods, sufficient funds in the account, and sufficient credibility in reality. It also collects a string of information about family and relatives. It is equivalent to the bank's loan investigation, and then the small number of merchants were issued permission to settle in, so as to ensure that the transactions on their own platform can proceed stably.

So when Jiangnan Mall announced its opening, they never thought that Jiangnan would let a large number of individual merchants settle in. It was not until Li Guoqing pointed out this and dug out the information of a large number of stores that they realized that Huang He was so bold and dared to do such a thing.

"Huh! No wonder these things are so cheap. I see that these stores sell all fake and shoddy products, or three-no products, so I can get such a cheap price. So that's it, I understand everything!" Wang Juntao laughed.

"Yes, it seems that there is no need for us to worry about anything. Huang He is so crazy. He is seeking death!" Shao Yibo's face showed a relaxed expression.

"Everyone, I think we can find a way to add some effort to the Jiangnan Group!" Wang Juntao said with a sinister smile. "We might as well spend some money on his Jiangnan Mall, not much, buy hundreds of copies. At that time, we only need to find more than a dozen counterfeit and shoddy products in it, and we can take advantage of him if he can't afford it!"

"Tsk tsk, Lao Wang, you are still so sinister!" Shao Yibo said with a smile, but did not refute this suggestion.

"No, I don't think it can be done like this!" Unexpectedly, Li Guoqing actually opposed it.

"What, Lao Li, are you still shameless?" Shao Yibo asked back.

"Of course I want the shamelessness, how can people not be shameless?" Li Guoqing sneered and said, "But I want the market, so I still have to do this, and reporting must be made. But we can't do it, we have to let others do it!"

"After all, Jiangnan Group is so huge now. Even if the Jiangnan Mall business is defeated by us, it will be insignificant damage to them. But we will bear Huang He's anger. You don't want a billionaire who is worth $1 billion every day to stare at us for trouble!"

"Then what do you think of this?" Wang Juntao asked.

"Simple, we can't help but ask others to do this!"

"But who is staring at Jiangnan Group for reporting if you have anything to do? Even fools can see that someone is tampering behind them. Isn't this a matter of taking off your pants and farting?"

"No, you forgot that there is a person who likes to fight counterfeits every day, staring at all kinds of fake products and not letting go, and turning counterfeiting into a business. If we ask someone to let him take action, no one will suspect that we are behind us." Li Guoqing showed a sinister smile on his face.

——————————

"Oh, it's Brother Xu. Why did Brother Xu think of calling me? How about we go have a drink tonight?"

"Oh, introduce me to business? What business? You can't say that. What I do is not a business, nor is it a business person. I am fighting counterfeiting for the sake of the people!"

"Well, I understand. There is also such a thing. I sell things behind the Internet and don't have any qualifications. Isn't this hiding behind the scenes to cheat people? I understand, I will definitely investigate, but you know, you have to buy a lot of this kind of thing at one time to see the trick. My funds are a bit insufficient..."

"Okay, no problem. I will do it immediately as soon as the money is received!" In the office of Beijing Dahai Business Consulting and Investigation Company, Wang Hai put down the phone in his hand, and a trace of gleam appeared in his eyes.

"Jiangnan Mall...the shopping platform under Jiangnan Group...the fire-fighting hero Huang He!" Wang Hai muttered these names with a smile on his face. "Huang He, if I peel off the face of you, the top rich man, the dignified fire-fighting hero, then the world can hear my name again!"

Wang Hai smiled and was full of energy and was about to go out to buy goods immediately. However, just now he was sold at the door, and he suddenly remembered that this seemed to be shopping on the Internet, so there was no need to buy things in reality.

But how did you buy this online shopping? He doesn’t know how to do it!
Chapter completed!
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