Chapter 1369 New ideas

"Everyone, I will first review myself to you here, that is a mistake I am making recently."

"I thought that when the opponent has no funds to subsidize, we can quickly and quickly occupy the entire market when we use the funds we have in our hands. But the facts prove that I was wrong. If the opponent still has enough funds, then subsidies are definitely not the right choice."

"I know, there has always been such a famous saying on the Internet, and that's what he said."

"The reason why trolls are invincible on the Internet is because they are good at using various languages ​​to pull their opponents' IQ to their own level, and then use their rich experience to defeat their opponents!"

"I don't know if the original words are said, but the general meaning is that. In terms of subsidies, our opponents have rich experience, but now we are going to compete with them in the fields they are good at. This is obviously a very stupid thing. So much so that our 10 billion funds consumed 5 billion out of thin air, which is a huge mistake I made."

"Fortunately, this mistake did not last long, and I also realized it, and now is the time for us to correct it." Zhao Yao said to all the executives present calmly, "I announce that we are not afraid of having to make three changes next."

"The first one is to stop simple and crude subsidies. In addition to member subsidies, all existing subsidies will be cancelled and no subsidies will be given!"

"The second change is to invest 4 billion of the remaining 5 billion into the construction of our own service quality. Of these, 3 billion will be invested in the procurement of electric bicycles and the construction of electric bicycle supply stations. Now our riders basically still have their own vehicles. Most of them use their own electric bicycles and then carry a large takeaway box. This certainly helps us save a lot of costs, but this also leads to the delivery staff being very prone to various instability in the delivery process!"

"So I asked our purchasing department to immediately contact and communicate with domestic electric bicycle manufacturers, and asked them to design electric bicycles for takeout, and then purchase them in large quantities and deliver them to all our takeout riders!"

"As for what functions does this takeaway electric bicycle have, the operation department will give me a plan, but the following functions must be owned."

"The first is that the battery model of this takeaway special electric vehicle must be unified, and it has a battery lock and the function of quickly replacing the battery. It is required that the battery replacement time should not exceed 30 seconds at a time. At the same time, we need to build a new electric vehicle supply station in various major areas of the city, which can store a large number of electric vehicle batteries, so that our deliverymen can directly replace the battery, thus saving the time to charge the electric vehicle and spend more time on delivery."

"Secondly, this special electric car for takeaway must have a retractable and deployable awning. Our takeaway staff have a hard time and insist on delivering during heavy rainy days, so I think a canopy is very necessary for them."

"The second and most important point is that there must be a large takeaway box behind this special electric car for takeaway. The takeaway box and the electric bicycle are integrated and must be secured to ensure that no matter how bumpy the road is, there will be no possibility of the takeaway box shifting or even dumping!"

"Finally, this takeaway box must have insulation function. I am not referring to the kind of people who wrap a layer of quilt inside the takeaway box and tell me to keep it in. Instead, the takeaway box is directly connected to the battery of the electric car. At the same time, there is a heater inside the takeaway box, which uses this physical means to ensure the insulation effect of the takeaway box. My requirement is what temperature it is when the takeaway enters the takeaway box and what temperature must be when leaving the takeaway box."

"This is my specific requirements for such takeaway electric bicycles. I think these requirements are not difficult. If any manufacturer can meet our requirements as quickly as possible, it will be able to give him a huge order of up to 3 billion yuan."

"In addition to the procurement of electric special bicycles, there is another extremely important improvement, which is the improvement of the packaging of takeaway tableware. In order to save costs, all takeaway packaging and tableware were the responsibility of the store."

"Then we suffered a little loss this time. We managed this piece and the design department immediately designed a set of packed tableware for takeout. This set of packed tableware should be designed according to the characteristics of different products."

"The most typical example is the packaging tableware for noodles. One of the complaints I often see is that many users complain that when noodles are delivered to them, they are completely ruined because they have absorbed the soup."

"So we can design a special noodles packaging tableware. This packaging tableware is a bowl with two pieces in one piece. The bottom of the bowl is filled with boiling noodles soup. At the same time, a small bowl is placed on the mouth of the bowl. The small bowl contains the dried and cooked noodles."

"In this way, when the user eats noodles, he just needs to pour the noodles on the packed bowl into the soup in the bowl, and he can get a bowl of tangy, just like the noodles that have just been cooked out of the pot!"

"There are many similar designs, such as the barbecue that we have the most in our midnight snack orders. Customers often complain that the bamboo sticks used for barbecue will be pierced. If they accidentally grab their hands, they will easily get a blood hole in the bamboo sticks!"

"And barbecue often overflows a lot of grease and barbecue ingredients. These difficult-to-clean things will flow out from the holes pierced by bamboo sticks. If they don't notice and put the bag on their table, their main job will no longer be to enjoy this takeaway, but to find a way to remove the oil stains on the table."

"I remember seeing a complaint like this, saying that some customers like to eat barbecue on the bed. As a result, once accidentally, the exposed barbecue grease directly destroyed his mattress, forcing him to pay hundreds of dollars to buy a new mattress. Although I also think this matter is more about the customer's own problems, the barbecue bamboo sticks are easy to pierce, and the packaging bag problem must be taken seriously."

"So can we design a long strip of packaging boxes specially designed for barbecue so that these bamboo sticks can be easily and completely put into the entire packaging box without worrying about piercing the packaging bag?"

"I'm just giving two examples above. There must be many of the same pain points in the actual process. Companies like us who are hungry and not afraid of paying so much attention to customer service often ignore these problems, let alone those guys who just use subsidies to seize users. They have never tried to solve these problems, and now we have to solve these problems."

"What I'm talking about above is what 3 billion out of 4 billion should do. So what should the remaining 1 billion do?"

"We use it to establish a fund, a consumer health security fund, and at the same time we have to make a promise to the outside world that dares to compensate. So we have promised before that customers have any health problems after eating takeaway, and the treatment costs will be borne by our company first!"

"But this is just an empty statement after all, and many users do not have a practical experience with it."

"So we need to change the style of playing, how to play, just let the customer have a meal first and then pay!"

"We can introduce a new policy for all our member users, that is, all member users can order free food first and do not have to pay after a week of eating. Only then will you need to pay after making sure that this meal does not cause any physical discomfort after you finish it. However, a member user will have up to three benefits like this that you can eat first and then pay in a week."

"I know, many people think that my policy is too aggressive and are worried that there will be a large number of users who eat tycoon meals."

"I admit that there will definitely be a large number of tyrant meals at that time. This is why I have to spend 1 billion to establish this foundation, which is to pay for these tyrant meals. But our members need a Jiangnan Wallet account to register, and the Jiangnan Wallet account has long been bound to personal credit, so behind each of our member users is a customer with real credit."

"If a customer abandons his credit for three meals, then I think such losses are affordable. I believe that there will not be too many users who do not know the severity of the interests. 1 billion is enough to subsidize all losses in the middle."

"But in this way, this policy can perfectly shape the image of our hungry and not afraid of takeout. The most important thing is to make all users who are biased against takeout, believe that the takeout we are not afraid of delivering is healthy takeout."

"At this point, someone may ask, boss, this 5 billion has been spent 4 billion, and how can I spend 1 billion?"

"The answer is that these 1 billion yuan will still be used as subsidies, but the subsidies are no longer ordinary users, but our core member users. Through the facts in the past few days, we have found that most ordinary users actually follow the subsidies, so these users are actually bad users. We can give up these users appropriately or find ways to convert these users into our member users."

"So we need to strengthen subsidies for member users. Previously, this subsidy strategy was to give all users four subsidy coupons worth 5 yuan per month."

"I decided to add a new rule to member subsidies, that is, when users use 4 subsidy coupons of 5 yuan per month, they can unlock the monthly discount subsidy. At the beginning, it is 95% off, and after that, for every additional order, the discount will increase by 0.1 until the 20% off limit is capped."

"Of course, for a discount coupon like this, the maximum subsidy limit is 20 yuan."

Zhao Yao was full of confidence and expressed his new operation plan!
Chapter completed!