From the above actions, we can see that Jiangnan Group's marketing strategy is very simple, which is to market the state that the Tiantian terminal is very intimate and cannot be sold even if you have money, thereby enhancing the influence of the product and further stimulating the desire to buy.

This method is Xiaomi’s best trick, and now it has been used by Boss Huang.

Of course, this method has a very important feature, that is, the things are really beautiful, cost-effective, and really attractive.

So what else is more fragrant in the world than the 1999 RMB celestial terminal?

So, in the second batch of sales, the entire network began to sell out of stock while the marketing space terminal was sold out, and it kept telling everyone how powerful, cost-effective and

Crushing any other similar product in the world.

No, there is no similar product in the world in the terminal, and this is the only one.

The direct result of these marketing is that the prices of Tianshi Terminals have begun to soar on second-hand trading platforms such as Jiangnan Mall, Oriental Amazon, and Yibei.

The original price of a Tianshi terminal is 1,999 yuan or US$279. The price of a second-hand platform has risen to 4,000 yuan or US$500 per unit.

The entire network is full of arguments that if you can grab a celestial terminal on September 12, you can get rich directly if you change hands.

That's right, the second time the Tianzi Terminal was open to the entire network was September 12th. This time, the people who lined up online and offline to buy Tianzi Terminal were completely different from the last time.

.

During the first sale, the media once reported that a person was queuing up with a tent to the outlet, but this was just a lonely case. In fact, this was a tutor specially arranged by Boss Huang to accept an interview.

But the second time was different. At the entrance of many offline stores, there were people who brought tents to queue up a day in advance.

And there are quite a lot of people, and almost all media in the United States have photographed such fierce people.

This does not mean that the Tianzun terminal has a large fan base before it is released, but many people have found that selling a second-hand Tianzun can earn a net profit of at least $150 per unit.

Although the people queuing up can only buy with their own ID card, they can bring other people's ID card to help others purchase on behalf of others.

Each person can purchase up to two units.

In other words, a person queuing can buy up to three Tianshi, and once you get a second-hand platform, you will get a profit of US$450. Now most Americans earn only about two or three thousand dollars a month. Just queue for a day.

After getting $450, fools knew what to do with this money, so there were a lot of guys who came to queue up one or two days in advance.

After all, if you grab it online, you need to look at the speed of your hand, but if you buy offline, as long as you are at the forefront, you will definitely get a celestial world.

It was slowly coming to September 12th.

The second batch of Tiantian terminals is about to start selling, and at this time, buyers discovered that there was a new announcement from the official, that is, this time, not only is there a basic version of RMB 1,999 or US$279, but also

The 1+8 version has been launched for sale, with prices of RMB 2599 and US$349 respectively.

However, the number of the second batch is smaller than that of the first batch. In the United States, there are only 100,000 basic versions, while the number of the 1+8 versions is only 10,000.

At the same time, there is an explanation on the official sales page, saying that because the production of various originals is difficult, the production of Tianzun Terminal is very difficult and the output is extremely low. The second batch is already all the remaining inventory.

What's even more terrifying is that the announcement directly stated that the third batch will not be sold until October 1st, and the total sales volume worldwide is smaller than the second batch.

Good guy, this is adding fuel to the fire.

What all buyers don’t know is that in the group’s backstage, Boss Huang told all staff very clearly that all markets will only give one second, and immediately control all products to be sold out and removed from the shelves after one second.

In other words, if you want to buy a Tianshi terminal, you can only stay in front of the computer at the same time. At the same time, when time passes, you will place an order immediately, and never hesitate for a second, otherwise it will be gone immediately.

"Boss, if this happens, many parts of the Tianxia terminal will fall into the hands of scalpers. I heard that many scalpers have prepared scripts, and I'm afraid only they can grab them as soon as possible. Most other ordinary users are

You can't grab the universe at all!" an employee whispered.

"It's okay, this is the effect. Once you buy more scalpers, you don't need to make prices in the second-hand market. These scalpers will help us maintain the price at the level we want!" Boss Huang said with a smile, others

People can only shout that the boss is wise.

"Brother-in-law, but in this case, what if netizens call us playing monkeys? If you keep playing like this, you will offend people!" Leng Zhiruo dared to continue to give her opinions.

"Hey, I'm not a demon, I just use this method to increase the value!" Boss Huang sighed and said, "This method is only one month later. From the third batch, the goods will be slowly released.

I’ll give you at least one minute to sell out!”

"Boss, you are kind!" Everyone continued to sigh.

Huang He couldn't have been waiting for the result all the time. After giving the order, he pulled Leng Zhiruo happy. When he woke up, he moved Leng Zhiruo's legs away from his body. Huang He saw the secretary.

Message sent.

"Damn..." Boss Huang looked at the data and couldn't help but mutter.

Huang He swore to the sky that he ordered it to be closed directly in one second, with the purpose of creating the illusion of selling out quickly, and he always thought that this would happen.

But the reality is that even if the system secretly closed all orders in a second, all the inventory in the two markets of China and the United States was sold, and none of them remained. It is said that there were more than 40,000 orders left.

Snatched it and was blocked outside.

"The orders from France and Germany were sold by about 70%. The only thing that has not changed much is Fusang. However, because Boss Huang let it go last time, Fusang was still let go directly this time.

It was sold out in the first second.”

"But after the last experience, many smart people also knew about the opportunity of the Fusang platform, so they began to purchase the Fusang version of the Tianshi terminal directly from overseas through various means. In the end, it was about three minutes later.

All 30,000 units were out of stock!"

It is worth mentioning that Huang He ordered the basic version of 1999 to be cleared directly, and a small number of 1+8 versions did not have the lock command. As a result, these only lasted a few more seconds.

The 1+8 version of China and the United States was gone in five seconds, and the French and Germany were held on for a minute. Fusang... This time, there was no higher version of Fusang.

Because there is a lot of public opinion on the first sale, the attention of the second sale is almost 10 times that of the first sale. Otherwise, it would be impossible to sell out in one second, and even the machine can't get it.

degree.

This has led to more users directly feeling the hot sales of the Tianyun Terminal.

Users who have already bought the Tianshi terminal are naturally very happy. Those who have not bought it will have to wait until October, so they can only helplessly start to turn to various second-hand platforms. As a result, the price increase of the second-hand platforms is even more terrifying. The basic version of Tianshi,

It has risen to $599, which is even more expensive than Apple and Google.

And I don’t bargain at all. If I don’t buy it, I’ll wait for more than twenty days to grab the third batch, which is said to be smaller.

For a moment, the whole network was full of complaints, and most people scolded the scalpers, but there were also a group of people scolded the Jiangnan Group.

Under such circumstances, Jiangnan Group announced that it had decided to urgently sell a batch of celestial terminals on September 20.

However, the number of basic versions of this Tianxia terminal is even smaller. Even in the largest number of Chinese market, there are less than 50,000 basic versions this time.

This time, the main sales are 1+8, which is called the Elite version, 1+16, which is the Deluxe version, and 2+32, which is the Supreme version.

Because these versions are expensive and have low output, they will adopt a pre-sale system without robbing. They will directly register their personal identity information on the Internet or offline stores, and then pay the full amount. After the stock is available, they will be registered as follows

Shipping in order.

Currently, each has about 10,000 units in stock. If you register as soon as possible, you can get the goods in a short time.

Most users in this world only sell ordinary versions. Before they can experience the limitations of memory and storage space on a smart device, they will think that ordinary version is the most cost-effective version.

Therefore, these more expensive versions did not attract ordinary users, but some users with slightly more economical benefits were attracted.

After all, it will cost $600 to buy a basic version on the second-hand platform, but it is only $349 for an elite version on the Internet.

Therefore, many users choose to hurry up and book the elite version on this day. Some users think that there are many people who will grab the elite version, so they simply choose to book the luxury version with a price of $499 or the Supreme version with a price of $699.

No one snatched this from me.

So on September 20, after the pre-sale of the luxury version started, the data was quickly reported to Boss Huang. Among them, the elite version had the highest pre-sale volume, and nearly 400,000 elite versions were booked in one day around the world.

equipment.

The pre-sale volume of the luxury version is 80,000 units, and the pre-sale volume of the Supreme version is 30,000 units.

Boss Huang touched his nose and ordered, "The elite version was shipped at a rate of 5,000 units per day, and the order of reservations will be given."

As for the luxury and supreme versions, Boss Huang waved his hand and said that it would be fine to ship the goods the next day. Anyway, the number of various high-end versions in stock is actually not much less than that of the ordinary version. Why don’t you take this opportunity to clean up the high-end version?

So, under the command of Boss Huang, such a situation occurred in the entire market.

That is, through offline or online channels, it is extremely difficult to buy the ordinary and elite version of the universe. The prices on second-hand platforms have reached a sky-high price. Although the price of the ordinary version has dropped back from $600 to $500,

This is still a very scalper price, and the price of the elite version of scalpers has also risen to $600.

However, a large number of users soon discovered that if they were buying luxury and supreme versions, the delivery speed would be very fast. In the words of customer service, there were not many people who purchased these two versions and could have the money to buy these two versions.

All regular versions are from the rich.

Everyone will look at the price of $500 per unit on the second-hand market, and then look at the fact that you can buy a luxury version of $499. It is natural to make a decision.

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