The appearance of leather jackets completely ignited the entire market. Not to mention the child who bought the leather jacket was hugged and kissed again and again by his father. His face was covered with saliva. The customers around him were all like wolves.

Damn it, they really didn't expect that there were actually leather clothes in these boxes.

In 2001, leather coats were still relatively expensive. The cheapest leather coat cost more than 500 yuan. In many people's minds, leather coats were synonymous with expensiveness!

This can be seen from the fact that the cost of leather clothing is 40 yuan, which is absolutely high cost. In fact, except for clothes made of natural animal materials, the cost of any piece of clothing is no more than 10 yuan.

.

The clothes I'm talking about include the so-called Chanel, Louis Vuitton, Dior, etc. Their cheapest clothes cost several thousand yuan, but the cost is less than 10 yuan.

Of course, what we are talking about here is the pure cost of making clothes. If you count the marketing cost, it is indeed more than ten yuan.

In addition, leather jackets are not usually worn on many occasions, and the market sales are very low, so the price will continue to rise, because only if the unit price is more expensive, can the cost of the leather jacket production line be diluted.

All in all, everyone agrees that leather jackets are very expensive. You can actually buy a leather jacket for 10 yuan, which definitely makes your grandpa’s coffin worth back!

In an instant, the crowd completely erupted, and the surrounding onlookers stopped watching. They all rushed forward and lined up, waving the banknotes in their hands.

——————————————

"Brother-in-law, do you think those workers can really sell all our backlog of goods?" After forcing Huang He to sign N unequal treaties, Leng Zhiruo finally stopped focusing on his sister-in-law's problem.

He hesitated, but asked curiously.

She always felt that this kind of blind box would be a bit unreliable. If the goods could not be sold, the company would lose another 1 million, and by the way, it would also lose her house. After all, all blind boxes

The box money, the workers' train ticket money, etc. were all taken out of the 1 million.

"Don't worry, not only can we sell all the squeezed inventory, but the factory will restart in just a few months!" Huang He said very confidently. He really understands the mentality of his customers.

In his previous life, Huang He was actually an employee of a multinational company and was the operator of Bandai China, and his most important task was to be responsible for operating Bandai's two flagship stores, Taobao Store and JD Store.

He worked at Bandai for three years, and then discovered something. Unless there were very rare limited products on the shelves in his own store, the sales of the two stores were quite miserable, and sometimes they could not sell a single order in a day.

, it’s really too terrible to look at.

But there are a few fixed days every year when Bandai's stores can make huge profits and sell tens of thousands of products a day. Sometimes, as soon as the items are put on the shelves, they are all sold out in less than a minute.

This fixed date is the anniversary of Bandai stores, the Spring Festival, Double 11 and other major event nodes. At this time, Bandai's official flagship store will sell its own blind boxes or lucky bags.

Tens of thousands of blind boxes and lucky bags were all sold out in less than a few minutes, and then the sales target of the store for more than half a year was completed!

So why do Bandai’s blind boxes sell so well?

The secret here is very simple, that is, there is no possibility of losing money on Bandai’s blind boxes or lucky bags. Every blind box in them is profitable, and a lot of it.

A Bandai blind box priced at 200 yuan can sell products with an official guide price of at least 300 yuan, and sometimes can even sell products worth 1,000 yuan.

Of course, there is only one blind box like this in ten thousand.

This directly caused all the customers to go crazy. Whenever a blind box from Bandai was put on the shelves, it would be sold out. There were no exceptions.

At the same time, Bubble Mart, which once created the blind box trend, is deteriorating. The sales volume of blind boxes has also continued to decrease, and its market value has also dropped by half.

Comparing these findings, Huang He concluded a truth, that is, if blind boxes want to be really popular, they must place products with a certain value greater than the actual value in the blind boxes, so that every blind box is profitable. In this way

Just make a lot of money.

Once upon a time, when Huang He in his previous life told the people around him about the truth he discovered, he was ridiculed by the people around him. It was not that they thought Huang He was wrong, but that what Huang He said was nonsense. The blind box that he was sure to earn would certainly be able to

Big sales, this is all nonsense, but isn’t it the merchants who are losing money, and the merchants are SB?

Huang He also felt that he was quite stupid at that time, so he threw this silly idea aside. Until now, until more than a week ago, looking at the piled goods in the warehouse, Huang He suddenly figured it out.

I am really stupid to believe what those fools say.

Whether the blind box is profitable or not actually depends not on the selling price of the product, but the actual cost of the product.

The Bandai I sold in my previous life, for example, the most popular Gundam model, a cardboard Sazabi, the lowest price on Taobao is 500 yuan, and the official Taobao store is priced at 900 yuan, so a blind model worth 400 yuan

Inside the box, if a Sazabi is opened, a bunch of buyers will shout about making a huge profit.

But in fact, the price in Japanese yen is 7,500 yen, which is 440 yuan in RMB, but the purchase price of Bandai in China is only 300 yuan... but the actual production cost of Bandai is said to be less than 30 yuan.

So, if a Sazabi card board with a minimum price of 500 yuan on Taobao is stuffed into a 400 yuan blind box, does Bandai China really suffer a big loss?

Anyway, Huang He remembered that during last year's Double Eleven, Bandai sold nearly 400 million lucky bags and made at least 300 million. However, the evil capitalists did not give him a penny increase in salary. Obviously, he started from October 15

I started working overtime for Double Eleven.

The same principle applies to Jiangnan Leather Factory.

Leather bags, belts, and leather shoes, although the cheapest retail price among them is 20 yuan, and the customer's psychological price is also 20 yuan, but the cost of these three products does not exceed 10 yuan. Putting these things in a blind box is definitely

Not a loss!

The only thing that lost money was the leather jacket that cost 40 yuan. A blind box would cost 30 yuan. However, our boss Huang gave an order to put one leather jacket in 100 blind boxes, which is equivalent to buying a 1,000 yuan blind box to get it.

A leather jacket costs 40 yuan.

Then there are 60 wallets, 30 belts, and 9 leather shoes. The total cost is 340 yuan. If you include the train ticket and other costs, it will not exceed 400 yuan, leaving 600 yuan.

, which is the net profit of the blind box.
Chapter completed!