No one expected that when Apple and Google's devices were listed, they were already not the future of flowers, but a huge backbone, a huge backfraction from the entire Internet public opinion.

The core of the advertisement is to promote the characteristics and advantages of their own products. Generally speaking, as long as it is not touted with some new features, it is just a slight beautification of the advantages of its own product, which can be considered as a conscience advertisement.

But if you exaggerate your own products and promote some things that your own products have never been, it is a false advertisement.

At this time, whether it is Google or Apple, it has fallen into the trap from advertising.

In order to promote their own smartphones, the two played a very intense advertising competition.

At first, the advertisements of the two parties were still more rational. At most, they used their mouth to promote the selling point of their mobile phones, such as Apple to promote their touch screen, and Android promoted its own keyboard, and both parties were free to install freely installation.

Application stores, etc., these are the scope of reasonable advertising.

However, with the advertising war formed to defeat each other, the marketing planning department of various companies has begun to ignore the real ability of their own products. Today, you can promote Apple's mobile phone to take photos equivalent to 5 million pixels, then I will publicize it

The video function of my mobile phone can smoothly play 1080P video.

Anyway, my mobile phone can naturally play 1080P videos, but whether it is smoothly played, it depends on the definitions. Anyway, I do n’t have cheap. My family can play 1080P videos. It ’s right to violate the advertising method.

And when various online celebrities are invited to propagate in the later period, the two companies must also force the Internet bloggers who collect money. They must show the best side of their own products.

The situation shows.

Anyway, in order to press the opponent in propaganda, the two sides have begun to exaggerate the ability of their own products, while covering the disadvantages of their own products infinitely, and eventually fell into the eyes of consumers. Then their mobile phones are no longer iPhone1 or Google 1.

It is the iPhone 4 -level product.

However, the advertisement cannot change the reality. It is now 2007. There are no companies that have developed chips for mobile phones, and there are no chip architectures for mobile phones. The first generation of smartphones produced by the two are impossible to reach advertising promotion at all.

It looks like.

Normally, it takes at least 4 years to take out such a mobile phone.

And whether it is Apple and Google, they have not noticed the negative effects of crazy advertising offensives, but they are all immersed in the joy of pre -sale of 500,000 to be empty. Naturally, there are many problems.

And the final result of all this is the outbreak of the problem, the explosion of online public opinion.

All users who bought this phone are unacceptable. They spent the so -called cross -era communication equipment purchased by $ 500. In the end, it is actually a one -minute card for 30 seconds, and it will be crashing without moving.

The function is terrible, and finally I can't wait to fall directly on the ground.

But after all, this is a mobile phone bought by $ 500. This money is enough to have a month of KFC. It is naturally impossible to let them smash the mobile phone.

As for the return, sorry, these products are purchased by pre -sale. The pre -sale products cannot be returned. This is the provisions of the law of the country.

Therefore, these pre -sale users who bought Google or Apple mobile phones can only yell in anger, but there is no way to get the company, you let them really fall these phones.

But this phone is holding in your hand, then you are reminding yourself to be a fool. He was deceived and purchased the most famous product in the world.

In the end, all the anger was naturally vented on Google and Apple. Almost all the online forums and social media were discussed violently about the two companies.

Even if it is a search engine and the largest advertising alliance, Google has no way to control public opinion on the Internet at this time. After all, social media networks such as Weibo are completely in the hands of another.

Speaking of Weibo companies, Google and Apple hate straight teeth.

These companies that had obviously received a large amount of publicity costs before, at this moment they completely let go of public opinion on their respective platforms. Some of their net reds even came directly to this jump and followed the Internet public opinion to attack Google and Apple.

These platforms on Weibo even ran directly to find Google to communicate with Apple, telling them that they did not want to do such a thing. After all, everyone's friendship was so deep.

But the problem is that this is the current public opinion on the Internet, and the publicity of platforms such as Weibo, Losga, and Net Fei were too hot before. Many audiences vented their anger by the way to their platforms.

In order to extinguish the fire, they had to let their various net reds jump against each other. These are things they have to do to protect themselves. I hope Apple and Google can forgive Yunyun.

Those who directly vomit these two companies have to vomit blood.

But even if the blood really spit out, there is no use. The top priority in front of Google and Apple is how to resolve the user's anger.

You should know that whether it is Google or Apple before, the image established in the hearts of the user is very tall, everything is based on science and technology, and invested heavily in scientific and technological development.

Achievements, leading the leader of the development of the world's electronics and network industries, and so on.

Even the corporate culture of Apple and Google has become the envy of all online audiences. How can they play table tennis in the office, or even golf. You can go to get off work at will, without checking in, or even lying in the house at home For office, the boss does not give any KPI requirements, I just hope that everyone can be happy, happy and happy.

In the eyes of many people, things like jokes have become the fact that most audiences all over the world are firmly believed. High -tech companies are so bulls!

As a result, with this public opinion, the image of the two companies has begun to collapse violently, and they are about to collapse into giants in the last season.

Theoretically, the best way at this time is to announce the recall of all the equipment, and then give some compensation for users who purchase the equipment, and use this method to restore their image.

But such a means of almost completely failed, less than a last resort, these two are impossible to use. They also think about whether there is a way to properly solve the problem.

As a result, at this critical time, the controller of the two companies, Larry Page and Jobs, saw the same choice to see the other party. Through the negotiation method, a solution to both parties was decent.

Although you say that Google and Apple's two companies are fighting, I die, but this does not prevent the friendship between the heads of the two companies. Apple has given Google help when Google started, and later Google promoted to promote it even more.

The restoration of Jobs, so the relationship between the two was quite good, and often played golf together, but when they played, they had nothing to mention their company.

But now they can't do so, they start the core topic when they meet.

"We can't fight anymore!" Page said very simply, "The situation under the moment is the result of the two bottomless lines of competition. Only the two of us stop, and it may be able to clean up the current situation!"

"I have no opinion!" Jobs nodded.

"Actually, what happened these days also awakened me. I took a look at the marketing report in the last six months and found that the cost of us alone has exceeded 1.5 billion US dollars. We need to sell 10 million units.

It is possible to make this money back. This is really a bit upside down! "

"So I suggest that both of us stop playing competitive advertisements, or simply stop any advertisements in a short period of time. In the future, advertising must be reasonably restrained, so don't engage in this meaningless war!" Page

road.

"Yes!" Jobs's answer was still simple. He took a sip of tea in front of himself, and then said, "But these are all post -words. The two mains of our two are to solve the dilemma now.

It is the most critical to establish the image of our two companies in front of us! "

"The current situation looks very complicated, but the easiest is actually the simplest. These consumers are just aroused anger by a huge contrast, and all anger can be erased by time."

"So the two of us only need to keep silent. After 10 days and a half months, most consumers will forget these things. At that time, we will post a few patchs and optimize it.

The respective system. ""

"I have asked the technical department to test it. As long as I lock some functions and turn off some background programs, I can basically keep the system smoothly."

"At that time, we will make these patchs, send them as a optimization of mobile phones, let all mobile phones upgrade automatically, and let the mobile phone smoothly compare before and after forming, and naturally can soothe many consumers."

"When we have to market the efforts of our technical department again, what takes only half a month to make the most powerful optimized patches in history.

Re -establish! "Jobs said with a pair of words, and a few words outlined a whole set of Fang Eucalyptus.

"But if the computing power of the chip is made by locking the function, wouldn't it be the era of our mobile phone back to the era of the function phone?" Page frowned.
Chapter completed!