Chapter 39 Trademarks and Promotions
"Brother, the chickens in the village are really out of supply. We are about to open a branch in the county town again. I really have no choice but to buy chickens from others!" Ma Debao found Ran Jiang and said after he came back.
"The business must be done. There are not many people in the village raising chickens now, so I will buy them outside. I will probably be able to supply them next year!" Ran Jiang supported his approach.
"If the chickens in the village can be supplied, then the amount must be bought with the village first, so you can feel at ease when using the chickens raised by your own people!" After Ran Jiang's repeated instructions, Ma Debao naturally understood the importance of food to restaurants.
It is not easy to open a restaurant, but it is too easy to ruin it. Nowadays, business is not ruled, and many people dare to sell chickens with sickness and death.
If you accidentally enter such a chicken and make customers eat something wrong, it will not be a problem of the restaurant going bankrupt, so Ran Jiang told Ma Debao many times.
We would rather spend more money than keep this in check. We must not ruin the reputation of the store because of greed for cheapness, or even lead to more serious consequences.
"This time it's the same as last time. Try to recruit as many people as possible. When Shuiwang's store stabilizes, you can hand over the county store to someone else's management and go to Yinchuan to explore by yourself!"
"I guess it's almost the same for two or three stores in the county, but Yinchuan is different. The city has a large population, so it's not a big deal if you open ten or eight stores!"
"By the way, did you do what I told you last time? The trademark has been registered?" Ran Jiang's expectations for this project were not just two or three stores, he even considered the trademark.
"It's done, it's been a lot of money! Shui Wang still feels a little distressed." In fact, it doesn't cost much money to register a trademark, but if you want to get it done as soon as possible, you will inevitably ask for help, and the expenses will be greater.
"But I said it, I have never missed what I said to you. Since you said you want to register, it will definitely be of great use!" Compared to the TV series, Ma Debao is much more obedient now.
Because he made money with Ran Jiang's idea, and it was not a small amount of money. Although these two stores seem to be small in scale, they have a lot of money every day. In the past few months, Ma Debao has saved a lot of money.
He even planned to buy a TV for his family, but was temporarily stopped by Ran Jiang. Now it is the period of rapid expansion of his career, and every penny must be spent on more critical places.
"Well, look!" Ran Jiang took the documents from him and flipped through them, nodded with satisfaction, "Look, I'm just capable. Such a troublesome thing will take a long time to complete."
Ma Debao has been compared with Ma Defu since he was a child. When the people of Yongquan Village say that his brother is so promising, he can't help but compare his brother with nothing. After a long time, it's inevitable that he will feel awkward.
So Ran Jiang praised him as soon as he seized the opportunity to help him build his self-confidence; the villagers gradually changed their minds about Ma Debao, especially after he bought a motorcycle, he has now become the object of envy of everyone.
"If you didn't say you wanted to find someone, I wouldn't know what to do!" Ma Yingshui scratched his head, and was soon attracted by the topic Ran Jiang mentioned just now, "Brother, do we really want to open a branch in Yinchuan?"
"Mai Miao told Eh several times that he wanted to go to Yinchuan. Then Eh will take her there in a few days and check the situation in Yinchuan and see if it's appropriate to open a store there." After experiencing his success in the county town, he was not as vain in Yinchuan.
"Let's go when Shuiwang's store stabilizes! Oh, by the way, if you are not busy recently, it's better to take time to learn a car!" In fact, Ran Jiang was also thinking about this.
The driver's license has not been strictly blocked in recent years, and it is easy to get it as long as you find someone. Anyway, he can drive, so it's enough to find a car to be familiar with it.
"Brother? Do we still want to buy a car?" Ma Debao couldn't help but get up. When I rode a motorcycle, everyone praised me. What if it was replaced with a car?
"You don't think about it. After opening so many stores in the future, how much does it take to buy chicken every day? If you don't have a car, how can you deliver it to each store?" You should buy the light truck for the first car first, and then use it as a truck for delivery in the store.
"Also, have you read all the books I bought for you?" Ran Jiang asked. He only opened two or three stores, and Ma Debao can handle it now, but if he wants more, he must improve his personal abilities, so he bought a lot of books on this aspect for Ma Debao.
"Uh, I feel a headache when I see it, but Maimiao is very serious. She urges her to study every day, so she can only hold on to watch it." It turns out that the couple is not tired of working together.
Ran Jiang nodded with satisfaction. In the TV series, Ma Debao's business can be so big in the future. Bai Maimiao and others become corporate executives prove that their brains are definitely fine. As long as they are willing to learn, they can make up for it sooner or later.
"Okay, let's take you to see something good!" After talking about the store, Ran Jiang took him to Researcher Wang's experimental field.
"The chickens in the village often go to peck at earthworms after it rains, but this is the first time I heard that this is the only way to feed the chickens. Can this happen?" Ma Debao looked at Researcher Wang and the others curiously.
"Don't underestimate this thing. The earthworms raised by Researcher Wang are not ordinary earthworms. If the seedlings are put down, they can be cultivated in two months. As long as the temperature and humidity are appropriate and the bait is sufficient, the earthworms can reproduce once a month, and one earthworm can proliferate 1,000 times a year." Ran Jiang introduced.
This specially cultivated breeding earthworm is very different from the earthworms seen in the ground. Its size and reproduction speed must exceed a lot, so that it has economic value.
"It is also convenient to raise. Earthworms are omnivorous. In addition to maintaining enough organic manure in the soil, they eat all rotten animals, plants, and fungi, and are not picky about food at all."
"You can often sprinkle some processed wheat straw on the soil, and the melon, vegetable and vines for it to eat. Just sprinkle water frequently to keep the soil moist and clean the residue in time."
In fact, rotten melons, fruits, vegetables and other kitchen feedings are better, but the dangling houses in Yuquanying do not have these, and they regard food as more important than anything else.
The investment cost of raising earthworms is very low. You only need to spend a small amount of money to build a field of earthworms in your own yard. This is the most critical for Ran Jiang.
If you raise Agaricus bisporus like in the TV series, the start-up capital will be 2,000 yuan, and there are not many farmers in Yuquanying who can take it out.
"Researcher Wang, what's the situation now? Can these earthworms adapt to the environment of Yuquanying?" After introducing Ma Debao, Ran Jiang went to find out about the news again.
This project puts his hopes on it, but no accidents will happen.
Chapter completed!