On the banks of the Qinhuai River, Fang Shiyu looked at the three big words that had not yet dried up on the table, and the more he looked, the more he felt satisfied!

For several days, Lao Zhutou and the others did not show up, and Fang Shiyu was in purity.

After contributing Fang Tianlei to the court, Fang Shiyu had no need to worry about the war in Peking. The Tartars were afraid that they would have to bear the overwhelming anger of King Yan Zhu Di this time. Even if they were not exterminated, they would probably have no chance of chaos in the future.

Just as I was thinking, my familiar voice suddenly came from my ears!

"Boy Fang, have you got up!"

Then, the door of the courtyard was kicked open by Lao Zhu's head again!

Fang Shiyu looked at the sound of the voice, headed by Lao Zhutou, followed by Lao Liutou, Lao Litou, Lao Xutou, Lan Yu, Zhu Di, Chang Mao and Shen Wansan!

Fang Shiyu looked at the door that had been destroyed by the old Zhu head again, then put down the brush in his hand, and the corners of his mouth twitched, but he didn't say a word.

Zhu Yuanzhang walked in with great strides and couldn't help but be surprised!

Why didn't this little bastard ask me to compensate him today?

Something is not right!

Zhu Yuanzhang, following the time management law mentioned by Fang Shiyu, after dealing with the government affairs, he instantly found that it was much easier. So after arranging all government affairs, he remembered Fang Shiyu asking him to take Shen Wansan over, and was curious about what Fang Shiyu was looking for him to do.

Nowadays, millions of troops are vaccinating vaccinated with cowpox in an orderly manner, and they will be able to drive directly to Peking soon.

After everything was arranged, Zhu Yuanzhang took the time to come.

"Huh? Boy Fang, what do you mean by these three words?"

"Who is Sun Wukong?"

Fang Shiyu was too lazy to be as knowledgeable as Zhu Yuanzhang. Anyway, he was about to leave the Qinhuai River. If the door was broken, it would be broken. If it was tired, he would not repair it anymore!

"The most powerful monkey in our Ming Dynasty is not the point. The point is that I have something to announce today!"

Fang Shiyu directly chose to skip this topic and set her eyes on Shen Wansan.

"Old Shen, how are your business doing recently?"

When Shen Wansan heard this, his whole body trembled. Lord Fang, aren’t you playing with me?

If you don’t reply to Emperor Hongwu’s words, you just skip Emperor Hongwu and ask me if I’m going to go back or not?

"Mr. Fang, I recently used the sugar manufacturing method you invented, which is in short supply! So what the business is doing is booming!"

"I think, we have made so much money. Now that the war in Peking is in a tight position, our Ming soldiers will be dispatched soon. I am just about to report to you and ask for your opinions, whether to donate some supplies to the court, and express my feelings!"

Fatty Shen was the richest man in the Ming Dynasty. No one could match his ability to observe words and expressions. He said nothing and would not offend anyone. He not only fully respected his boss Fang Shiyu, but also pleased Zhu Yuanzhang.

When Zhu Yuanzhang heard this, his eyes suddenly lit up, and he looked at him with appreciation for the first time.

This fat man is a little enlightened and has made considerable progress!

This time, it was not a reward for the three armies, but a donation to the court. It was not bad, it seemed that it was almost done by Xiaozi Fang.

"You can do this as long as you want. Go back and ask the Ministry of Revenue. What the court needs, and you will donate. You don't need to discuss it with me. This is because I decided to take action in person!"

When Fang Shiyu heard this, he waved his hand and returned lightly.

"Play it yourself?"

"Boy Fang, why did you say this?"

As soon as he finished speaking, everyone was stunned. Old Li couldn't help but ask curiously.

"Boy Fang, are you going to take action to chop the Tartars in person?"

Old Liu couldn't help it, but Old Liu also looked at the question mark. He personally took action to kill the Tartars. Why are you looking for Chen Wansan?

"No, no, I am not, I am planning to do business in person! We have been planning for a while, but this core plan for running away has not been made yet. Therefore, I decided to take it personally, save enough capital, and take you all away!"

"The current business development model is too restricted, so I decided to open up a brand new business development model to expand the brand effect!"

Fang Shiyu said slowly.

When everyone heard this, they looked question marks again.

Especially Chen Wansan, the expression on his face was extremely complicated. When he heard Fang Shiyu want to take action himself, he looked excited at first, but when he heard Fang Shiyu say that he would open up a brand new business development model and expand the brand effect, he immediately looked question marks.

Chen Wansan really wanted to ask what the brand effect is, but obviously, when no one mentioned him, he was not qualified to speak.

Old Liu has already taken out his own little book very skillfully, which is another new word!

"Boy Fang, what is the brand effect?"

Zhu Yuanzhang's current attitude towards Fang Shiyu's desire to develop the business of the Ming Dynasty was neither support nor objection. This was because of Ma Niang's advice. Otherwise, Zhu Yuanzhang's hatred of merchants would probably go wild again.

But after hearing this brand new term, Zhu Yuanzhang couldn't help but ask.

"Simple, the so-called brand effect is to make people associate something, thus connecting a specific word with a specific thing."

"For example, if I were to say brothels, what could you think of first?"

Fang Shiyu asked slowly.

"Is this necessary to think about it? Of course it's Fuleyuan!"

Chang Mao answered directly without thinking!

Look, I said before that Mr. Fang just misses the girls. You don’t believe it, my uncle will beat me up!

Before, Mr. Fang had just expressed his missed missing women, but now, Mr. Fang has directly expressed his missing women!

It’s all my fault. I should have sent the courtesan from the 16th floor of Jinling to my husband!

Look how uncomfortable the sir is?

When Chang Mao finished speaking, Lan Yu immediately glared at him fiercely. It was not that Lan Yu thought Chang Mao’s guess was wrong, Lan Yu himself also thought Fang Shiyu was just missing the girl.

But Chang Mao blurted out of Fuleyuan, which was simply a traitor!

Unlike the 21st century, brothels in ancient times were all legal, and even the highest-end brothels were opened by the imperial court.

The Ming Dynasty was no exception. The Fule Courtyard mentioned by Chang Mao was opened by Zhu Yuanzhang himself, and it was not too far from the courtyard on the banks of Fang Shiyu's Qinhuai River!

The earliest official brothel in China was opened by Guan Zhong, the prime minister of Qi State in the Spring and Autumn Period in the mid-7th century BC, namely "Seven cities in the palace of Duke Huan of Qi, and seven hundred ladies in the palace". Nulu is the hall where prostitutes live, which is the brothel in later generations. According to ancient books, the government opened and operated licentious businesses at that time mainly for tax collection, "the customary nature is too lustful, and the women's market is used to collect money from men to become officials."

Because the official prostitutes were publicly operated, they had a special official institution. This institution was first "Taichang" in the Tang Dynasty and later "Jiaofang", which was under the jurisdiction of "Leying". The official prostitutes in the Ming Dynasty were under the jurisdiction of the Jiaofangsi.

Shortly after Zhu Yuanzhang founded his country, he intended to develop the service industry. He first opened the "Fule House" by the Qinhuai River, which is the official high-end brothel. He raised a group of women who were both beautiful and beautiful and well-educated.

According to Zhu Yuanzhang's idea, places like "Fuleyuan" are not allowed to enter the court, and only merchants are allowed to enter and enjoy. "Civil and military officials and sects are prohibited from being admitted to the hospital; only merchants are allowed to enter and exit the hospital." Zhu Yuanzhang's purpose of opening a brothel was to allow rich people to consume, one declares a peaceful and prosperous era, and the other is to generate income for the country.

In the middle of Hongwu, Zhu Yuanzhang issued an edict to start the construction of the "Kyoto Restaurant". After completion, he ordered the Ministry of Works to build "ten floors outside the gates of Jiangdong, and to set up a restaurant to connect with guests from all directions. He also added five floors, and all of them were completed." This is the famous "Sixteenth Floor" in Ming Dynasty history.

Many years later, Wu Jingzi's novel "The Scholars" vividly described the 16th floor: "When the moonlight came in Qinhuai, the darker the night was, the more the boat was blowing and singing, it was desolate and gentle. The girls living in the river rooms on both sides wore gauze clothes, had jasmine flowers on their heads, rolled up the Hunan curtains and listened quietly on the railings. So when the lights and boats sounded, the curtains on both sides opened, the ambergris burned in the river room were pouring out, the sunken, fast, and fragrant mist sprayed out, and they looked like the fairy in Langyuan and the fairy in Yao. There were also the official prostitutes on the 16th floor, with new makeup and uniforms, attracting tourists from all over the world. It was really cold food every day and Lantern Festival every night."

"Jin Xiuyi walked into the room and asked Mr. Chen Si: 'When will I come tomorrow? Wait until I play the flute and ask Pinniang to sing a song to listen to the master. None of his Li Taibai Qingping's third tunes are better than him on the 16th floor.'"

The 16th floor is actually like the "Fuleyuan", which belongs to the "National Brothel" series during the Hongwu period of the Ming Dynasty. There are official prostitutes with makeup, who can be selected and served as a wine, as long as you can afford to pay a lot of money.

"Wanli Yehubian" records the third volume of the supplementary volume: "In the 27th year of Hongwu, the emperor ordered the Ministry of Works to build ten restaurants outside the Jiangdong Gate, including cranes, drunken immortals, singing, pinging, pinging, guest, and re-translation. Then, the fifth floor was added, and all of them were completed. The imperial edict gave notes to all civil and military officials and ordered a banquet at the Zuixian Tower. The fifth floor was dedicated to the people who were drinking and singing, which imitated the Song story, but did not set up officials to prepare for the collection of lectures, which was the most beautiful event of the Qing Dynasty."

These restaurants in the early Ming Dynasty were not only unified and supervised by the government, but only collected taxes and did not interfere with the business of the restaurant. In addition, Zhu Yuanzhang also gave all officials money to ask them to have banquets in the restaurant, with the purpose of stimulating the revitalization of the restaurant industry.

According to Zhou Hui's "Jinling Trivia", the 16th floors are "Nanshi Building, Beishi Building, Jixian Building, Lemin Building, Eupe Building, Gubu Building, Qingjiang Building, Shicheng Building, Laibin Building, Chongyi Building, Danyan Building, Qingfen Building, Qingfen Building, Heming Building, Zuixian Building, Meiyan Building, and Cuiliu Building." Among different historical materials, the names of the 16th floor are slightly different. For example, in historical materials, Danyan Building, Qingfen Building, Qingfen Building is called Qingfen Building, and Danfan Building.

Sixteen restaurants have high foundations and heavy eaves, and the buildings are vast and spacious. Every day, the guests are filled with guests, and they are cheering and drinking, which is very lively. The literati of the Ming Dynasty wrote many poems for the 16th floor, such as the following poem:

"The eyes are leisurely in the county building, and the demeanor is open. The jade wrist is bent over the red sleeves, and the jade wall is covered with green moistening. The scenery is uneven and the scenery is far away. Today's crazy singers, with new poems and detailed descriptions."

On the 16th floor, there are also specialized in serving foreigners. Laibin Building and Chongyi Building are dedicated to entertaining foreign envoys. The poem "Yong Chongyi Building" says: "Encourts are still coming in frequently, and they are still strong in their arrival."

The 16th floor was originally prohibited from entering, but the officials soon became the protagonists of the 16th floor. Zhu Yuanzhang had no good idea about this. He could not have all the officials removed or beheaded because of this. So later Zhu Yuanzhang simply sent vouchers to the officials and reimbursed them in real way.

The story of the 16th floor was not until the reign of Emperor Xuande, Zhu Yuanzhang's great-grandson, reigned that the imperial edict was issued, abolishing all the "national brothels" of the Ming Dynasty. The 16th floor, which had been lively for decades, disappeared into the clouds of history.

"Not bad! That's right!"

Fang Shiyu didn't know the little calculation in Chang Mao's heart. Hearing this, he glanced at Chang Mao with appreciation, nodded, and agreed!

Uncle, what are you glaring at me?

Didn't see it?

Mr. Fang openly admitted this. He just missed the girls! Did I say it wrong?

"The so-called brand effect is nothing more than when I say brothels. If you think of Fuleyuan, this Fuleyuan has become a brand and has an effect!"

"So you can also understand the brand as a carrier between a certain product and a consumer! Our Ming Dynasty is not well-developed now, because everyone is in charge of their own affairs and does not produce a huge brand effect!"

"In this way, the liquidity of business will be greatly reduced, the development of business will soon encounter bottlenecks, and the tax revenue of the court will be reduced accordingly!"

"I am looking for Chen Wansan today to announce that I will personally set up a shop to make it bigger and stronger, and to make a brand. Not only should everyone know it in the Ming Dynasty, but also to go abroad and everyone know it internationally!"

Fang Shiyu explained slowly.

But when Zhu Yuanzhang heard this, he couldn't help but frown!

Forget it if you do it in the country, I can still monitor it!

You bastard still want to go international?

Aren't you snatching my job?
To be continued...