Although Ye Cheng didn't want to admit it, he did rely on the Huawei phone he picked up.

Now when encountering something about creation, Ye Cheng's first reaction was to search with his mobile phone. Although he knew that this would make him lazy, he still couldn't help it and fell deeper and deeper again and again.

Regarding Ye Zi Guitar's advertising video, Ye Cheng directly used his mobile phone's classic advertising videos, "classic advertising endorsement videos". After watching more than 20 advertising videos in a row, Ye Cheng quickly selected the target, and then contacted Fang Zhuomin.

In the capital, a private restaurant in a courtyard house.

Fang Zhuomin ate the elbows voraciously. Ye Cheng looked at his gluttonous look and asked curiously: "Brother Fang, are you just coming back from Africa?"

"It's worse than Africa," Fang Zhuomin swallowed the flesh in his mouth hard and said, "I just returned from the northern Tibetan Plateau and almost died there."

"What are you doing there? It seems like there are many no-man's lands." Ye Cheng became more and more curious.

Fang Zhuomin explained: "No one is willing to invest in my movie. This time I went to Tibet to make documentaries for people, and I saved some money to make movies later."

Ye Cheng said: "I have read your script, too. It's too literary and realistic. Not to mention investing, I don't know whether I can pass the review."

"I know everything you said," Fang Zhuomin shook his head and sighed, "I revised the book later. It should be fine for the review, but it just has no commercial value."

Ye Cheng suggested: "There are several directors who started their own art films in China, and you can ask them for help."

Fang Zhuomin said: "I tried it, it's useless. They don't like my notebook."

I don't like your script either, Ye Cheng thought so. But this is hard to say. He said, "I can't help you with this. I asked Brother Liang some time ago, and he said that although the dream company has plans to invest in film and television dramas, it has been mainly TV dramas in the past two years and has no plans to invest in movies and TV dramas for the time being."

"I understand," Fang Zhuomin nodded and asked, "Are you asking me to shoot MV again this time?"

"It's an advertising video. I made a guitar brand myself," Ye Cheng handed the advertising planner to Fang Zhuomin. "Brother Fang, look at this."

Fang Zhuomin carefully read the planning and advertising scripts, and smiled and said, "Okay, this advertisement is creative, I'll take it!"

Ye Cheng said: "I plan to invite students from the opera performance class to play, and those older actors have to find another one."

The next day, Fang Zhuomin summoned his buddies and went straight to the Demon City, and Ye Cheng called the classmates from the opera performance class with a phone call.

The advertising video Ye Cheng wants to shoot is the Jumei Youpin advertisement that is known as the most inspirational year in Yishi and Space. I feed myself a bag of salt!

Just after a performance class, Ye Jiamin, Qin Lu, Li Jiawei, Cheng Yuanbo and others gathered around.

Cheng Yuanbo said: "Brother Ye, you said on the phone that you asked us to shoot an advertisement, what kind of advertisement is it?"

Qin Lu also asked: "Yes, yes, is it that kind of micro-film-style creative advertising?"

Ye Jiamin joked: "Our pay is very expensive."

"Everyone has only about 10 seconds of footage." Ye Cheng smiled, "There is no pay, but after the filming, I'll treat everyone to dinner. You can kill me at that time."

Ye Jiamin laughed and said, "Hahaha, I must make someone bleed this time!"

Ye Cheng said he would not pay the money, which made the students a little disappointed, but no one raised any objections. Because just about 10 seconds of camera, they were really embarrassed to ask for money. Ye Cheng spent a lot of money to ask them to go to the restaurant these days.

Ye Cheng saves as much as possible, and even the shooting venue is sought to borrow from Ke Liang's dreams. Of course, the company's office and conference rooms, and by the way, other employees of the company also made guest appearances as passers-by.

“Start up!”

“Start up!”

The cameraman and director shouted in succession.

Qin Lu stood up with a folder in her arms, walked outside with a smile, and other employees stared at her wherever she passed.

Well. This shot is over. However, Fang Zhuomin felt that the extras' expressions were not in place, so he repeated 5 shots in a row before starting to take a shot.

This time, all the employees were removed, the curtains were pulled down, and only one light was left in the office. Qin Lu sat in the dim light typing, then covered her mouth with her hands and yawned.

This scene soon became ok. Then there was Ye Jiamin's scene.

In the conference room, Ye Jiamin talked about his plan for the superior supervisor. The bald middle-aged supervisor touched Ye Jiamin's hand, and then Ye Jiamin got up and left in anger.

The whole film was shot very quickly, and most of the time was spent on the set, and the real shooting time was actually pitifully small. The only bigger scene was that Ye Cheng stood on the stage for a press conference, with the four words "Yezi Guitar" printed on the background wall, and a group of people below played guest roles as reporters and guests.

It took only a day to finish the filming. In the evening, Ye Cheng took everyone to have dinner, including Fang Zhuomin and his partner, and everyone drank it in the dark.

At the dinner table, Ye Jiamin asked curiously: "Brother Ye, what is your advertisement? I'm still confused after I finished shooting."

"Yes, what exactly was the photo taken?" others also asked.

Because everyone had no lines when shooting, and the camera was so short that everyone did not understand the specific content of the advertisement after shooting.

Facing their questions, Ye Cheng smiled mysteriously and said, "I'll know then."

The rest of the work is post-production editing, subtitles and dubbing, and a short 1 and a half minute film that was easily done the next morning.

Including directors, photography, lighting, actors’ pay and travel expenses, plus all expenses such as props, equipment, and the meal costs last night, this advertisement only costs 90,000 yuan.

Ye Cheng flew back to the capital with a large piece, called Jiang Chen and said, "Lao Jiang, the promotional video of Ye Zi guitar has been taken, I will send it to your phone to watch it myself."

Five minutes later, Jiang Chen called back excitedly: "Yezi, you are so awesome. I watched this promotional video three times and I couldn't stop at all!"

Ye Cheng asked: "Are you ready? I'll start promoting this tonight."

Jiang Chen said expectantly: "No problem, I really want to know the reaction after this promotional video is released."

After hanging up the phone, Ye Cheng turned on the computer and entered Shark TV's own live broadcast room. His monthly live broadcast time has been fixed. Unless he encounters special circumstances, he will start live broadcasts on the 1st, 11th and 21st of every month.

A star of the level of Ye Cheng and who has been doing online live broadcasts for a long time is probably the only one in the country. There is nothing we can do about this. After all, he signed an annual salary contract, and Ye Cheng did not want to breach the contract, so he could only do it this year.

Every time Ye Cheng did a live broadcast, he would post a message on his Weibo to inform him that many fans who had never heard of Shark TV would come to watch his live broadcast.

The person who is most happy about this is Zhang Jin. He advocated a high salary to sign Ye Cheng, but now the profit is far beyond expectations.

Nowadays, every time Ye Cheng does live broadcasts, he has millions of viewers, and occasionally even exceeds 2 million, causing the entire platform's server to stutter. Now, as long as the live broadcast of Shark TV is slightly stuck, someone will joke if the master Ye Zi is here.

"Damn, why are there guitars in the room?"

"What's the situation? Is there a piano store that is doing promotions?"

"Where can I buy guitars with blue and white patterns? They are so beautiful."

“…”

As soon as the live broadcast room was opened, many viewers noticed the guitars all over the room.

Ye Cheng held a handful of "blue and white porcelain" and said, "Hello everyone, I'll do an advertisement today. I cooperated with my friend to create a guitar brand called Yezi Guitar. There is an online store address below the video. Students who want to buy guitars can go and buy it."

The audience was speechless:

"It's so thief, I'm using live broadcast time to advertise."

"The breeder actually started doing business, so how can he have time to sing in the future?"

"The most inappropriate singer, who doesn't even talk about writing novels and filming TV, now he actually sells guitars."

"Who is watching the last issue of "Extreme Men's Gang"? Ye Zi's IQ is over."

"Of course, I saw that the keepers are so good everywhere!"

“…”

In the live broadcast room, I was talking about Ye Cheng's guitar at the beginning, but not long after, the topic was turned to "Extreme Men's Gang". Seeing that fans were showing signs of a tragedy, Ye Cheng hurriedly said: "Today, I will play all the guitars in the store for everyone. Let's take a look at the guitar in my hand. This is a special 'blue and white porcelain' series..."

Ye Cheng didn't just advertise. He sang on the guitar throughout the whole process, and he sang for 4 hours, which was far beyond the prescribed live broadcast time.

By the time Ye Cheng finished the live broadcast, 18 people had already placed orders in the online store, and 12 sold the "Blue and White Porcelain" series alone.

Then Ye Cheng posted a video of himself playing guitar on his Weibo, and then advertised his Yezi guitar.

Ye Cheng is going to sell guitars!

The news is not big or small, but it spread quickly in a small circle.

Fans naturally support it. Even if they don’t need money to support it, they support it mentally. Passers-by’s reactions are different. Some are watching the fun, some question the source of Ye Zi guitar is unknown, and some even directly mock Ye Cheng for thinking about money and thinking about it crazy.

There was a young singer who probably disliked Ye Cheng (envious and jealous) and said directly: "The so-called Ye Zi guitar is just about using some garbage and private labels. Ye Chengcai was obsessed with it and was completely cheating fans' money, waiting for the cheated fans to cause trouble for him."

There are many people who hold this view, and they all think that Ye Cheng is cheating fans of money. It seems that this is true. However, the quality of Ye Zi guitar is not much worse than that of big brands, and it is far better than similar brands.

Ye Cheng let netizens discuss with fans for three days. When the time was almost ripe, he finally released the guitar promotional video, and asked Liang Husheng to spend 100,000 yuan to hire a water army to help forward the video of the advertisement.
Chapter completed!