At the same time, this operation will also allow major theater chains to tilt their resources when arranging films on the first day.

"This movie was so popular when it was [screened], and its reputation is so good, why don't you hurry up and schedule a few more scenes for it?"

This kind of sexy operation was also done in a blockbuster movie on Earth.

That was "Nezha: The Devil Boy Comes into the World" which was released the following year.

It was also directly screened on a large scale. Before it was released nationwide, the cumulative box office was already very high, and then the word-of-mouth was already fermented!

This is actually a relatively alternative marketing method and publicity method.

At this time, all the major theaters in Blue Star China were dumbfounded after understanding what Luo Mo Studio meant.

"How many?"

"How many screenings do you want to schedule!?"

For the department responsible for film arrangement, this is a request to refresh their outlook.

This is the first time I heard that there are people [pointing] like this.

What on earth is going on in Luo Mo's mind?

And why does he think we would accompany him to fool around like this?

The people in charge of major theater chains know very well what the significance of this operation is.

If the feedback after the screening is good, we can increase publicity and investment in this area.

If the feedback after the screening is not good, you can adjust the direction of the publicity and use other methods to promote it to avoid gaps in the audience's viewing process and remedy it.

Of course, there are also ways to directly reduce publicity costs.

But what did Luo Mo think?

"Even if young people have wild whims, they still have to be moderate."

"We won't play with you!"

Luo Mo quickly received feedback from the studio staff that most of the major theater chains across the country were unwilling to accompany him to play like this.

Luo Mo was not surprised by this either.

"This is still the golden age of [road shows]." Luo Mo said in his heart.

The so-called "road show" means that the film's creative team travels around major cities, and every time they visit a city, they will show a few shows.

In this model, some local audiences, media, or celebrity friends will be invited to watch.

We usually see a group of movie stars on the Internet, standing in front of the big screen and answering questions from various media. It is basically a "road show".

Like on earth, in 2015, the 20 main creators of the movie "Unexpectedly" traveled to 100 cities in 35 days and performed 500 road shows, becoming the "record holder for movie road shows" at that time.

In the same year, "Pancake Man" also went on a road show, visiting 31 cities and 188 cinemas, with a total mileage of over 2,000 kilometers.

To be honest, this is very laborious and time-consuming.

This model is actually to create a word-of-mouth effect and let theaters see the potential of the film, thereby increasing the amount of films scheduled.

However, the risk of [roadshow] is relatively low, because there are not many events, the media invited are all screened, and the main creative team is on site, so the effect will definitely be different.

【Screen】The audience we are facing are all real audiences!

However, the world is like this, and new models will always emerge to replace the old ones.

"It's just that the first person to eat the crab will always have a harder time operating it." Luo Mo thought to himself.

Fortunately, another half hour later, he heard good news.

An employee from the studio called him and said: "Boss, Cintiq Cinema Line did not refuse directly. They said they would hold a small meeting today to discuss the matter and give us a reply before five o'clock in the afternoon!"

(ps: Second update, please vote for me.
Chapter completed!