Sun Hailong made the road wider.

When he was promoting "The Return of the Great Sage", he actually didn't think much about it. He was just purely worshiping God!

Sanhuang Lun, that’s Huang Lun!

He could imagine that most people in the animation industry would spontaneously cheer for him and carry out crazy publicity.

Sun Hailong felt that he was just doing what an anime person should do.

He is expressing his respect as a descendant for the pioneers of Chinese animation.

But, doesn’t the pattern open up now?

After the employees of Luo Mo Studio discovered this Weibo post, they immediately told their boss about it. After Luo Mo was slightly surprised, he just thought: "Isn't this a good atmosphere?"

Then, I asked the official blog of "The Return of the Great Sage" to like Sun Hailong.

Sometimes, everyone can kill each other to the death.

But sometimes, we can also seek a win-win situation.

What's more, "The Return of the Great Sage" and "The Rise of the Bear" are essentially very different.

The audience Luo Mo wants to win over is not just the current group of children.

What he wants is the "children" he once had!

"The Return of the Great Sage" has become extremely popular in just one day.

Just because Luo Mo had a group of "water troops" who came spontaneously, called tap water for short.

After producing animations such as "That Rabbit", "Five Elements in the Mist Mountain" and "Spirit Cage", Luo Mo and He Yuanguang are legendary figures in the animation industry.

For many animators, if Luo Mo dares to spend 150 million yuan in production costs to compete in the film industry, we will definitely promote it for you.

Therefore, many well-known animation people have stepped down and started to contribute to the popularity of "The Return of the Great Sage".

Originally, netizens were not surprised by this kind of friendly promotion.

This type of approach actually has a relatively small impact.

This is like a well-known actor suddenly turning into a director. When his debut film was released,

It is often seen that he will use all his connections and let his friends in the circle promote him.

Maybe if you click on the movie’s promotional Weibo, you’ll see more than a hundred celebrities retweeting it.

This model of friendly publicity is certainly effective, but it is also limited.

This is just like many online writers who occasionally recommend books by other writer friends in their own books, commonly known as

—PY trading.

If it is a very formatted friendly book recommendation, it is estimated that only a small number of readers will read it.

But if it is a little more formulaic, such as: "Recommend a new book about pink vests, I have tested it, it is indeed pink", then the effect may be much better.

Nowadays, many sentimental cartoonists, after seeing Huang Lun’s name, what are their promotional slogans?

Some people said: "Pay for my lost childhood."

Some people said: "Go to the cinema to reminisce about your childhood."

Some people said: "When I was a kid, I watched it several times but felt it was not enough. Now I go to the cinema and spend money to watch it and enjoy it!"

[Childhood] is directly linked to "The Return of the Great Sage".

It would be different immediately.

On Earth, a typical example of this trend is: "I owe Mr. Xing a movie ticket!"

Many people used to watch pirated copies of Star Wars movies on their computers. Now, it’s time to pay back.

Once a [mode] or a [format] is promoted, the publicity effect will be terrible!

The following nature of netizens is really too strong.

If a bunch of people shout like this, more people will follow!

At the same time, just shouting is useless.

Many people started to click [Want to See] on the ticket purchase APP.

Well, movie tickets cost money anyway, but if you want to see it, it’s free.

Anyway, it doesn’t cost any money, so just order a little.

Some people not only clicked on it, but also posted it to Moments after clicking, took a screenshot and clicked [Want to See], and then sighed with emotion about their childhood.

These signs have left many people in the industry stunned.

“Can it still be done like this?”

Something outrageous just happened.

After "The Return of the Great Sage" appeared on major ticket-purchasing apps, in just 24 hours, the number of people who wanted to watch it soared at a rocket-like speed!

In the end, it actually broke the 24-hour records of several platforms!

One of the reasons here is the traffic carried by Luo Mo and others.

Another one is the sweep of this Internet storm!

This has caused many theater chains to become deeply entangled: "Should we increase the number of films for this film?"

"Judging from the current momentum, at least the box office on the first day will be good."

Logically speaking, with the Spring Festival approaching, major theaters should confirm their specific first-day film schedules.

Therefore, there is not much time left for Luo Mo to expand his momentum.

In this new week, Xu Chujing’s new album has uploaded two new songs.

These two songs are "Courage" and "Love Song".

The three songs directly dominated the top three spots on the hot song chart, and they are as stable as Mount Tai.

Luo Mo sometimes thinks in his heart: "Everyone on the earth is saying, who gave you the courage? Liang Jingru?"

"Will Blue Star become: Who gave you the courage, Xu Chujing?"

He personally thinks it's quite interesting and can satisfy his bad taste.

Compared with the tear-jerking song "Breathing Pain", the emotional lethality of "Courage" and "Love Song" are not that terrible.

But it has to be said that "Courage" still captured the favor of many listeners because of its novel lyrics writing angle.

Especially some...student parties.

The sentence "[Love really requires courage to face rumors and rumors]" really poked them.

After all, dating in school is still different. Luo Mo opened the comment section of this song and looked dumbfounded.

“Why do so many of the comments look familiar to me?”

For example: [When I was in junior high school, my mother found out that a boy was in love. She said, "It's too young, let's break up." The boy nodded.

When I was in high school, my mother found out that a boy was in love. She said, "Study is important, let's break up." The boy nodded.

When I was in college, my mother found out that a boy was in love, and she said, "Let's wait until we graduate to find a partner. Let's break up."

The boy nodded.

After graduation, when the boy was old enough to get married, his mother asked, "How long have we been together?"

Boy: "Ten years."] Luo Mo shouted: "What a guy!"

But in fact, although the comment area is mostly occupied by student parties, there are also a lot of adults who have deep feelings about this song.

In this society where pressure is everywhere, love is a very luxurious thing.

The older you get, the more worries you have, and the more realistic factors you have, the less courage you have to risk your life.

It used to be: I like you.

All I can say now is: I want to like you.

But for [Mo Xu CP], the content in this song can be heard with a different kind of sweetness.

Both Luo Mo and Xu Chujing announced their relationship when their careers were at their peak, and they were together openly. This in itself is a matter of courage.

And next Monday, Xu Chujing’s new album will have two new songs uploaded.

As the Spring Festival approaches, Luo Mo is also planning to upload the theme song of "The Return of the Great Sage" next week.

The couple's battle in the ring is about to begin, and their [really private] bet is about to begin.

Before releasing the theme song of the movie, he was planning to release another poster. To be precise, this poster is almost entirely filled with text.

Back then, when Luo Mo was on earth, on the first day of the release of "The Return of the Great Sage", before it became popular, he went to the cinema to watch the movie.

For no other reason, I was simply attracted by the words in the trailer, "The Monkey King will never die," and the words in this poster.

The content of the two can be said to echo each other and are closely related to the content at the beginning of the movie.
To be continued...