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Chapter 72 Spring Festival Gala Advertising Bidding

The secretary asked curiously: "Dr. Lu, do you know the anchor in the video?"

"Of course I know each other. This anchor is my sister-in-law!" After Lu Fan finished speaking, he returned the phone to the secretary.

Then he smiled and said, "With the current spread, it seems that the God of War series memory sticks do not need to be advertised."

Zheng Wei looked at the computer page, and also showed a smile on his face, saying, "Just five minutes have passed, one thousand orders have been added, and it seems that they are stable at present."

Zheng Wei is very glad that he did not resign.

As a professional in the field of flash memory, he is very clear about the potential of Donghuang Technology. With the performance of Donghuang memory sticks, no one in the world can beat it.

With current sales, Zheng Wei even feels that the day when Donghuang Technology becomes a 100 billion enterprise is not far away.

Lu Fan reminded: "If it is not unexpected, the next month will be a sales craze for Donghuang Memory Notes. It is necessary to remind employees that they must do a good job in packaging and delivery and after-sales work to ensure that every consumer can receive it.

For online shopping, after-sales service is very important. Good after-sales service can increase consumers' secondary repurchase and popularity.

Lu Fan continued, "As for offline physical stores, I won't consider it for the time being. After all, there is only one product now, and it's a waste to lay physical stores."

"Then I'll go out and make arrangements now so that I can stay busy and not be confused."

Zheng Wei nodded, opened the door and went out with the secretary.

It can be said that his and Lu Fan's ideas coincide, and improving after-sales service is indeed a very important thing.

After Zheng Wei went out.

Lu Fan grabbed Liu Luoli's white and tender hand and kissed it, and asked curiously: "I have always wanted to ask, why are you so free today that you actually come to Donghuang Technology with me?"

Liu Luoli took out a tissue from the table, wiped the back of her hands, stared at Lu Fan and said calmly: "The business you invested in before was related to breeding. This time, I actually invested in the memory industry, so I'm curious to see when you plan to bankrupt Donghuang Group."

"Haha, this is the only reason. I don't think so?" Lu Fan said, and kissed Liu Luoli while he was unprepared.

Liu Luoli had no time to stop him, so she had to wipe her delicate lips angrily.

Then, he stared at Lu Fan with murderous eyes for a while before nodding helplessly and said, "There is indeed one thing. I found out that CCTV's Spring Festival Gala has two important advertising spaces this year, and bidding will begin soon."

Lu Fan pulled Liu Luoli's little hand, touched her little hand, and asked in surprise: "So shouldn't the advertising space for this year's Spring Festival Gala be bidding at the beginning of the year? Why is there still this time?"

Liu Luoli looked at his sister and found that after looking down at the magazine, she explained: "Isn't it difficult to do the real estate industry this year? It just so happened that these two successful bidding companies are real estate companies.

I believe you have also heard of one of them, Yongheng Real Estate Group, the largest real estate company in China.

The other one is the Magic City and Tai Real Estate. Both companies are currently in a state of closure, and even the construction period has stopped. Where can I still have the remaining money to advertise on the Spring Festival Gala?"

"So that's the case. It seems that a large number of consumers who have bought houses will be trapped." Lu Fan sighed and asked again: "When was the advertisement for this auction?"

As far as Lu Fan knows, the time for advertising in the Spring Festival Gala is very scarce. Because in 2010, the implanted advertisement was very crazy, so it was reported by many viewers.

At that time, in Liu Gan's magic performance, Huiyuan Juice was at the spotlight. Not only did it always be placed in the most conspicuous position, but it also had to point out the brand name when taking a sip.

The implantation of Guojiao 1573 in the sketch not only has the rigid lines, but also the plot is unlogical, which makes the audience feel extremely embarrassed.

It was also this year that netizens' disgust for the Spring Festival Gala implanted advertisements reached their peak. On social media, many netizens criticized them endlessly, and some even joked that this was "not an advertisement implanted in the Spring Festival Gala, but an advertisement for broadcasting the Spring Festival Gala."

In order to "calm public anger" and to take into account the folk nature of the Spring Festival Gala, CCTV finally had to start thinking about how to balance the content of the advertisement and the evening party.

Therefore, today's Spring Festival Gala advertisements are only available before and after the broadcast and after the time of the 0:00. Advertisements are not allowed during the program, and the advertising space after the Spring Festival Gala is obviously not as good as the previous two.

This is also the information that Lu Fan just came here.

Liu Luoli twitched his black hair and said with a smile: "Of course, it's the golden five minutes before the broadcast, and it's the strongest golden 20 seconds from 19:59:30 to 59:50, and the next ten seconds is the hourly time."

As we all know, the closer the Spring Festival Gala broadcast time, the higher the price.

Especially the hourly time report every year is the target that countless companies compete for, and the transaction price is getting higher and higher every year.

Hearing this, Liu Yue put on the fashionable chores of "pretending to be a woman" and finally couldn't help asking.

"So, if you bid for these two advertising hours, wouldn't you be able to connect them?"

Liu Yuening looked at Lu Fan and said excitedly: "Brother-in-law, I think this is an opportunity to start our Donghuang Group brand. With the support of the fame of the Spring Festival Gala, it will greatly increase the value of our brand."

Lu Fan nodded and said in agreement: "I think so too, so let's bid for these two advertising spaces. No matter how much it costs, you must win it."

After all, as a high-end brand, it has never even been advertised on the Spring Festival Gala, which is really unreasonable.

Therefore, Lu Fan is determined to win the advertising space of the Spring Festival Gala, because the brand symbol of the advertising enhancement is priceless, especially for companies like them that have not yet established a stable foothold.

"Luo Li, what time is the auction time?"

"On December 20th, three days later." Liu Luoli asked curiously: "Who are you going to go to?"

Lu Fan thought for a while and said, "Let the marketing manager Wu Tian go."

Originally, Lu Fan wanted to go to the imperial capital, but considering that he was busy as the president, he still suppressed his desire to move.

Moreover, under the halo of super gods, the loyalty of employees in the group is very guaranteed.

He doesn't need to do everything himself, he just needs to set the company's development direction and pay employees a salary by the end of the month.

Back to the group headquarters!

Lu Fan directly summoned Wu Tian, ​​the manager of the marketing department.

"Dr. Lu, are you looking for me?"

Wu Tian is a man in his thirties. He is wearing a blue suit and his hair is not long, but he is combed up all of them. He looks very energetic.

Wu Tian looked at Lu Fan curiously, although he had seen Dong Lu many times.

But this was the first time he came to Lu Fan's office, which made him feel a little confused, guessing whether he hadn't done it well.

Lu Fan smiled and said, "Manager Wu, this time I asked you to come, there is nothing big about it. It's just that in a few days, CCTV Spring Festival Gala will bid for two advertising spaces again. I need you to represent the group to go to the imperial capital and bid for these two advertising spaces."

Although Wu Tian was curious about why he didn't look for the investment department, he didn't ask too much. After all, there must be a reason for the boss's arrangements like this.
Chapter completed!
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