Font
Large
Medium
Small
Night
Prev Index    Favorite Next

Chapter 163 The danger of propaganda

"The Gentleman" was originally a romantic comedy film filmed by Tianxia Film. When the film was released, its boss made a bold statement, saying that the sequel would start immediately after the box office of the film exceeded 50 million. The director even made an energetic promise that the box office would be shaved if it was only 10 million yuan.

These two sentences really make people feel excited, as if they made a military order saying, "If you don't capture a certain city, a certain family will come to see you." But what's the result? As we all know, the total box office of 20.25 million has disappeared from the entire crew and all those who have spoken loudly in front of the media.

Actually, this is marketing.

World Film is not a big company. They have invested a lot of money in the stars to make a big fuss. In addition to letting the boss and director stand up and say big talk and make money, they really don’t have spare money to promote the whole country. In addition, they have a good vision. They actually saw the signs of the "urban emotion" type that will be popular on the big screen in the TV series market before "Du Lala's Promotion" and took the lead in the fight. However, they had too much time in advance. At that time, everyone was used to watching urban emotional dramas on TV, and had not yet gained enough preparations on the big screen. Therefore, "The Gentleman of Grace" was defeated.

The script of "The Slim Gentleman" comes from "The Enemy of the People" starring Will Smith. Even when Shao Yingxiong was watching this history, he once doubted whether the boss who had ever seen the Enemy of the People's Gentleman" starts to drool after seeing the box office of "The Enemy of the People" in North America reached 179,495,555.

However, Shao Yingxiong really never thought that the boss of the world's films would really dare to copy, or even dare to copy so purely.

The plot of "The Enemy of the People" comes from the real experience of foreign PUA. Pua is a group of people who use the skills of pua as a trick and study how to deal with women all day long. They call themselves "dating artists" and rely on selling pua skills and teaching people how to get along with women to make a living. Before "The Enemy of the People" was released, many countries reported on the profession of pua in large quantities. In fact, "The Enemy of the People" played a very special card in North America. It was to tell the audience that there was such a group of people in this world.

And what about "My Slim Gentleman"?

He ignored the most critical step, that is, the domestic PUA had not yet formed a climate at that time, at least many people did not know the existence of this industry. Even today, some people don’t know that there are still people who teach you how to fuck girls. Of course, they will charge valuable tuition fees and package themselves perfectly.

The success of "Dulala Promotion" is very obvious. Workplace politics has always been a hot topic. Words such as white-collar workers, petty bourgeoisie, and office culture permeate people's lives almost every day. Similar TV series also frequently appear on small screens. So when "Dulala Promotion" was released, many people regarded this movie as a workplace bible study, just like a soft skill book like "How to Talk to Your Boss".

So, can "The Gentleman", which was not popular in 2009, become popular in 2007?

The answer is that it is never possible without skillful operation!

So, how can we do it so that we can take advantage of things without being disgusted and have an effective publicity effect?

This is really a problem.

When the box office of "Crazy Racing" stabilized, Shao Yingxiong was always considering this issue. So Shao Yingxiong assigned a task for Zhang Wan, asking Zhang Wan to hype the domestic PUA to a high level before "The Gentleman of the Slim" was released.

Zhang Wan was a little difficult to accept. He felt that these men who lived by women were a bit... unpromising. This was not only the idea of ​​oriental men, but in fact, there was no good review of such people in any corner of the world.

Zhang Wan thought for a long time and decided to start with the social environment.

So, he found the relationship between hero Huayi, "Lu Yu's Appointment", and asked Chen Luyu to conduct an exclusive interview with these PUAs.

When the whole episode of "Lu Yu You Appointment" was made, Zhang Wan didn't dare to let the broadcast after watching it, begging Chen Lu to put other filmed programs on the agenda in advance and to suppress this program no matter what. He really couldn't stand the group of pua's self-righteous dialogues in the interview.

Zhang Wan is a very traditional man. He can accept that men cheat, but he cannot accept that he teaches other men the skills of chasing women, and divides these skills into detailed theories such as recognition, contact, and rolling the sheets according to the steps.

Especially when I saw Chen Lu's questioning those pua: "You have experienced one girl after another like this, don't you feel that you have any moral debt?"

Pua's answer is: "Of course not. We have no deception or promises. Everything happens in a natural environment and has never been forced. Why do things that we are willing to put moral pressure on us?"

Look!

If Zhang Wan knew that his child had entered this industry one day, even if he had already moved forward with crutches, he would have to break his child's legs. In Zhang Wan's opinion, this is shameless. You have not made any promises or deceived, but when the girl had sex with you, was she just looking forward to this moment? The result is that the longing was shattered, which is not called moral debt? You people just want to take advantage of it and make people unable to say anything!

At this moment, Zhang Wan called Xu Jinglei to his office and let Xu Jinglei finish reading the entire issue of "Lu Yu You Appointment".

At that time, Zhang Wan asked Xu Jinglei in the office: "Old Xu, Boss Shao is not a saint, this time he may have made a mistake in publicity strategy. If this episode is broadcast, your reputation as Xu Jinglei's 'literary and artistic style' will be completely ruined."

Xu Jinglei didn't say anything, and it was difficult for her to make a decision. Once this episode was broadcast, she would definitely be severely criticized by public opinion. With Xu Jinglei's current fame, a single criticism can completely destroy her fresh temperament she had just established.

She also knew that all men in this world hoped to be countless readers and could easily get a white, rich and beautiful Pua, but this statement could not be said explicitly. A man who was very skilled in picking up a girl is capable of talking in front of his buddies. If this became a technology to make money, it would not be a program broadcast on a channel, and contemptuous eyes would definitely be indispensable.

"What does Boss Shao mean?" Xu Jinglei asked.

Zhang Wan sighed: "Boss Shao intends to completely hype this topic. Using this topic, "The Gentleman of the Slim" will completely become an existence that has forcibly robbed the box office in public opinion."

"Old Xu, we have to persuade this matter. Although the movie does not involve PUA, the script cleverly avoids this issue. As long as someone watches this movie, he will definitely think of hot topics. At that time, there will definitely be no need to think about reputation..."

Xu Jinglei sat opposite Zhang Wan and used his finger cover to break the leather armrests on the seat: "Mr. Zhang."

"Ah?" Zhang Wan looked up at the other party when he heard Xu Jinglei's call.

"Ning Hao... is inflated, do you know?" Zhang Wan didn't know what to say to Xu Jinglei when he heard Xu Jinglei's words. Before, you two slammed it on the blog for the box office of the movie. Now, it's just a serious matter. Even if you have a real hit with Ning Hao, it's not appropriate to mention it now, right?

"Why is it inflated?" It would be better if he, the general manager, didn't ask a question. After all, Xu Jinglei is also a new director promoted by the big boss Shao Yingxiong. Zhang Wan wanted to quickly reconcile a few words, misunderstand the topic, and continue to talk about what happened just now.

"He changed his car, and it turned out that the broken car was transferred to a brand new Mazda 6."

Zhang Wan really can't speak for Xu Jinglei this time. Ning Hao relies on his own ability to change cars. The bonus given by the company is not right. You are serious about this matter, right?

"I want to change too." Xu Jinglei's next words made Zhang Wan widen his eyes, and then she said: "I heard from Boss Shao about this matter. He said what to do if he asked him to do. I will cooperate completely."

Xu Jinglei left without any delay, and even the resentment that can be seen often in the movie did not appear.

Yes, who doesn’t want fame and fortune? They are both artists, and she became much more popular than Ning Hao. Why did she watch Ning Hao change the car? The two of them released a new film one by one. Ning Hao has now achieved a box office of over 100 million yuan. Can Lao Xu be under less pressure? Not to mention using Pua as a hype topic, she has no objection to letting her cooperate with Sun Honglei to have an affair. Isn’t the directors just about seeing the truth at the box office? What can the rest be like?

Zhang Wan thought about it all afternoon, but he didn't fall asleep for the first half of the night. He got up from bed with his cell phone and called Shao Yingxiong.

Bee, bee, bee.

On this day, Shao Yingxiong gave the entire crew a holiday in the afternoon. On this day, Shao Yingxiong hit Fan Fei in his hotel room.

Bang.

The lights in the hotel room were turned on. Shao Yingxiong was lying on the bed with his shirtless. He first covered the dazzling lights with his hands, then grabbed the phone and said, "Hey?"

"I, Zhang Wan."

"Brother Zhang, is there something wrong at home?" Shao Yingxiong asked. Zhang Wan would not call him if he was fine.

Zhang Wan thought for a long time before saying, "I think there is something wrong with the promotion of "My Slim Gentleman"? I have suppressed the TV program you made for Pua. This program is about to be broadcast. I guess the audience across the country will have to scold us for their lives."

"Brother Zhang, what were you talking about?"

"Hey, don't you understand? I don't think of those pua, so why do I look at those pua? If this is associated with "The Gentleman", we can't pass the public level, right?"

Shao Yingxiong responded with a smile: "Brother Zhang, are you doing something wrong? I'm blaming me, it's not clear. It's not necessary to hype, you can also take a ride. The profession of the heroine in our movie is not professional. When hype, you just need to ask them to say a few words like "The "My Slim Gentleman" has drawn a lot of PUA skills, but this movie is not a professional PUA movie. We always believe that the professional PUA movie is only "The Enemy of the People".

Department.’, isn’t that all? How should public opinion pay attention to PUA and what we do? What we have to do is to hype the industry and then mention us in and out of the words. This is also a reward for helping them become famous. How should the media write it? While criticizing this industry, do we have to put the name of the movie "The Slim Gentleman" in? Our heroine is doing marketing. She gets together with the hero for business and helps the hero improve. This can’t be implicated, right?”

"Is this OK?"

"Don't worry, you can also find a few PUAs who are willing to be famous and let them face everyone's questions in public. Whatever others say at that time, they have nothing to do with us, just tell the name of the movie."

At this moment, the light slowly shone on the other side of the bed...
Chapter completed!
Prev Index    Favorite Next