Chapter 68 This play is sterilized!
"I Want to Fame" was bought by CCTV for the first round of broadcasting rights for 55 million. It is reported that CCTV will pay 20% of the advertising fee for this. This is a price that breaks the market framework. Why can Shao Yingxiong break records repeatedly?"
"Feng Xiaogang returns to the TV series market and creates glory again. "I Want to Fame" will be broadcast on the 12th of this month. Hundreds of stars will participate in the performance industry to decipher various strange events in the entertainment industry. Director Feng will tell you which are real and those are fake in the entertainment industry. Let us look forward to it together."
After avoiding all kinds of overwhelming news about the Spring Festival Gala, "I Want to Fame" was once again pushed to the stage. Shao Yingxiong and Feng Xiaogang showed their faces in interview programs almost every day for the promotion of the TV series. For this reason, Shao Yingxiong even participated in the ace variety show of "Lu Yu You Are the Appointment" and Xiangnantai.
Not only Shao Yingxiong and Feng Xiaogang were the only ones who were hyping up their efforts. This time, Wang Zhongjun also put in a lot of effort. Not only did he put out the promotional poster of "I Want to Fame" on the billboards at subway stations and bus stations, but he also allowed the newspaper to visit. In the interview, Wang Zhongjun described the release of "I Want to Fame" as mysterious, which made people see this interview that if Hua Yi loses in this battle, it seems that he will collapse immediately.
People are curious and have little understanding of the entertainment industry. Now, there is a TV series that specifically talks about the entertainment industry that is released, and almost everyone is looking forward to it.
At this time, something that made people feel a little frightened and uneasy happened. The virus was discovered one after another! The virus spreads very quickly, the onset cycle is very short, and the incubation period is up to 16 days. The common one is 3-5 days. This virus was mistaken for a cold at the beginning, but when the first person who was the first to declare it dead due to this virus, the successive reports in the media quickly made people panic!
On the 6th, the first patient in my country was declared dead; on the 7th, the number of deaths in Canada reached 36; on the 8th, the country opened a special isolation area for this disease and began to treat the patients in a unified manner.
The publicity of "I Want to Fame" on the news was covered up, and all the people were waiting by the TV almost every night to watch the progress of the "News Broadcast".
A disaster came quietly, and rumors spread all over the world.
Now, no one has talked about "I Want to Fame", they are talking about a new term that has never appeared in medical history - sa,rs!
The panic caused by sa,rs is not just a change in death numbers. On TV, the news mentions that a medical staff member enters the quarantine area and takes risks in order to save lives; in news, we can see new quarantine areas appear every day, watching the patients' fragile faces under the camera; the Internet is full of news related to this. For a time, even the topics discussed by the people changed the direction of the wind, turning into various issues mainly about colds, viruses, and disinfection.
Isatis root was out of stock, because I don’t know who said that this thing can cure colds, but not cure sars. People wear masks when they go out on the streets, and they will hide from each other when they hear a cough on the crowded bus. At that moment, everyone is a thief and everyone hides. A colleague who has a cold in the unit asked for leave for a week and did not go to work. On the streets, the most common one is no longer the sexually-sensing stockings of beauties when spring comes, but the masks on their faces, and disinfectant wet tissues that are not thrown into the trash can.
Wang Zhongjun couldn't sit still. He knew the danger of sars, but what he was more worried about was the ratings of "I Want to Fame". The huge publicity momentum was defeated by a disaster. The 10 million publicity expenses he had spent were about to waste. How could he not be anxious at this time?
"Hey, I'm Wang Zhongjun!"
Wang Zhongjun dialed Wang Jinghua's phone number and said, "Think of a way, our publicity cannot be suppressed just like this."
Wang Jinghua sighed and said, "What can I do? Mr. Wang, it is an extraordinary time. If we spend money on a large scale, we will not only fail to achieve the publicity effect, but will be rolled to others. When everyone is in danger, we will also promote TV series. This is to stick out our heads and wait for people who are radio and television to cut it. Don't forget that we have TV series but are on the line!"
What Wang Jinghua said makes sense, because now is definitely not the best time for publicity, but Wang Zhongjun cannot let go. If this big battle is defeated, he will completely be unable to raise his head in this circle. The company's film career has already left the entire street behind the emergence of "Hero". If the TV series does not improve...
Beep.
Wang Zhongjun, who hung up the phone, heard the phone ringing again. On the phone number display, the three words "Shao Dagou" appeared clearly!
"Hey?" Wang Zhongjun felt that Shao Yingxiong's call was a bit abnormal, but he had to answer the call.
Shao Yingxiong is paying employees for holidays in his studio, and he is in a meeting to remind him to be careful recently and not go out for anything. But when he thinks of "I Want to Fame" completely suppressed by public opinion, Shao Yingxiong's teeth hurt when he gets angry.
"Mr. Wang, how is the situation now?"
Shao Yingxiong asked anxiously.
"The situation is not very good, and the publicity fee will probably be in vain. In this environment, we dare not create any public opinion. Otherwise, if the big wave comes, let alone Huayi, even radio and television may fall into trouble." Wang Zhongjun's tone was a little decadent, and he felt that he was too memorable.
Shao Yingxiong tried hard to find a feasible publicity method, but the final conclusion was that no matter how it was promoted, it was thankless at this time.
Thankless?
That is the result of being unpopular. What if Huayi’s publicity is popular and can it actively respond?
Thinking of this, Shao Yingxiong said, "Mr. Wang, I have a solution, why don't we try it?"
Wang Zhongjun didn't say anything. In his opinion, Shao Yingxiong was good at filming TV series and acting, but this guy never touched this thing before. He was as anxious as himself, and he was sick and went to the doctor. Wang Zhongjun said without any hope: "Well, you said."
"This show is for disinfection!"
After saying it in just five words, Wang Zhongjun's eyes suddenly lit up!
Now every household is disinfecting. Even Huayi's company sprinkles disinfectant twice a day. No matter who appears in the entire company, it smells like disinfectant... The key is that although Shao Yingxiong's slogan is a bit absurd, it is so playful, and it can make people smile at this critical moment. It also has a relaxing smell.
"Set me." Wang Zhongjun's words revealed a sense of excitement.
Shao Yingxiong continued to speak: "Mr. Wang, the advertising foundation we laid before cannot be completely forgotten, but the sars is too big and ordinary people don't have time to pay attention to us."
"We just need to appear reasonably in the audience's vision, organize all artists to shoot a promotional video with a positive energy attitude, and use the influence of artists to tell everyone to face disasters optimistically and conform to the government's propaganda slogans. Try to help the government calm the panic. Do this, no matter whether it is useful or not, the government will not attack us. We do this..."
After hearing Shao Yingxiong's words, Wang Zhongjun quickly called Wang Jinghua: "Notify all artists to have a meeting, now!"
So, Huayi became lively...
Most of the artists who were suspended for performance and shooting were all present at Huayi Company. These people just entered the conference room and smelled a very strong smell of disinfectant. Now it doesn’t matter whether this smell is pungent or not. What’s important is that this smell can make people feel at ease, which is also an important reason why the disinfectant is quickly cut off after the isatis root is sold.
“Donate!”
When Wang Zhongjun talked about the topic of this meeting, he only said two words, and finally added: "If you don't participate, you won't have to worry about the company giving you any chance in the future!!"
On the same day, Yu Shengli received a call from Wang Zhongjun and quickly contacted the CCTV reporter team. With a tight staff, two reporters gathered together and rushed to Huayi. One of them was an office typist and the other was a camera assistant who had just graduated.
When the two reporters arrived at the company, they saw a group of artists led by Shao Yingxiong, Jiang Wen and Chen Daoming standing under a huge promotional poster of "I Want to Fame". They were wearing the same clothes and their faces were equally solemn. Each of them lined up to walk to the donation box and donated money on the spot under the camera lens.
After donating the money, Shao Yingxiong walked to the camera to be interviewed by reporters and took off his solemnity and said optimistically: "Sars is not scary. What is scary is the heart of the people. The more we are afraid of it, the less we can't get out. This is just a sudden infectious disease. Our country is actively responding. When ordinary people, we are anxious and can't do anything, why don't you feel at ease to hand this matter over to the country? In addition, please don't worry about patients who are sick, you will be cured, because we pay attention to you every moment and wait for you to come out of the quarantine area."
"Mr. Shao Yingxiong, I really didn't expect you to remain optimistic at this time, but recently all the news in the media has been covered by this infectious disease. The TV series "I Want to Fame" you filmed is likely to be forgotten under a huge amount of information and reduce the ratings. What do you think about this matter?"
Facing the reporter's question, Shao Yingxiong smiled and said, "That doesn't matter. I just hope we can go out in this panic. I hope no one will spread rumors anymore. As for my TV series, there will definitely be people watching it, and the ratings will not be low."
"So confident?" the reporter asked again.
Shao Yingxiong said, "Of course."
"Why?"
"This show is for disinfection!"
When these five words were said, the entire donation site laughed. No one would have thought that Shao Yingxiong would say such a playful word in this nervous moment so casually.
...
At night, in CCTV News broadcast, this "anti-sars" fundraising event composed of a star lineup was broadcast. On the camera, Shao Yingxiong led all the artists in Huayi Company in Beijing to say comforting words to the camera in a large-scale donation environment. In the end, everyone stood under the huge poster of "I Want to Fame" and shouted, "Please pay attention to "I Want to Fame" on the 12th, and this drama is disinfected!".
Chapter completed!