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Chapter 28 New Biao Wang "Bright Sword"

There is no rainy day in this world that cannot be overcome. Everything has a process of turning and suddenly bounced up. Yu Shengli now feels the feeling of walking in the clouds again, which is so floating.

It has been the tenth day since the broadcast of "Bright Sword" and its ratings have increased from 21.5% to 33.1%. Major media have continuously evaluated this TV series, and some media even gave the highest evaluation of the four big words "Production of Conscience" on the page.

The media said that this is a TV series that respects details. The scenes of thousands of troops are used to watch the crowds with long shots, rather than edited pictures. This is an improvement. This is the attitude of a film and television drama production company towards shoddy production in the industry. They are using their actual actions to tell everyone that the TV drama market is about to enter the era of high-quality products. What is the era of high-quality products? It is to take all the best, and bad dramas with small investment will no longer have market share.

Some media also said that this is a major breakthrough in Shao Yingxiong's acting career. He can quickly get rid of the imprint left by "Bai Jingqi" on people with this TV series. From today on, he is not District 14 or Bai Qiye, but a real, bloody and a bit of ruffian independent group leader. This can be felt from the line Li Yunlong in the play, "Get me back a Japanese - I don't want me." This is a sign that an actor has crossed from one peak to another.

The media seem to have forgotten the scandal of Shao Yingxiong. While "Bright Sword" became popular on CCTV ratings, people are more discussing the plot and character of this TV series.

At this moment, Shao Yingxiong has completely stepped into the front line from a popular newcomer. With the rave reviews, the audience's next expectation for Shao Yingxiong can only be the top-tier!

Not only Shao Yingxiong became famous, but even Wu Subo, who played Zhao Gang, appeared in the public eye in advance. Zhao Gang's integrity and Zhao Gang's meticulousness, Zhao Gang and Li Yunlong were thinking about breaking up Li Yunlong, who was a little bit of a personal heroism in political thought, and let him become the same person as himself. Zhao Gang was played alive. He was a person with dreams. His awesomeness was just in contrast to all of Li Yunlong's. This made the independent group appear in the management of the management, rather than a leadership team that was only half tall or had the attributes of the mountain king.

In addition to Wu Subo, the actors who could not even name the audience were deeply shocked. Those who threw their lives on the battlefield for the sake of victory in the war told each audience with their blood that there were so many people who sacrificed their names without names, and there were so many people who bleed for every inch of land under their feet.

Logically speaking, no matter how you look at such a film, it should be the main theme. When the main theme movies such as "Tunnel Warfare", "Mine Warfare" and "Little Soldier Zhang Ga" are no longer attractive, no one would have thought that this film, which is obviously the main theme but is slightly different from the main theme, became popular instantly.

"Little than."

Yu Shengli received a call in his office. There was no caller ID on the phone, and it should be the insider. When he answered the call, he heard a very familiar voice: "Master." He answered respectfully.

"I have read the report you have posted. The theater naming rights can be sold. I haven't approved you before. It's because the ratings have not been raised. Don't be emotional. I'm still very optimistic about you."

"Thank you, Master." Yu Shengli was ecstatic. The only reason why he could make Master speak like this was that his promotion had been decided: "That Master, do we look at the naming rights and should we discuss with a single sponsor, or continue to bid?"

"You can decide this with the Advertising Department, but I want to explain one thing. We must not sell the naming rights of CCTV's 8 o'clock tier in installments. If you want to sell it, you can sell it for one year."

One year?

Yu Shengli took a breath. How much money does it cost? Hua Yiguang probably earned a lot of money in this naming right. CCTV's prime time naming right can be sold for at least over 100 million in the first year. Who made "Bright Sword" so popular now?

Yu Shengli put down the phone and seized the time to contact the advertising department. The result of the two departments' discussion was to change the strategy. Previous advertising bidding continued to be in the form of auctions, and the higher the price was obtained.

The auction was hosted by the Advertising Department. Yu Shengli specially invited a group of Huayi stars to the scene to help. Wang Zhongjun also promised CCTV that as long as the naming rights are sold, Huayi's star CCTV can choose any one of the stars to shoot an advertisement for the person who bought the naming rights for free, which is the meaning of appearing on the TV screen and saying, "When you watch a fine TV series, come to a certain theater."

Unexpectedly, as soon as the news of the auction was released, the entire market responded very well. Some powerful large companies appeared at the auction site, such as Mobile, China Unicom, Haier and other giant companies devoted themselves.

The advertising department did not dare to set the base price too high. The starting price was 80 million yuan and could participate in the auction of CCTV's prime-time naming rights. Who wouldn't want to participate in this kind of beauty? If the pie dropped in one day and the price was about 100 million yuan, no one would continue to spend money. Wouldn't it be profitable to buy it? That's called CCTV's prime-time advertising costs for one year. Comparing the advertising prices before and after the broadcast of "Bright Sword", you can tell whether it's profitable or loss.

Yu Shengli sat in the auction stage, watching the famous and surnamed characters on the rich list appear with company assistants or secretary, he was a little excited, and even suspected that this auction could help him create an unsurpassable new record. The bidding king will always be on "Bright Sword" for a long time. After all, this auction appeared because of the TV series "Bright Sword".

The auction officially began, with the reserve price soaring from 80 million to 115 million. Every time the price increase is no less than 5 million, everyone is shouting, and they feel like a stone hanging in their hearts. No one knows how high the price can be raised.

"100,000!"

"One,2,500!"

"One hundred and three hundred million!"

The moment several large companies fought for their lives to grab the naming rights, a figure appeared in the corner of the auction. He was silent and without the momentum of others, he raised his sign and shouted: "1500 million!"

This is a final decision!

Think about it carefully, how much does it cost to buy the most critical advertising space before the 8 o'clock TV series is broadcast? Isn't it a bit too much to shout 150 million yuan?

"Mr. Shi, the boss of Juren Company, has a bid of 150 million yuan. Is there any higher?"

Shi Yuzhu opened his thick lips and looked at everyone with a smile, calmly.

"One 50 million first time!"

“Is there any bid?”

"One 50 million, the second time!"

"One 50 million, the third time, the deal!"

"Congratulations to Giant Company for obtaining the title of CCTV's Golden Eight Oct tier."

Wang Zhongjun was so obsessed with the audience that this cost must be included in the name of "Bright Sword". Unless CCTV is clever, in order not to give Huayi that layer of money, he will delay the naming rights for half a month. However, this possibility is very small, and this money is not for victory. He cannot make money. He can make some money smoothly and he can make some small subsidies. If this happens, the profits created by "Bright Sword"...

"Bright Sword" bought the exclusive broadcast rights for the first round and sold 25 million yuan with just one star. Yesterday, Tianjing placed a big order and actually bought the exclusive broadcast rights for the second round of "Bright Sword" and the unlimited replay rights for the non-prime time period in the next five years. With these two incomes, Bright Sword created a profit of 30 million yuan. Wang Zhongjun's copyright of audio-visual products has not been sold yet. Baodao and Xiangjiang Company, who came to the door to ask for copyright of audio-visual products, have broken the threshold. He just insisted on selling at a high price and insisted on not giving up.

Wang Zhongjun expects that the copyright of the audio-visual products of the TV series "Bright Sword" can be sold at least 15 million yuan, and of course, this has to be sold for exclusive distribution.

Even if "Bright Sword" is popular on CCTV and is bought by Tianjin TV for the next five years, the third round of broadcast rights cannot be sold, but in terms of the current form, there is absolutely no problem that the broadcast rights of "Bright Sword" in the third round and the bulk selling price after the third round are enough. In other words, "Bright Sword" does not count as CCTV's advertising fee profit, but can also get a net profit of 55 million. Don't forget that there is still more than 20 million advertising fee layered. 55 million plus 20 million, a total of 75 million. If you subtract all the previous and future public relations expenses and the advertising fees for two newspapers, Huayi's TV series makes a net profit of 70 million!!!!!!

Once this news spreads, the entire TV drama market will surely fluctuate greatly. At that time, the era of large investment in TV dramas will come little by little...

Wang Zhongjun thought silently about profit and changes in the future era, and his name became heavier and heavier: "Yingxiong Shao, are you a treasure, or an enemy that I, Wang Zhongjun, will be guarded against in my life?"

After leaving the auction, Wang Zhongjun immediately assigned a task to Wang Zhonglei: "Zhonglei, go to Zhuhai immediately."

"What are you going to do?"

"From the company's money, I will give Shao Yingxiong the profits in "Bright Sword" and give him 11 million before, and I will immediately get him 30 million!"

"How many!!!" Wang Zhonglei shouted the effect of the horn chopping on the phone. The sound was so surprised that it had reached a point of breaking the sound. Which artist has taken so much money from Huayi at one time? This is incredible that it is similar to seeing a worker get a company's annual dividend!

"Don't talk nonsense, go quickly and go to the airport immediately. If you can't catch the plane that is about to take off, even if it's a chartered plane, please come over to me. Don't ask anything, right away."

"Wait a minute, remember to pay attention to your attitude. If you can tie him up with emotions, you will have to give me half of the investment rights for the production of "Shao Yingxiong Studio" in the future. In order to get half of the investment rights, you can tell him clearly that from today on, the TV series produced by Shao Yingxiong has all the priority in Huayi. Regardless of whether the artist has a schedule or not, as long as Shao Yingxiong uses it, he will squeeze out the schedule for me!"

Wang Zhongjun had no choice but to be excited. Feng Xiaogang had only a total box office for the movies that had been filmed for so many years. "Bright Sword" is a pure profit!!!

PS: There is another chapter later. I have something to do today. I went out. Sorry.

This book will be available in October. Please leave the monthly ticket for An Jing for the 11th month, and there will be a big explosion at that time. Thank you!
Chapter completed!
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