97 big investment!
"What's going on over there at Binhai Road?"
Although Xiaolin said it lightly, Xiao Feng still wanted to ask. Binhai Road is a famous tourist attraction in Bincheng. It starts from a large circular square. Xiaolin originally planned to find a vacant store next to the Guomao Building at the entrance of the square.
But I didn’t expect that the in-laws of the person in charge of Tianan Building happened to have an unused store at the entrance of a high-end community near the square. They had to use the bundled sales model. Xiao Lin had no choice but to go there to check it out. Unexpectedly, the location and area of the store were still there.
It just seemed right, so I rented it.
Xiao Lin introduced several stores, and then showed Xiao Feng the photos and videos of the store locations. Xiao Feng was basically satisfied. In the afternoon, Xiao Feng and Xiao Lin took the last decoration designer Li Mingcheng to visit all the stores.
Made a circle.
After the on-site inspection was basically satisfied, Xiao Feng asked Xiao Lin to negotiate the contract and Li Mingcheng to design the decoration plan.
He has prepared 20 million yuan for expansion this time, which should be enough to open these branches.
There are five fast food branches in the First Department Store, Plaza 66, Gaoxin Yida, Tianan Building on Fuxing Road, plus Marina Plaza, and two self-service shabu-shabu restaurants. They are not transferred stores acquired from others, so I save a lot of money.
Large transfer fee.
As for the main costs, namely decoration, recruitment of store staff, and purchase of store equipment, Xiao Feng estimates that an investment of 20 million yuan should be enough.
A few days later, Lin Zhengguo negotiated several store contracts and then reported the situation to Xiao Feng.
"Mr. Xiao, in the past few days, I have looked around all the addresses we have negotiated with before. I won't go into details here. The First Department Store is the cheapest and most cost-effective store we have negotiated so far. It is 250 square meters.
The area is 200,000 yuan per year. This No. 1 department store also bought a horse bone for thousands of dollars. It is erecting a signboard. Cooperating with us can be regarded as a mutually beneficial thing. I signed a ten-year long-term lease with him and waived the property fee for five years.
, the down payment for three years’ rent is 600,000 yuan. Because the decoration in the store is pretty good, there is no need to install tiles on the floor, which saves a lot of money. I discussed with Li Mingcheng that this store will be decorated and equipped.
It’s only around one million, plus recruiting employees, I estimate that the initial investment of two million is enough.”
Xiao Feng nodded. This branch of the First Department Store seems to be the most cost-effective at present. Not to mention the train station across the road, the nearby bus terminal and the long-distance bus station behind will bring them a steady stream of money in the future.
The customer flow and profit are definitely not bad. Although the popularity of the First Department Store is not strong now, the geographical advantage lies here after all. As long as we can do a few successful promotion activities in the later period, we will definitely slowly gather popularity.
"The store area provided by Plaza 66 is on the underground floor, just to the right of the cashier exit of the underground supermarket. The supermarket has a lot of traffic. There are also some other fast food stalls there. I checked and found that the business is very booming.
, mainly staff from nearby government units come to have work meals. If we move in, we will definitely attract a lot of customers. Li Mingcheng and I also discussed it. The estimated investment in this store is about 1 million, and the area is only 100.
Fifty square meters, so the investment is not as big as that of the First Department Store. In addition, they found a shop for us on the fourth floor with an area of about 230 square meters for self-service shabu-shabu and grilling. I also inspected this place and the location is OK.
, just opposite the elevator entrance. There is a cinema on this floor, not far from this store. The rent is 400,000 a year. You can sign a long-term contract. I negotiated with them and I can pay it once a year. If you want
If you open a self-service shabu-shabu branch, the investment is expected to be larger than that of a fast food restaurant. If rent, decoration, manpower, and equipment are all taken into account, it may cost about 2 million. After all, barbecue equipment is more expensive."
Xiao Feng nodded after hearing this, and then asked: "Do you think this place is suitable for a self-service shabu-shabu restaurant? Is the flow of people in their mall still the same as before?"
Xiao Lin became more cautious after hearing Xiao Feng's question. After all, he was in charge of the self-service shabu-shabu area. Of course he hoped that the boss would open more self-service branches, which would increase his voice in the company in the future, but he
He didn't dare to talk nonsense, for fear that if business was not good in the future, the boss would blame him for bringing in private goods.
"Boss, I've been to Hang Lung several times in the past few days. In addition to looking at the stores, I've also secretly gone there several times to check their traffic flow. It's really not good. But they also told me that they would wait until between June and October.
During the period, their mall will organize a large-scale event every month, such as anniversary store celebrations, National Day, various rebate shopping festivals, etc. They have begun to invest in advertising in various channels throughout the city, and the intensity will be very large. With their
Judging from previous experience in operating shopping malls, after this series of activities, the popularity of Plaza 66 will definitely gather. Considering the core location of LC District where Hang Lung is located, and their operating methods, I think we can indeed
Let's try to open a branch here. And I also negotiated with them. The rent will be paid for one year. If the popularity fails in the future, although we signed a long-term contract, they allow us to withdraw at any time without paying liquidated damages.
"
"Well, I made it at their home. The discount is not small. Besides, Hang Lung is also an old brand and its operating methods are trustworthy."
Anyway, I had planned to open two or three more self-service barbecue restaurants in the main urban area of Bincheng. Now that Hang Lung has given such favorable conditions, Xiao Feng thought about it and decided to invest. If this barbecue restaurant is built, it will be given to him in the future.
The internal net profit generated should be an average of 20,000 yuan per day.
Xiao Lin was very happy when he saw Xiao Feng agreed and continued to strike while the iron was hot: "As for the place provided in Tianan Building, it is also very good. It is on the first floor. It used to be our long-established seafood restaurant Huangji in Bincheng. It is one floor below.
, the two-story store has a total area of 250 square meters. The lower floor is also next to the Jiafu Supermarket on the basement floor. The flow of people is very large. The rent is also 400,000 per year, and you can sign a long-term contract. However, you do not need to pay for three years at a time.
Rent, so rent plus decoration and other costs, I estimate that the investment will be around 1.5 million."
Xiao Feng nodded. He was very sincere in being able to offer such a location in Tian'an Building this time. The location of this store is very good. If Huangji's old store was not positioned too high-end, it would not have failed in such a place.
.
Xiao Feng nodded, which meant that he agreed. Xiao Lin continued: "I also visited the store in Marina Square. There is no big problem. The area and environment are okay. It is close to tourist attractions and there is no need to worry about passenger flow. I plan to invest in this store.
Chapter completed!