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779 Profit Breaking Point

I wish you all the family happiness during the Spring Festival and good health! Good luck and all the best!

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Like the investment manual I saw last time, the investment franchise fee is still placed in the third part, and a table is also listed like last time!

The table clearly stipulates the area of ​​the store, and also divides the different requirements and specifications of first-, second-, third- and fourth-tier cities.

The area requirements for stores are the same as last time. The store area in first-tier cities requires a minimum of 400 square meters, the minimum required for second-tier cities is 300 square meters, the minimum required for third-tier cities is 250 square meters, and the minimum required for fourth-tier cities is 200 square meters.

Then there are training fees, early raw material fees, advertising fees, decoration fees, opening fees, employee salary, working capital, including rent, and other complicated fixed fees.

This part has not changed much from last time, and it is quite authentic.

But when they saw the authorization fee below, Guan Jinghe and A Fei were not calm!

When I joined the franchise last time, the authorization fee for the famous chef manufacturing was 300,000 yuan. For ten years, no matter what tier city you are in, the authorization fee is this!

But this time it's 500,000, ten years!

This is a total increase of 200,000 yuan from the last time, and it is also 200,000 yuan higher than the Golden Arch and Kaifeng dishes. You should know that the authorization fee for Golden Arch and Kaifeng dishes is only 300,000 yuan!

But why are your famous chefs making more than 200,000 yuan more expensive than other people's Golden Arches and Kaifeng dishes?

Although famous chefs are now famous, your status in the world is not as high as Kaifeng cuisine and Golden Arches?

Next is the restaurant purchase fee, which is the franchise fee!

First-tier cities have 5 million, second-tier cities have 4 million, third-tier cities have 3.5 million, and fourth-tier cities have 3 million!

Damn, this data has skyrocketed across the board compared to last year!

Each one has increased by one million, which is a bit too much, right?

You said that if you increase by hundreds of thousands, everyone can accept it. The reversible franchise fee plus the authorization fee will directly increase by 1.2 million!

What are you doing? Could it be that you just passed two good days and you were drifting away?

Guan Jinghe and A Fei couldn't help but curse after seeing the franchise fee. The person who made this chef was too dark. How could everyone cooperate happily if they did this?

The franchise fee is already more expensive than the Golden Arches and Kaifeng dishes. With this money, why don’t you join the Golden Arches and Kaifeng dishes?

Thinking of this, Guan Jinghe and A Fei couldn't help but curse a few more times.

The depressed two people simply left the room and came to the administrative lounge on the second floor of the hotel. They ordered a few glasses of wine, ordered a fruit plate, and sat down with a gloomy face.

Soon, many customers came down from the upper floor with curses and came to the lounge to order wine to drown their sorrows. It was obvious that the famous chef's production this time greatly increased the franchise cost, which was beyond the expectations of many people.

Of course, this will arouse dissatisfaction from many merchants. In a short while, someone in the lounge scolded.

"Damn, who do they think they are? Why don't they go to heaven if they dare to ask for such a high franchise fee? There is a genitals that require 10 million franchise fee! Made, I will check out after I finish drinking it later. I won't go to the franchise conference for this dog."

An angry man was sitting on a countertop in the middle of the lounge and cursing. Obviously, the wine taste was not very good. After only two glasses, he was about to be crazy about drinking.

The companion next to him quickly persuaded him to stop talking.

A Fei and Guan Jinghe looked over there, then turned around, but they were also relatively speechless.

"And, why don't you play if you don't have money? Get out of here and go home, so as not to get upset! What kind of ball guy?"

A strong northwest accent behind them suddenly remembered. Guan Jinghe glanced over there, but found that it was the two northwest people sitting next to them during the meal that day.

"It's a joke, so don't fill it here! It's a big clove of garlic! The franchise fee for famous chefs has increased, but you don't look at it. They also said in the manual that through a series of operations, the profits of all branches last year also increased by 25% compared with the previous year! Just because of this ability to make money, they are qualified to raise prices!"

The two brothers obviously couldn't stand the drunk guy just now, so they spoke loudly at this time.

After hearing what they said, Guan Jinghe and A Fei also lit up their eyes. No wonder the famous chefs dared to raise prices like this!

A Fei came down with the manual. He quickly took out the manual and turned to the second part of the manual.

This manual is divided into four parts. The first part is still an introduction to the famous chef manufacturing according to the old rules, introducing the company's establishment and development history.

The second part mainly introduces the profit comparison between last year and the previous year, and it is not just nonsense, but lists the approximate data of all branches across the country.

Guan Jinghe was made by a famous chef who joined last year, so he didn't know how much money the store could make the year before yesterday.

A Fei joined the famous chefs two years ago, but last year, he focused on the houses his father bought, so he didn't pay much attention to the growth of business data.

When he saw the introduction in this manual, he suddenly remembered that it seemed that the business data of last year was indeed much more beautiful than the previous year.

Well, the average net profit of the three stores he joined seems to have really increased by about 25%. There is even a growth rate of one in the old city of Xiguan, which seems to be more than 25% higher!

The net profit soared by one-quarter in one year. How did this chef do it?

The three stores that A Fei joins are all supervised and operated by several store managers he hired. He usually goes there to collect a account every night and checks the account every less than half a month.

He can sometimes understand the changes in profits, but he has not studied them carefully.

When he saw the introduction in the manual, he realized that the advertising fees collected by the celebrity chef group was not in vain.

They actually contacted the producer of the animated film "The Third Prince" that became popular last year, obtained the other party's permission, and then made an animation doll and put it in a children's meal.

This children's meal was very popular as soon as it was launched, and it brought significant traffic growth to the sales of various branches.

In addition, they have also opened up new channels for importing marine materials, added new fish sets to the store, and the newly launched sets have greatly increased the customer flow for the store.

In addition, they also sell canned fish in various stores, which is also very popular, and the store and headquarters both benefit!

These all kinds of marketing methods naturally bring a 25% net profit to the famous chef manufacturing franchise stores!

With this, the franchise fee is indeed qualified to increase the price!

Speaking of money-making ability, even if you list both Jingongmen and Kaifeng dishes horizontally in China, you may not necessarily have famous chefs who have strong money-making ability!

Even if they have comprehensively increased the franchise fee, if the net profit growth is included, it seems that franchisees can still guarantee two years of recovery!

From this point of view, the franchise fee is acceptable!

And when looking at the fourth part, they also wrote about their business plan for next year.

They have invested in the sequel to "The Third Prince" "Jiang Taigong", which will be released within this month. It is expected that this will be another hit movie.

Once this movie is successful, it will bring a lot of new customer traffic to celebrity chefs, because they say they will launch a new doll package.

Moreover, the celebrity chef group is now creating new doll series of their own and expanding their toy product line.

They expect that this new cartoon IP will bring at least 10% new profit growth points to celebrity chef manufacturing.

The annual profit can increase by another 10%? This is amazing!

Moreover, looking at the fourth part of the celebrity chef's business plan for the next year, they also planned to open a product sales area in all stores.

New fast food products they developed will be sold in the store, such as self-heating hot pot, self-heating rice set meal, canned fish, canned beef, various juice drinks, small seaweed snacks, etc.!

This is even more amazing. Last year, just buying canned fish on behalf of others, the store could make a net profit of one dollar for every can of the fish sold. Which one of them did not make a fortune?

Now there are so many types. If you still make a dollar for each of these, you may not be able to make less money than fast food in that year!

After looking at the predictions written in their manual, they clearly said that after these methods are used, the profitability of famous chef manufacturing branches will increase by about 20% next year!

Damn, with such a profit growth rate, let alone the franchise fee will increase by one million, even if it increases by one million, everyone is willing to do it.

From this point of view, the famous chefs are still very open-minded. Although I have raised the price, I have also brought new profit explosion points to everyone. They have written them clearly here, clearly.

If you can accept it, you can stay. If you can't accept it, you can leave!

After reading this fourth part, A Fei closed the manual and looked up at Guan Jinghe.

"How is it? Are you still going to leave?"

"I'm not leaving!"

"Hehe, I'm afraid those people are like us, and they don't plan to leave."

"Damn, I said, after waiting for a long time, I didn't see a few people checking out at the counter. Everyone is so smart!"

Guan Jinghe said with a smile, it turned out that he pulled A Fei to the administrative lounge on the second floor of the hotel to drink for a reason.

Sitting here, you can just overlook the front desk hall downstairs. He pulled Ah Fei over, actually just to see if anyone was there. After seeing the quote in the manual, he decided to withdraw from this franchise conference.

It's almost an hour, and they haven't seen anyone check out yet, which means that even though they have raised prices across the board.
Chapter completed!
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