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585 Marketing Strategies

"Don't always want to separate cosmetics and health products. After all, they are all products under the Ninth Laboratory! Don't limit the functions of the Ninth Laboratory. We position this company as a high-tech enterprise.

, you can not only study cosmetics, but also health care products?”

Xiao Feng said, He Xiaojun suddenly slapped his thigh after hearing Xiao Feng's suggestion.

"That's right, how could you forget this incident?"

After all, he is still good at scientific research and is really not very proficient in the business field.

Even Xia Hongtao didn't expect this. They originally wanted to separate this health product from the cosmetics from Laboratory 9.

After all, a cosmetic and a health product are too far apart.

He Xiaojun had always wanted to distinguish the cosmetics and health care products of Laboratory 9, but now that he thought about it, it was completely unnecessary!

Our Ninth Laboratory itself is a high-tech enterprise, and the products we launch do not necessarily have to be limited to a certain industry!

What Xiao Feng means is to launch a variety of cross-border products, and if all of them are high-quality products, it will naturally prove the gold content of the Ninth Laboratory's signature.

This is a great idea!

To put it bluntly, we must make rational use of the high-tech, high-tech brand that cosmetics has established for the Ninth Laboratory.

,

Don’t always limit Lab 9 to a cosmetics company. In fact, they are a high-tech company!

If you want to understand this, then opening the market will be easy to operate.

Take Michelin, for example, which originally made tires. But because the boss loves food, he went to engage in food appraisal, and finally created a Michelin restaurant ranking.

Nowadays, when people think of Michelin, they think of not only the company's tires, but also the food tastings produced by this company.

And what Xiao Feng means now is pretty much the same, that is, don't limit the future of Laboratory 9 to a certain field.

His advice made He Xiaojun, who was still struggling with how to promote health products, seem to have suddenly opened up the two channels of Ren and Du.

"I understand. Xia Hongtao and the others have just signed an advertising endorsement contract with the actress you recommended. That female star seems to be quite famous in China, so we might as well let her promote her when advertising.

A wave.”

"That's right. Such resources must be used rationally."

The female celebrity recommended by Mr. Wan is gaining momentum and has frequently been on the hot search list recently. Such resources are not fully utilized, but I'm sorry, they pay this female celebrity millions in endorsement fees every year.

.

Unlike those international celebrities who can easily earn tens of millions in endorsement fees a year, Laboratory 9 is very strong in this regard. If you are willing to endorse, you must accept the endorsement fee standards of Laboratory 9.

If you don't want to, then you can go separate ways. Who makes them perform so strongly in the market?

In fact, given the quality and effectiveness of their cosmetics, there is no need to recruit endorsements at all. Just relying on word of mouth can ensure that the cosmetics of the Ninth Laboratory are popular in the market.

"By the way, what do you plan to name this health product?"

Xiao Feng asked He Xiaojun again. He Xiaojun scratched his head and smiled awkwardly: "Mr. Xiao, you also know that we are good at scientific research, but we are really not good at marketing. How about calling it Rejuvenation Pill?

?”

'puff'!

Xiao Feng just took a sip of liquor, and when he heard the name, he spat it out.

"Rejuvenation Pill? I think it's better to ask for Dali Pill!"

Guys like He Xiaojun are really smart. They can actually think of such a copycat-style name that smells like fake medicine. If such a good health product is launched on the market with this name, it will definitely hit the market on the spot.

"Then what did you call it?"

"Well, have you read the news about the elixir that Li Chaoren and the others have recently invested in?"

Recently, a company founded by a team led by Professor Li Chaoren and Professor Harvard invested by many American wealthy people is said to have found an anti-aging coenzyme.

As mentioned in various newspapers and media, it is said that this team has mastered the technology of synthesizing this coenzyme, and the key to this coenzyme is to promote the secretion of growth hormone in adult humans.

This can restore the metabolism speed of people in adolescence, thereby delaying aging, and use cell renewal and iteration and readjust endocrine to fight many diseases.

Anyway, the theory is perfect, and various media outlets are singing its praises. Finally, they say that if this drug is developed, human life span can be extended to one hundred and fifty years. Anyway, what it says is miraculous.

"Of course I heard about it. We also held a special discussion meeting, and finally came to the conclusion that the theory of this coenzyme and promoting the secretion of growth hormone in humans is correct, but whether it can be realized specifically depends on the current technology.

It’s easy to say, even if they can really extract this coenzyme, it will take at least several decades of market testing.”

"Haha, then don't worry about it. In my opinion, it's just hype before their new round of financing. But their actions provide us with an idea. That is, our health products must not be used.

So LOW. We need to give our health care products a high-end name, full of scientific flavor, so that when people hear it, they will think, wow! This thing sounds high-end, so that it can be sold easily."

When He Xiaojun heard this, he felt that Xiao Feng's idea was really speechless. After all, your name of nicotinamide mononucleotide sounds much more noble than your name of rejuvenation pill.

Today's people have all gone through nine years of compulsory education and have a basic understanding of science. Rejuvenation pills are no longer applicable.

"I think we might as well use our K-alpha active factor as a hot spot for hype. After all, we have only released small molecule collagen solutions before, and this magical active factor has not yet been announced! We might as well use this carrier as a

Hot spots, combined with small molecule collagen, are being hyped together. For example, our collagen, which can be taken directly orally and absorbed by the human body, is named Alpha Active Protein. Explain the scientific principles of our product clearly to everyone, and you can win in this way.

More consumer confidence.”

He Xiaojun agreed with Xiao Feng's statement and nodded: "How about calling it Alpha Protein Capsule?"

"Well, this name sounds more noble, so that's it."

After discussing the marketing strategy for the health products of the Ninth Laboratory, Xiao Feng and He Xiaojun began to discuss other scientific research directions of the company in the future.

The product library of Laboratory 9 is already famous all over the world for its cosmetics, and its Alpha Active Protein Capsules, which have anti-aging effects, will be released soon.

The area of ​​burn and scald medicine is basically done. Recently, Yang Xin and Jiang Gaofeng have also researched a series of products that can be used to deal with various burn and scald conditions, enriching the product line.

In addition, the cosmetic fillers they developed are basically ready. Currently, they have performed related surgeries on some patients who needed cosmetic surgery after burns and scalds, and the feedback has been quite good.

The research and development of these products has been completed, and the next step is naturally the future research and development topic. Xiao Feng also needs to know about it. After giving more than 2 billion to the Ninth Laboratory, he must know where the money was spent.

"By the way, what did those two guys say they were going to do with albumin last time? How is the research going?"

"Oh, we have now entered a critical stage and found a suitable theory. This time, the K-alpha active factor plays a major role. Use a conversion technology to convert collagen into human blood albumin, and then improve

Activity, greatly increases the carrying capacity, increases the circulation speed in the human body, and is now able to accelerate detoxification and transport nutrients. This topic has just entered the middle stage, and it is estimated that it will take some time, and the money will be burned quite a lot."

He Xiaojun said and glanced at Xiao Feng. Xiao Feng nodded. Scientific research will naturally cost money, but if it can be done, it will be great.

The albumin currently on the market is generally extracted from human blood or cow blood. It is very expensive, but it is indispensable for many patients.

If it can be done, then this will be a blue ocean market.

Anyway, he wasn't short of money, so it was up to those two to do it.

Seeing that Xiao Feng was not angry, He Xiaojun was relieved. Originally, he was worried that Xiao Feng would be angry because of Yang Xin and Jiang Gaofeng's money-burning scientific research.

"Also, Teacher He has recently increased his budget. It is said that he has made new breakthroughs."

"Oh? Has the artificial heart been created?"

"Um...no, the last time I talked to him, he said it was because a new drug was recently extracted from a snake venom. It is said to be very effective in treating thrombosis, narrowing of blood vessels and other diseases."

"Oh? That's it!"

Xiao Feng laughed after hearing this. The emotion was the snake venom he brought back last time. He Fangzhou must have discovered something from the snake venom.

It seems that if I have time recently, I really need to go there to see what he has tinkered with recently.

Just when Xiao Feng was about to ask He Xiaojun what else he knew about He Fangzhou's research, suddenly their phones rang at the same time.

When Xiao Feng answered the phone, he heard Xia Hongtao's anxious voice: "Hey, boss, something's wrong. The Ninth Laboratory has been stolen."

"What?"

He Xiaojun, who was sitting opposite him, suddenly slapped the table and stood up. It was obvious that he also got the news. It was obvious that he was very angry after learning the news.

"Security has been tightened, so why is it still being stolen? Where is the company's security? Where is the park's security? Didn't you notice it at all before?"
Chapter completed!
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