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572 Battlefield Behind Enemy

"Haha, need I say more? First of all, titanium dioxide, which is indispensable for all sun-blocking and anti-aging cosmetics, such as all foundations. There are also those copper sulfate, sodium sulfate, etc.

These things are all essential raw materials for skin repair cosmetics..."

Pierre and Laura have been together for a long time, and he also has a share in Laura's business of distributing the products of Laboratory 9, so he now knows a lot about cosmetics.

Coupled with the analysis Laura gave him and the information he got from Laura's father, he told Xiao Feng about the alliance's battle plan.

The things he mentioned are the basic raw materials with the widest range of applications and the largest usage in the cosmetics industry.

Most of these raw materials are currently produced in China. The cosmetics previously launched by the Ninth Laboratory also used these raw materials, which were purchased from some factories in the south.

Xiao Feng frowned after hearing Pierre's statement. Pierre had mentioned this matter before, and he also told He Xiaojun about it.

He Xiaojun also agreed to increase the material reserves in advance, but I don’t know how much he has stored.

According to Pierre, these foreign devils will definitely start from the supply side.

You must know that currently L'Oreal, Estee Lauder, Avène, Dior, plus Japanese and Korean cosmetics manufacturers, they account for almost 99% of the world's usage of cosmetic raw materials.

They are the most important downstream customers of China's raw material manufacturers. Once they form an alliance, they will not only be able to control the prices of these raw material supplies.

It can also affect the production capacity of these factories in China!

They can increase the supply orders to these factories, and then put forward priority supply requirements, so that Laboratory 9 cannot pick up goods from these factories.

They can even organize an alliance and go to those factories to jointly negotiate and prohibit those factories from supplying supplies to Laboratory Ninth. In this way, they can strangle Laboratory Ninth's channels for obtaining raw materials.

Once these raw materials are gone, no matter how much small molecule collagen your Ninth Laboratory can produce, you will not be able to make a finished product.

If there is no finished product, what do you sell to consumers?

For a day or two, you can still use the shortage of finished products as an excuse, but once time passes, consumers will think you are engaging in hunger marketing, and then the brand will be ruined.

No matter how effective your product is, consumers will not pay for it.

This is the conspiracy of that alliance!

The solution to this problem is actually very simple, that is to establish a supply chain system yourself, and build a factory to produce all raw materials yourself, or find a factory that specifically supplies it to you.

However, this requires both time and a large amount of funds. Without three to five years, it is simply impossible to complete.

If it really takes three to five years, I'm afraid the Ninth Laboratory brand will be gone!

And even if you complete the construction of a closed-loop industrial chain and are ready for mass production, those guys can still start a price war with you, and may even use various means, such as political means, to drive you out of the market.

Anyway, when it comes to unfair competition, none of these foreign devils is a good person!

Mader had already discussed with Guy and the others that they would provide them with small molecule collagen after the new year, just to avoid such a situation.

But who would have thought that as soon as this American guy got involved, things would immediately change.

Thinking of the Estee Lauder representative Jeff in the picture, Xiao Feng couldn't help but grit his teeth with hatred.

There is no way, Americans are used to this gangster-like way of doing business.

In the past, it was not easy for them to attack the French. After all, France was their ally, and the United States also had many products to be sold in Europe, so it was not easy to attack the French.

But they still established Estee Lauder, an American brand to compete with Europeans in the market.

Before the emergence of Laboratory 9, they and the French had their own unique skills, so they could be considered equally divided, but they maintained a delicate balance.

But now a Chinese company called Laboratory 9 suddenly appeared, and Americans couldn't accept it at once.

Especially when this Chinese company also has a unique skill that the entire cosmetics market is eager for.

If this Chinese company becomes bigger and stronger, it will definitely squeeze everyone out of food. After studying the products of Laboratory 9, the Americans came to this conclusion.

So they decided to join forces with French companies to attack this Chinese company.

Unlike Guy and others who intended to solve the problem through peaceful means, the domineering Americans had no intention of peacefully coexisting with Laboratory 9 from the beginning.

So they first united with other small cosmetics manufacturers in France and Europe, and then joined forces in the living room of Guy's house to force them.

In this way, no matter how big a brand L'Oreal is, they don't dare to go against the wishes of so many small manufacturers and can only be coerced by them into agreeing to the ideas put forward by the Americans.

Xiao Feng also knew that this was the first test, and he must not act too weak, otherwise those American guys would definitely pounce on him like hungry wolves, tigers and leopards.

"So, how do you want to deal with them?"

Pierre asked, looking at the silent Xiao Feng, who sat in the executive chair and spun around.

"Since they are playing like this, don't blame me. I will drive them out of the Chinese market first! See if they can afford such losses! Then defeat them everywhere!"

Xiao Feng said to Pierre with a smile, and Pierre shuddered.

If Xiao Feng had said this in the past, Pierre would not have believed it. But now that China has gradually awakened its national consciousness, if Xiao Feng said this, it is really possible for him to do it.

At that time, as long as the news about the European and American Cosmetics Alliance and the Ninth Laboratory is released, those Chinese consumers will definitely support their domestic companies.

Even for these big European and American brands, it will be useless no matter how much money they hire, and the Chinese manufacturers who are interested will definitely not run out of supplies for Xiao Feng’s Ninth Laboratory.

When the time comes, L'Oreal and Estee Lauder's conspiracy will naturally be self-defeating.

However, doing so is also a double-edged sword. Although it can break the situation, it will inevitably break up with big manufacturers like Estee Lauder and L'Oreal.

These major manufacturers have considerable power in Europe and the Americas. Once they use political means, it will be difficult for the products of the Ninth Laboratory to be launched in Europe and the United States.

This is certainly not what Pierre wants to see. After all, Laura’s boutique is currently the exclusive agent of Laboratory 9 in Europe.

If Lab 9's products were banned in Europe, he and Laura would be the ones to lose the most.

"Don't worry, this is just one of my choices. I wouldn't use this trick easily."

When Xiao Feng saw Pierre's expression changed drastically, he naturally knew what he was worried about and comforted him with a smile.

Of course, he was just forcing a smile. After all, the alliance of European and American cosmetics companies led by L'Oréal and Estee Lauder this time is coming in force and is not easy to deal with.

Where to break the situation, he really didn't have a good choice for a while!

The trick just mentioned can really only be used as a last resort, and one should not dare to use it randomly.

In the evening, Pierre took his leave and left, while Xiao Feng went to the airport. An important guest was coming today and he had to pick him up in person.

After waiting at the airport for less than half an hour, Helen finally walked out of the airport. Looking at her outfit, Xiao Feng couldn't help but sigh, these European and American women are really not afraid of the cold.

At this time, it was the cold weather in Bincheng, but this woman was actually only wearing a fur coat, stockings and high heels underneath.

"Aren't you cold?"

After picking her up in the car, Xiao Feng asked Helen with a smile, but Helen rolled her eyes.

"How did I know it would be so cold in Bincheng? Otherwise, I wouldn't be able to dress like this."

"Haha, I thought you were really not afraid of the cold!"

Xiao Feng smiled and started the car. This time he did not take Helen to a winery in the suburbs, but took her directly to the sky mansion in the Twin Towers.

"Wow! This is your new home?"

Even though Helen was well-informed, she could not help but be dazzled after entering this mansion in the sky.

Standing in front of the floor-to-ceiling windows, looking out at the colorfully lit square and the high-rise buildings with flashing red lights on both sides, it's like living in a spaceship overlooking the earth. This feeling is very sci-fi.

"Haha, yes, how is it? Do you like it?"

In fact, Xiao Feng has never been back to his old home since he moved here. He also likes this mansion in the sky very much.

"Yeah, I like it."

As soon as Helen answered, she felt the man behind her rushing towards her...

Lying on the luxurious bed in the master bedroom, looking at the beautiful scenery outside the window and sipping red wine, Xiao Feng felt very comfortable.

It took Helen a while before she gradually came to her senses. She sat up, picked up her wine glass, and looked at Xiao Feng.

"Honey, I have good news for you."

"Oh? What's the good news?"

"I finally helped you find out how your Ninth Laboratory cosmetics enter the United States."

"Oh? Tell me!"

Xiao Feng immediately perked up when he heard this. Unlike the relatively relaxed environment in Europe, in the United States, if the cosmetics from his Ninth Laboratory are to be sold publicly, they must be approved by the U.S. Food and Drug Administration.

And if you want to get their approval, you have to publish the patent and formula, which is what Xiao Feng doesn't want to do.

So now the cosmetics of the Ninth Laboratory are very popular in Europe, but they have never been launched in the United States.
Chapter completed!
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